Digital Marketing, Hosted by Cisco

This event is over.

Through the last few months, brands have become more reliant on their digital strategy than before. As more audiences stay home and live in-person events get canceled, brands need to find new ways to connect with their target audience. Those with a pulse on the consumer and a savvy understanding of how marketing adds value to the organization are better positioned to create successful strategies for building and growing their brand. This virtual half-day conference will feature sessions from leading marketers who are successfully leveraging digital marketing to build their brand and drive growth for their organizations. Hear insightful case studies, learn best practices, and leave with actionable takeaways to apply to your own digital marketing strategies.

SPECIAL TECHNICAL NOTE:   Please check with your technology department in advance of attending this event.  Many organizations have restrictions that will prevent you from joining or viewing this event online.  The ANA Virtual Tech Spec Document contains the information necessary for your technology group to ensure you have a quality experience.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 9, 2020
11:00am
- 11:03am
Opening Remarks

Greg Wright
VP, Content Marketing ANA
11:03am
- 11:27am

MAKING FILMS THAT DON’T FEEL LIKE THEY WERE MADE DURING THE PANDEMIC

The challenge of production with stay at home orders adds new challenges to an already difficult task. How do you produce creative when the briefs don’t change but everything else from approvals to final production does? In this session, you’ll hear from Dennis Lim, global executive creative director at Cisco, on how they are tackling digital marketing during the pandemic. 

Dennis Lim
Global Executive Creative Director Cisco
View Video and Presentation
11:27am
- 12:16pm

SYSTEMATIC CREATIVITY CAN ACCOMPLISH MEANINGFUL INNOVATIONS THAT DRIVE BUSINESS RESULTS

The accelerated evolution of technology and the exponential growth of the marketing technology ecosystem transformed marketing as we knew it. Under these circumstances, creativity can be taken to new heights. Avocados From Mexico has embraced that powerful combination of creativity and technology to leave their mark by launching disruptive and memorable digital experiences that also produce off-the-chart results. Ivonne Kinser will take the audience through the innovation manufacturing process that positioned the company among the top 100 companies globally for innovators and a disruptive marketing leader in it industry.

Ivonne Kinser
Head of Digital Marketing Avocados From Mexico
View Video and Presentation
12:16pm
- 12:51pm

BUBLY SPARKLING WATER: A REFRESHING TAKE ON DIGITAL

Bubly sparkling water designed its digital strategy to resonate with consumers and ensure a playful take on the mundane everyday. In this session, learn how bubly made its name part of the social lexicon and show it isn’t afraid to have a little fun at its own expense.

Marisa Bartning
Director of Marketing (bubly) PepsiCo
12:51pm
- 1:31pm

THE IMPORTANCE OF SPEAKING TO YOUR CONSUMERS

The OraQuick In-Home HIV Test addresses a health need that is critical but oft-neglected, even within the communities most at risk: knowing one’s HIV status. To change that, OraQuick produced “Treat Yourself,” an inspiring, highly engaging digital program targeting queer consumers that raised brand awareness within a core consumer target and motivated self-testing for HIV through in-culture storytelling.  Every detail was developed using a queer lens, from leveraging relevant influencers to mining key cultural insights around community, drag, music, and humor. In this presentation, you’ll learn how this was achieved from conception through activation, including an overview of their consumer target and the insights leveraged for success.

Kayla Coleman
Marketing Manager, Consumer Products OraSure Technologies
Matt Wagner
VP, Client Services Target 10
View Video and Presentation
1:31pm
- 2:00pm

ANHEUSER-BUSCH: DIGITAL MARKETING IN UNCERTAIN TIMES

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, and are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands.  In this session, David Zapata, Global Head of Media at Anheuser-Busch will share how they approach media planning and measure the success of their digital marketing activities. 

David Zapata
Global Head of Media AB InBev
View Event Recap, Video and Presentation
2:00pm
- 2:05pm
Closing Remarks


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.