Innovation Day @ Keurig Dr Pepper Presented by Pinterest

Innovation is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts. 

Join us for a fun and informative day, hosted by Keurig Dr Pepper and hear about various success stories in innovation. This ANA one-day conference will feature sessions from leading marketers and thought leaders who will share their case histories in brand innovation.

when

Start: Thursday, October 24, 2019 at 8:15am

End: Thursday, October 24, 2019 at 3:00pm

WHERE

Keurig Dr Pepper
5301 Legacy Drive
Plano, TX 75024

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Thursday, October 24, 2019
8:15am
- 9:00am
Breakfast

9:00am
- 9:10am
Opening Remarks

9:10am
- 9:55am

KEURIG DR PEPPER’S INNOVATION STRATEGY

Keurig Dr Pepper is one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere. In this session, hear how Keurig Dr Pepper fosters and grows innovation.

Todd Newman
Vice President, Innovation Keurig Dr Pepper
9:55am
- 10:40am

EXPECT BETTER. EXPECT HILTON. CAMPAIGN

In this session, hear how Hilton launched a new ad campaign featuring actress Anna Kendrick to promote the benefit of signing up for the Hilton Honors loyalty program and booking directly on Hilton.com.

Amanda Krieger
Director, eCommerce Consulting Group Regional Marketing & eCommerce America Hilton
10:40am
- 11:05am
Networking Coffee Break

11:05am
- 11:50am

HABITAT FOR HUMANITY INTERNATIONAL: GIVE HABITAT A LIFT! ON GIVING TUESDAY

Habitat for Humanity is a global nonprofit organization working in local communities across all 50 states in the U.S. and in approximately 70 countries. Habitat’s vision is to create a world where everyone has a decent place to live. In this session, Habitat for Humanity will share insights from their Giving Tuesday campaign: Give Habitat a Lift! During this campaign they partnered with Lyft, Nissan North America, and The Scott Brothers from HGTV.

Allison Green
Director, Cause Marketing Habitat for Humanity International
Betsy Buckley
Director, Marketing Strategy, Partner Communications Habitat for Humanity International
11:50am
- 12:35pm

PINTEREST

Session info coming soon!

Meredith Guerriero
US Head, Partnerships Pinterest
12:35pm
- 1:25pm
Luncheon

1:25pm
- 2:10pm

KENDALL-JACKSON WINERY

Session Description TBD

Maggie Curry
Director of Marketing Kendall-Jackson Winery
Chris Denn
CEO The Engine is Red
2:10pm
- 2:55pm

CHARLES SCHWAB’S CONTENT INNOVATION STRATEGY

The need for organizations to create content that is authentic to the brand yet valuable to consumers is nothing new. But the ever increasing demand for consumer’s attention is making it harder for brands to effectively leverage this content to attract and retain customers. See a case study on Schwab’s successful strategy, blending empathy led design thinking with data driven machine learning to help provide clients with actionable guidance on how to own their tomorrow. 

Andrew Strockis
Vice President - Trading & Advisory Marketing Charles Schwab
2:55pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.