Global CMO Growth Council Working Group on Brand Experience, Creativity & Media at the ANA Brand Masters Conference
This event is over.
PUSHING INNOVATION’S TECHNOLOGICAL AND
CREATIVE BOUNDARIES
Join this special Global CMO Growth Council Working Team on Brand Experience, Creativity and Media on March 4, 2020 in Scottsdale, Arizona.
<< NOTE: THIS EVENT IS OPEN TO CMOs OR HEADS OF MARKETING AT CLIENT-SIDE ORGANIZATIONS ONLY.>>
Activate your free pass and register for the full conference, use code “CMO2020”at: ana.net/BrandMaster
In times of great change and volatility where business growth is an absolute imperative, there is a resounding call for innovation and creativity. The Global Growth Council answers that call by bringing leading CMOs
The next private forum for CMOs, hosted by ANA at the Masters of Brand Marketing, will arm you with deep insights, best practices, and advanced tools to cultivate the transformative forces reshaping the global economy.
- EXECUTIVE UPDATE
Progress on the impact of our collective work across the industry
- LEADERSHIP TO ACTION
Reframing marketing in the twenty-first century
Embracing the CMO role as trustee of brand value
Fostering new models that create deeper connections with people
Embedding marketing throughout the organization
Creating a universal measure of brand value
- ACTIVATION PLANNING
Define long-term brand health KPIs
Quantify language of brand value
Leverage the Global Center for Brand Innovation together to address these critical areas to help drive business forward.
Collaborate and build new strategies for using data to drive growth - with your peers. Together, our work will inform the playbooks and practices for a new generation of marketers.