ANA Brands Thinking Like a Startup @ Intuit (Members Only Conference)

Opening Remarks

Diane Ueberle

Corporate Brand Leader Intuit, Inc.

EMBRACING A START-UP MINDSET AT INTUIT ^*

Intuit defines their commitment to revolutionize the way people manage their personal finances, run small businesses and pay employees by simplifying the business of life. They have a rich history of continuing to innovate and improve by learning from industry leaders and peers. Under the sponsorship of their CMO, a tiger team was put on the task of looking for inspiration and best practices from start-ups. The team met with senior leaders from more than 20 start-ups across the U.S. and Canada. You’ll hear directly from some of the start-up leaders on how they move with speed and agility and also from the tiger team on how they are incorporating the learnings into the organization. 

Moderator:

Diane Ueberle
Corporate Brand Leader
Intuit, Inc.

Panel Speakers:

Nancy Lee

Vice President, Marketing Intuit, Inc.

THE STARTUP IMPERATIVE: MAKING THE CASE FOR BRAND COLLABORATION ^*

Are brands just scratching the surface in terms of the possibilities and potential of partnering with startups? With the 1-2-3 punch of efficiency, effectiveness and transformation, Joseph Jaffe, author of Flip the Funnel and Z.E.R.O., is CEO and co-founder of Evol8tion, a technology boutique that connects startups and brands, will explain specifically why and how brands need to get to a budget allocation of ten percent dedicated toward "NEXT." He will outline the journey toward an allocation to innovation, introduce benchmarks against which to measure and track progress, discuss the importance of protecting this fund from inevitable budget cuts, and suggest various ways of engaging both internal and external stakeholders to deliver against this imperative.

Joe Jaffe

CEO & Co-Founder Evol8tion

PIZZA HUT: CREATING AN INNOVATIVE & DIGITAL CULTURE THROUGH START-UPS ^*

Meysam Moradpour is the Director of Digital Ventures at Pizza Hut and works with leading Accelerators and Venture Capitalists in Silicon Valley to discover and partner with startups that can impact Pizza Hut’s business using digital innovation, including self-driving cars, 3-D printing, virtual reality, and drone deliveries.   In this session, he will share how Pizza Hut is adopting these new technologies and creating an innovative and sharing digital culture within the Yum Brands’ portfolio.

Meysam Moradpour

Director, Digital Ventures Yum Brands, Inc.

NESTLE ADOPTS A DIGITAL-FIRST MANTRA BY THINKING LIKE A START-UP ^

Nestle employees 333,000 people globally and they are constantly changing from the inside-out to embrace new approaches to digital marketing.  In this session, discover how Nestle is thinking like a start-up to drive a global organization to adopt a digital-first mantra in creating creative, nimble, and innovative digital marketing for a company that has been held back by size, scale and geographic reach. They will share examples of how the world’s largest CPG brand is anticipating the future by challenging the status quo and using strategic planning and digital acumen to stay ahead.

Stephanie Naegeli

Senior Global Digital Marketing Innovation Manager Nestle USA

THE GREATEST STARTUP + BRAND STORY EVER TOLD ^

To advance significant digital innovation, brands and startups need each other desperately: startups bring game-changing solutions; brands bring credibility and scale. But given the David & Goliath-like differences, landing and growing the right partnership into a long-term and mutually beneficial business model is as elusive as winning the lottery. In this session, AB InBev's Tina Wung shares her and start-up darling Splash's riveting story about an unlikely partnership that led a scrappy startup to build a dream event marketing platform now powering a $40B corporation – and grow their business 15 times over.

Tina Wung

Director, Digital Strategy & Innovation Anheuser-Busch, InBev

THE EVOLUTION OF A START-UP PARTNERSHIP: BUILDING AN INFLUENCER MARKETING PROGRAM

From creating categories to transforming the future of food, innovation and creation is at the heart of WhiteWave Foods. In this session, discover how WhiteWave Foods evolved their five year partnership with a local start up, TAP Influence, to establish a scalable and measurable, cross-channel content marketing powerhouse at the forefront of today's digital marketing trends. We'll follow the evolution of the relationship, share key start up principles of partnership and reveal timely results. 

Lori Ulanoff

Digital Center of Excellence WhiteWave Foods