ANA Integrated Marketing Members-Only Conference @ Joe Gibbs Racing

Integrated Marketing is a seemingly simple term for what has become a complex and absolutely critical component of a brand’s marketing strategy. The perpetual development of new communications tactics, tools, and channels, coupled with the inevitable evolution of traditional media, have shifted power from the marketer to the consumer. Today’s consumer demands, and deserves, omnichannel solutions, seamless experiences, and engagement on their own terms. Marketers who can effectively navigate and harness this explosion of choice to create a cohesive customer experience - when they want it, where they want it – have a distinct competitive advantage.

Hosted by Joe Gibbs Racing in Huntersville, NC, join us for a fun and informative day that will showcase leading client-side marketers who have elevated their integrated efforts and created seamless experiences for their consumers in marketing communications, creative campaigns, content development, integrated partnerships, online and in-store experiences, and more. You’ll also enjoy ample time to network, connect, share, and learn from your marketing peers at this complimentary event. Immediately following the meeting, please join us for a VIP behind-the-scenes tour of the Joe Gibbs Racing facility, where the cars raced by Kyle Busch, Denny Hamlin, Daniel Suarez and Erik Jones are hand-built and housed.

when

Start: Thursday, March 22, 2018 at 8:15am

End: Thursday, March 22, 2018 at 3:00pm

WHERE

Joe Gibbs Racing (Corporate HQ)
13415 Reese Blvd.
Huntersville, NC 28078

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $250 Associate Silver $350 Associate Individual N/A Non Member N/A

Agenda

JOE GIBBS RACING: MUCH MORE THAN A STICKER ON A CAR 

Joe Gibbs Racing (JGR) has evolved from operating as a basic sponsorship vehicle for its championship NASCAR team to providing a complete, integrated marketing platform for its 25+ partner companies. JGR’s modern, agency-like approach focuses on the creation of value across all platforms from traditional sponsorship fulfillment to a sophisticated business-to-business platform, social and digital content development, licensing, and public relations strategy. In this session, JGR’s President, Dave Alpern will discuss this transformation and share examples among the JGR family of world-class corporate partners.

Dave Alpern
President
Joe Gibbs Racing

MAILCHIMP:

MailChimp is an email automation service company founded by two web designers as a side-hustle in 2001. With a focus on small businesses, the company has now grown to become one of the largest email marketing providers in the world. How? By developing an almost cult-like following. In this session, brand marketing manager Sarita Alami will share the story and journey behind the brand’s unconventional and now iconic “Did You Mean MailChimp?” campaign.

 Sarita Alami
Brand Marketing Manager
MailChimp

More to come! Please check back for agenda updates.


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.