|
General Session
MOTOROLA SOLUTIONS CASE STUDY: TAKING THE 4 P’S TO B2B
Recognizing the promise of a market-driven, solutions oriented marketing model, Motorola Solutions is shifting away from the long-recognized (and often criticized) “4 P’s” approach, which is focused on product, promotion, price and place to organize the elements of marketing. The new model focuses on the solution, the customer needs and the market environment. Learn how Motorola Solutions is weaving this new approach into everything they do.
Shamik Mukherjee
Senior Director, Product and Solutions Marketing
Motorola Solutions, Inc.
___________________________________________
USG CORPORATION CASE STUDY: WEIGHT HAS BEEN LIFTED
USG is a leading producer of building materials for environments from major commercial developments and residential housing to simple home improvements. We will hear a case study on their recent B2B campaign, "Weight Has Been Lifted", aimed at introducing and enticing trial of a new lightweight wallboard product to construction workers across the US.
Mark Joseph
Senior Manager, Integrated Marketing
USG Corporation
___________________________________________
AON PLC: SOCIAL STARTS FROM WITHIN
Businesses today tend to focus their social media efforts on connecting only with customers or prospects. At Aon, a global company built through 450 acquisitions with 62,000 employees in 120 countries, the social strategy started from within. It included the creation of PeopleFinder, which used social media to leverage the collective knowledge of their employees. The company also developed a fun and multifaceted online competition called “Pass It On” tying their Manchester United corporate sponsorship to foster corporate unity and engagement with clients. On the client side Aon leverages social media intelligence to identify new business opportunities with predefined prospects and existing clients. And as the world’s leading provider of risk management and HR consulting services Aon offers social media intelligence, research, strategy development and execution for reputation management in the social sphere. Learn how Aon leverages all these social touch points to increase employee knowledge and engagement, identify new business opportunities and provide new services to its clients.
Frank Helmert
Vice President, Global Interactive Marketing
Aon plc
___________________________________________
|
