Getting Started with Programmatic TV: A Primer for Brand Marketers

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Television is still the most effective ad medium, and now programmatic platforms have been introduced that help marketers target TV audiences with more impact and precision than ever. How can brands use this new technology for more efficient campaigns? This webinar will help marketers move ahead in their careers with exclusive information about the programmatic TV opportunity and the right questions to ask media buyers and technology partners.

In this webinar, you'll learn:

The advantages of programmatic TV for marketers
The three things you should ask ad buying technology providers about programmatic TV
Differing approaches to programmatic TV taken by top media buyers