Innovation Day @ Keurig Dr Pepper Presented by Pinterest

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Due to capacity, registration is now closed, please join the waitlist here.

Innovation is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts. 

Join us for a fun and informative day, hosted by Keurig Dr Pepper and hear about various success stories in innovation. This ANA one-day conference will feature sessions from leading marketers and thought leaders who will share their case histories in brand innovation.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, October 24, 2019
8:15am
- 9:00am
Breakfast

9:00am
- 9:10am
Opening Remarks

9:10am
- 9:55am

KEURIG DR PEPPER’S INNOVATION STRATEGY

Keurig Dr Pepper is one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere. In this session, hear how Keurig Dr Pepper fosters and grows innovation.

Todd Newman
Vice President, Innovation Keurig Dr Pepper
View Presentation
9:55am
- 10:40am

EXPECT BETTER. EXPECT HILTON. CAMPAIGN

In this session, hear how Hilton launched a new ad campaign featuring actress Anna Kendrick to promote the benefit of signing up for the Hilton Honors loyalty program and booking directly on Hilton.com.

Amanda Krieger
Director, eCommerce Consulting Group Regional Marketing & eCommerce America Hilton
10:40am
- 11:05am
Networking Coffee Break

11:05am
- 11:50am

HABITAT FOR HUMANITY INTERNATIONAL: GIVE HABITAT A LIFT! ON GIVING TUESDAY

Habitat for Humanity is a global nonprofit organization working in local communities across all 50 states in the U.S. and in approximately 70 countries. Habitat’s vision is to create a world where everyone has a decent place to live. In this session, Habitat for Humanity will share insights from their Giving Tuesday campaign: Give Habitat a Lift! During this campaign they partnered with Lyft, Nissan North America, and The Scott Brothers from HGTV.

Allison Green
Director, Cause Marketing Habitat for Humanity International
Betsy Buckley
Director, Marketing Strategy, Partner Communications Habitat for Humanity International
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11:50am
- 12:35pm

ACKNOWLEDGE YOUR TRIBE: THE WHITE WINE EMOJI

The internet is full of conversations – demands rather – about the injustice of the missing white wine emoji. Red wine emojis pervade keyboards everywhere leaving vineyard-sized holes in conversations thirsty for red wine’s lighter counterpart. The people spoke and we listened. For Kendall-Jackson, the 35+ year old winery, it was a matter of igniting the community behind the cause and creating a platform for the voices of the global internet to come together under a common goal. Hear about the 2-year long process, the value of never giving up and how brands can listen and adapt to changing consumer preferences and media habits.

Maggie Curry
Director of Marketing Kendall-Jackson Winery
Chris Denny
Chief Executive Officer The Engine is Red
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12:35pm
- 1:25pm
Luncheon

1:25pm
- 2:10pm

MAKE YOUR AD THEIR ANSWER

In an era of one-tap checkout and same-day delivery, we forget that consumer decisions aren’t instant. People are turning to Pinterest to go from dreams to decisions. They want to feel inspired by brands, not interrupted by brands. Together, we can meet people on Pinterest when they’re deciding what to buy. In this session, learn how your brand can leverage visual discovery to take people from “I dreamed it” to “I did it.”

Arthur Sevilla
Head, CPG Strategy Pinterest
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2:10pm
- 2:55pm

CHARLES SCHWAB’S CONTENT INNOVATION STRATEGY

The need for organizations to create content that is authentic to the brand yet valuable to consumers is nothing new. But the ever increasing demand for consumer’s attention is making it harder for brands to effectively leverage this content to attract and retain customers. See a case study on Schwab’s successful strategy, blending empathy led design thinking with data driven machine learning to help provide clients with actionable guidance on how to own their tomorrow. 

Andrew Strockis
Vice President - Trading & Advisory Marketing Charles Schwab
3:00pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.