Innovation in Marketing @ City of Hope

This event is over.

Innovation in marketing is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts.

Join us for a fun and informative Innovation in Marketing Day, hosted by City of Hope, and hear about various success stories in marketing innovation. This exclusive event features sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.


Agenda

CITY OF HOPE TOUR

Join us afterward for a tour of the City of Hope campus and hear firsthand from doctors, researchers, and scientists about the lifesaving work being conducted at City of Hope.

TIME EVENT DETAILS LOCATION
Tuesday, October 15, 2019
8:15am
- 9:00am
Breakfast

9:00am
- 9:15am
Opening Remarks

9:15am
- 10:00am

CITY OF HOPE: DISRUPTING THE HEALTH CARE INDUSTRY WITH INNOVATIVE MARKETING

City of Hope, the leading cancer hospital in California and the West, has embarked on multiple ventures that will disrupt the health care industry with a direct impact to City of Hope’s brand, marketing, and communications strategies. John Weston, chief marketing and communications officer at City of Hope, will share how disrupting the way cancer care is delivered by partnering with iconic brands, and personalizing both cancer care and marketing via digital technology is a game changer in delivering lifesaving outcomes and building the City of Hope brand.

John Weston
Senior Vice President, Chief Marketing and Communications Officer City of Hope
10:00am
- 10:30am

THE NEW TV LANDSCAPE

TV is changing fast as steaming becomes mainstream. Commercial advertising continues to be an important way for companies to build brands – and with streaming, marketers have a new playbook that includes targeting, measurement, and ways to move beyond the 15 and 30 second spots. This session will explore the innovative opportunities that exist today and what the future holds.

Matthew Anderson
Chief Marketing Officer Roku
10:30am
- 10:55am
Networking Coffee Break

10:55am
- 11:40am

A FRAMEWORK FOR INNOVATION

As marketers, it’s easy to get enamored with campaign case studies ripe with new applications of technology. But the case studies and campaign highlights rarely reveal the complete picture. They celebrate one slice of the marketing calendar representing whatever small percentage of the overall marketing mix and budget. In this session, we’ll discuss a framework for deciding what role innovation plays in your marketing campaigns. 

Jessica Yarmey
Chief Marketing Officer Club Pilates
View Presentation
11:40am
- 12:25pm
Luncheon

12:25pm
- 1:10pm

HOLE IN ONE: TOPGOLF INNOVATIVE CONTENT CAMPAIGNS REACHES NEW FANS

Topgolf is proving that digital experiences are as much fun as in-venue ones by bringing fresh new content right to your phone and driving increased venue visits as a result. Through original content featuring relatable talent, the brand traditionally seen as a Sports entertainment company has evolved into one of the fastest-growing lifestyle brands. In this session, Topgolf and Fullscreen will walk through the innovative content and media strategy that has helped the company stand out above their competitive set and put Topgolf on par with content leaders in the social entertainment space.

Chad Nelson
Chief Creative Director Topgolf
Maureen Polo
General Manager, Brand Studio Fullscreen
1:10pm
- 1:55pm

MEET GENERATION ALPHA

Pocket.watch is releasing an in-depth look at Generation Alpha, conducted by Insight Strategy Group, the leading research group for kids and family research.  This study explores the habits and households of the first truly digital generation -- everything from who these kids are to their massive impact on content and commerce decisions. This session will be centered on the new ways advertisers and content creators must think in order to reach the powerful Gen Alpha audience, as well their parents. 

Kerry Tucker
Chief Marketing Officer pocket.watch
1:55pm
- 2:00pm
Closing Remarks


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.