The State of Audio Today

This event is over.

What marketers need to know about connecting to consumers in a pandemic

Audio innovation and the pandemic have changed everything from how audiences consume news to the way revenue is earned. Forward-thinking brands are redesigning the way stories are told and the way content is distributed. In this new marketplace, marketers must understand not only how to connect with their customers via audio, but stay agile in their approach.

Join us for this ANA Virtual Half-Day event, presented by RAB, where you will hear insightful case studies, best practices, and actionable takeaways on audio storytelling, attribution, and how to adapt to rapidly-changing consumer preferences and behavior.

 

SPECIAL TECHNICAL NOTE:   Please check with your technology department in advance of attending this event.  Many organizations have restrictions that will prevent you from joining or viewing this event online.  The ANA Virtual Tech Spec Document contains the information necessary for your technology group to ensure you have a quality experience.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, September 1, 2020
11:00am
- 11:10am
OPENING REMARKS

Molly Knol
Director, Committees and Conferences ANA
11:10am
- 11:55am

HOW AUDIO DRIVES CULTURE

The marketing and media landscape was already evolving and changing prior to 2020 and March of this year marked the dawn of a new era, in which "business as usual" was turned upside down.  Business of doing business has undergone seismic change that will evolve for years to come and it’s never been more important for brands to amp up relevance and not just tell their stories but be their stories. In this session, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.

View Additional RAB Resources

Mary Berner
President and CEO Cumulus
David Field
Chairman, President and CEO Entercom Communications Corp.
Bob Pittman
Chairman and CEO iHeartMedia
Moderator: Erica Farber
President and CEO RAB
View Event Recap
11:55am
- 12:30pm

MASTERCARD: THE PROCESS AND FUTURE OF SONIC BRANDING

Mastercard is a technology company in the global payments industry that connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. In this session, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.

Gregory Boosin
Executive Vice President, Global B2B & Product Marketing Mastercard
View Event Recap and Presentation
12:30pm
- 1:05pm

MEDIA DYSTOPIA: SOUND AS THE SAVIOR

This provocation session imagines multiple possibilities for the future of media and marketing, and how brands can start preparing now for the disruption of new technologies and platforms. Inspired by the Netflix series Black Mirror, the predictions imagine a new future and its impact on consumer behavior and cultural trends.  Titled Sound As The Savior, our addiction to technology has caused us to be a society that has never been more depressed, more anxious, or more distracted. Audio might just be one our chance of saving ourselves while providing brands with the ultimate form of personalization with stories of the mind.

Rachel Lowenstein (@rachelissan)
Associate Director, Invention+ Mindshare USA
1:05pm
- 1:40pm

PODCASTING DURING A PANDEMIC

As of 2019, over half of America is now listening to podcasts. But how has COVID-19 shifted audio consumption? What does that mean for marketers? In this session, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.

Conal Byrne (@iHeartMedia)
President iHeartPodcast Network
Catherine Captain
Vice President, Brand Strategy & Marketing T-Mobile
View Event Recap
1:40pm
- 1:45pm
CLOSING REMARKS

1:45pm CONFERENCE ENDS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.