Marketing Maestros | Archive

Six Takeaways from the 2018 REGGIE Awards

Posted: Jul 30, 2018 3:00pm ET BY Joanna Valente

The 2018 REGGIE Awards highlighted marketing that excelled at fostering authentic and personal relationships with audiences. Here are lessons from six winning campaigns.

Refining Influencer Marketing

Posted: Jul 26, 2018 12:00pm ET BY Nick Lynch

Thoughtful Media's Nick Lynch explores the importance of industry standards and transparency in advancing influencer marketing.

Building a Customer Finder

Posted: Jul 24, 2018 2:00pm ET BY Ric Noreen

Waypoint's Ric Noreen shares three steps to building a "customer finder" to help businesses pinpoint where their core customers and relevant retailers are located.

Ad Industry Needs to Oppose Census Citizenship Question by August 7

Posted: Jul 20, 2018 11:00am ET BY Bill Duggan

The business community has until August 7 to submit written comments opposing a new citizenship question in the 2020 census.

How B2B Companies Whip Up Content Marketing Strategies

Posted: Jul 19, 2018 12:00pm ET BY Paula Tompkins

ChannelNet's Paula Tompkins shares three practical tips to help business marketers create a content marketing strategy that aligns with their company's goals and objectives.

It's Time to Automate Contract Reconciliation

Posted: Jul 17, 2018 12:30pm ET BY Jamie Miller

NYIAX's Jamie Miller explains how automating the contract reconciliation process can benefit agencies, brands, and publishers.

Improving Sponsorship Accountability Metrics

Posted: Jul 10, 2018 3:00pm ET BY Bill Duggan

Despite the continuous growth in sponsorship investments, there has been little progress toward improved measurement and assessment of its business impact, according to a new ANA/MASB study.

Transparency, Cannes, and Trust

Posted: Jul 9, 2018 11:00am ET BY Bill Duggan

In the wake of the Cannes Lions Festival, ANA’s Bill Duggan looks at some of the progress that has been made to improve trust and transparency between marketers and their agencies.