Optimizing Your Data-Driven Direct Marketing Strategy, Hosted by American Express

Are your customer interactions unified and seamless throughout the omnichannel marketing journey: online, through social media, emails, on mobile, as well print or in-store? Consumers script their own journeys and expect synchronized touchpoints across multiple channels. Response rates and ROI matter to your bottom line. So your data and direct marketing strategy must harness its potential.

This year’s annual Data & Direct Marketing Virtual Half-Day Conference, hosted by American Express, will address:
- How brands are attracting customers through the combination of online and offline distribution mechanisms;
- How new consumer privacy laws, accountability, and compliance impact direct marketing, inclusive of the evolving landscape of identifiers; and,
- The critical role of quality data segmentation and subsequent multi-stage marketing mix methodologies

Innovations in omnichannel marketing, emerging technologies, optimal creative techniques, and postal regulations also will be addressed, with relevant case studies presented. Learn how data and direct marketing methodologies play a mission-critical important role to drive the success of your business objectives.