Print in the Digital Age @ American Express

This ANA first is dedicated to the impact of direct mail and why opti-channel and omni-channel marketing are not mutually exclusive. This one-day conference will provide the data driven tools highlighting how print has found its new voice in this digital age.  Among the many topics featured: why modern brands are attracting customers through the optimal combination of digital and direct mail customer engagement, how the new consumer privacy laws, accountability and compliance impact direct marketing, and the critical role of data in the direct marketing ecosphere will be addressed. Innovations in omni and opti-channel methodologies, retention and acquisition, emerging technologies, measurement, optimal creative techniques, and postal regulations around print will be discussed, with relevant case studies presented. Come prepared to network with your industry colleagues to learn how DM plays an important component in the marketing ecosystem to elevate brand identity and enhance the customer experience.

when

Start: Thursday, October 24, 2019 at 8:00am

End: Thursday, October 24, 2019 at 3:00pm

WHERE

American Express
200 Vesey Street
26th Floor Auditorium
New York, NY 10285

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

Agenda

TIME EVENT DETAILS LOCATION
Thursday, October 24, 2019
8:15am
- 9:00am
REGISTRATION & NETWORKING BREAKFAST

9:00am
- 9:15am
WELCOME & INTRODUCTION TO THE PRINT IN THE DIGITAL AGE EXECUTIVE COMMITTEE

Mark Kaline
Senior Vice President, Data Marketing & Analytics Division ANA
Debbie Roth
Print Council Chair, VP – Sales & Marketing & Chair Japs-Olson Company & Print In the Digital Age Executive Committee
9:15am
- 10:00am

AMERICAN EXPRESS: DON'T LEAVE HOME WITHOUT OMNICHANNEL MARKETING

A discussion about the journey of having email support the DM channel in a unique way. Speakers will review what sparked the idea and how they partnered internally and externally to execute.

Jamara N Posey-Tapper
American Express
Robert Woodard
Acxiom
10:00am
- 10:45am

PRINT AS A DIGITAL CHAMPION

Many brands have discovered the power of print. Are you taking full advantage of your design and messaging to influence this powerful driver? Today, simple calls-to-action are not enough to engage customers on a deeper level. As you develop relevant content, product videos, hashtag campaigns or technology like AR and VR, be ready to bridge the gap between customers and content with powerful creative. What compelling reason are you giving readers? In this session you will learn how to create content that matters, the calls-to-action that truly drive engagement and technology that others are testing.  

Host: Lois Brayfield
J. Schmid
Presenter: Kathy Haynes
Vice President of Publishing Sales Sappi
10:45am
- 11:00am
COFFEE BREAK

11:00am
- 12:00pm

WHY MODERN BRANDS ARE ATTRACTING NEW CUSTOMERS THRU DIRECT MAIL

It’s all about GROWTH! Does your acquisition and retention strategy need a tune-up? What are the channels that will bring success? How are you using your data to develop and validate your strategy? 

Host: Mary Hennen
Full Contact
Tom Kohler
Chief Marketing Officer Perigold (Division of Wayfair)
Erin Kelly
Manager of Co-Brand Acquisition Delta
12:00pm
- 1:00pm
LUNCH

1:00pm
- 1:45pm

CONSUMER PRIVACY ROADMAPS: OUR APPROACH TO ACCOUNTABILITY & COMPLIANCE

2019 has proven to be “The Year of Privacy.” Congress, regulatory agencies and state legislatures are increasingly their focus on how companies are using personal information. Whether online or offline, changes in the ability to acquire, use, and exchange individuals’ information is changing, so companies need to prepare now. During this session, Chris Oswald, Senior Vice President for Government Relations with the Association of National Advertisers, will discuss the developing privacy debate in Washington and statehouses throughout the country, with a focus on the California Consumer Privacy Act (CCPA) and industry’s effort to establish a national data privacy law.

Host: Debora Haskel
IWCO Direct
Chris Oswald
Senior Vice President, Government Relations ANA
1:45pm
- 2:15pm

HOW INNOVATION AT THE UNITED STATES POSTAL SERVICE CAN MEAN TO YOU

Peek behind the curtain of upcoming USPS innovations in an omnichannel environment

Host: Deborah Haskel
Vice President, Marketing IWCO Direct
Presenter: Steve Monteith
Vice President, Marketing United States Postal Service
2:15pm
- 3:00pm

WHY DIRECT MAIL IS EVERGREEN: HOW DATA DRIVEN MARKETING ENGAGES CONSUMERS

The old saying, “What’s Old, Is New Again”, direct mail has been with us since before we were born. How are brands using data to ensure their creative and messaging engages their customers? What are they thinking as they develop their campaigns? What are the pitfalls they have experienced and how were they able to adjust? Our panel of experts, from different industry sectors, will share their insights

Host: Debbie Roth
VP, Sales & Marketing Japs-Olson
Presenter: Norman Quesnel
Assistant Marketing Manager Amica Insurance
3:00pm ADJOURN