Five things B2B Marketers Need to Know About DEI (B2B Marketing Series) | Webinars | Events & Webinars | ANA

Five things B2B Marketers Need to Know About DEI (B2B Marketing Series)

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DEI isn’t a trend. It’s a business advantage. Research shows that more diverse companies deliver above-average profitability. Why? Innovation thrives when teams are diverse. There’s evidence that diverse teams generate better ideas and make better decisions. Organizations with outstanding DEI attract stronger talent.

For B2B companies, diversity matters in building your brand reputation. Accordingly, our brand tells the story of who we are to our employees, prospective candidates, and customers. If you aren’t seen as supporting diversity, you may miss out on opportunities to increase sales, foster strong customer relationships, and ultimately enhance profitability. But first, you need to do it right.

During this webinar, we’ll be covering the five things B2B Marketers Need to Know About DEI:

  1. Diversity of Thought Doesn't Happen without Diversity of Representation
  2. Stop Colorism in its Tracks
  3. Just say No to Diversity Dressing
  4. Ensure you Pay Everyone Equitably
  5. Offer a Seat at the Table, and Ensure everyone is heard

Mita Mallick, Carta’s head of Inclusion, Equity, and Impact, and Unilever’s former Head of Diversity and Cross-Cultural Marketing and Lan Phan, Founder, and CEO of community of SEVEN will lead this informative webinar.

Additional links to advance your knowledge on DEI:

Harvard Business Review - Marketing Still Has a Colorism Problem by Mita Mallick
ADWEEK - BHM Is Not a 'Check the Box' Exercise by Mita Mallick
ADWEEK - Here Are the 3 Diversity Pitfalls Brands Must Watch Out For by Mita Mallick

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Start: Wednesday, March 2, 2022 at 3:00pm

End: Wednesday, March 2, 2022 at 4:00pm