Innovation in Marketing @ City of Hope

Innovation in marketing is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts.

Join us for a fun and informative Innovation in Marketing Day, hosted by City of Hope, and hear about various success stories in marketing innovation. This exclusive event features sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

when

Start: Tuesday, October 15, 2019 at 8:15am

End: Tuesday, October 15, 2019 at 3:00pm

WHERE

City of Hope
Cooper Auditorium
1500 E. Duarte Rd.
Duarte, CA 91010

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

CITY OF HOPE: DISRUPTING THE HEALTHCARE INDUSTRY WITH INNOVATIVE MARKETING

City of Hope, the leading cancer hospital in California and the West, has embarked on multiple ventures that will disrupt the healthcare industry with a direct impact to City of Hope’s brand, marketing, and communications strategies. John Weston, chief marketing and communications officer at City of Hope, will share how disrupting the way cancer care is delivered by partnering with iconic brands, and personalizing both cancer care and marketing via digital technology is a game changer in delivering lifesaving outcomes and building the City of Hope brand.

John Weston
Senior Vice President, Chief Marketing and Communications Officer
City of Hope

 

CLUB PILATES: A FRAMEWORK FOR INNOVATION

As marketers, it’s easy to get enamored with campaign case studies ripe with new applications of technology. But the case studies and campaign highlights rarely reveal the complete picture. They celebrate one slice of the marketing calendar representing whatever small percentage of the overall marketing mix and budget. In this session, we’ll discuss a framework for deciding what role innovation plays in your marketing campaigns.

Jessica Yarmey
Chief Marketing Officer
Club Pilates

 

ROKU: DEFINING BRAND PURPOSE AND MAKING TV BETTER

Named by Fast Company as one of the world’s most innovative companies, Roku is focused on delivering a better TV experience. More than 25% of new TVs sold are Roku-enabled. Roku has successfully honed in on their brand purpose. In this session, learn how Roku stays innovative, while also driving growth and staying true to their brand purpose.

Matthew Anderson
Chief Marketing Officer
Roku

 

TOPGOLF: INNOVATIVE CONTENT CAMPAIGNS REACH NEW FANS 

Topgolf is proving that digital experiences are as much fun as in-venue ones by bringing fresh new content right to your phone and driving increased venue visits as a result. Through original content featuring relatable talent, the brand traditionally seen as a Sports entertainment company has evolved into one of the fastest-growing lifestyle brands. In this session, Topgolf and Fullscreen will walk through the innovative content and media strategy that has helped the company stand out above their competitive set and put Topgolf on par with content leaders in the social entertainment space.

Chad Nelson
Chief Creative Director
TopGolf

Maureen Polo
General Manager, Brand Studio
Fullscreen

 

CITY OF HOPE TOUR

Join us afterwards for a tour of the City of Hope campus and hear firsthand from doctors, researchers, and scientists about the lifesaving work being conducted at City of Hope.


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.