Driving Profit through Gen Z & Millennial Cultural Trends (Marketing to Millennials & Gen Z Series)

This event is over.

When millennials entered the marketplace, they changed how consumers across generations expected brands to earn their loyalty and their dollars. Now, along comes gen Z, and the consumer mindset has shifted yet again.

In this webinar, the presenter will:

Identify the major macro trends brands will see
Learn how the Modern Consumer Mindset impacts profit performance at a brand level
Review key differences between generation Z and millennials
Discuss how innovation drives brand preference and growth