Why Email Hygiene is Mission-Critical During These Challenging Times

The world of email marketing and fundraising is much different than it was just a few months ago.
Things are changing quickly, and we’re forced to adapt on the fly. We’ve lost physical contact with customers and donors but urgently need to relay our messages to them. As a result, we’re sending more email to more people than ever before.
In an uncertain world, one thing is for sure, we don’t need any more problems!
Unfortunately, the same old obstacles to reaching your audience exist, only now the stakes are much higher! That makes the risk of bad email addresses and list attrition even more real and pressing.
These two factors work together to hamper the effectiveness of our outreach efforts. Join us as we break down simple steps to offset them and emerge from the slowdown better than ever before.

Attendees will learn:

• How churn and poor email address quality wreak havoc on your organization
• 5 tips for protecting your email program from bad addresses
• 5 tips for minimizing churn
• Real Life examples of how brands and nonprofits are following these tips to supercharge their email programs.

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