2020 ANA Brand Masters Conference Presented by Twitter

 

“Highly Effective Brands that Drive Results”

The 2020 ANA Brand Masters Conference, the springtime companion to the ANA Masters of Marketing Conference, will showcase presenters from brands that exemplify “Highly Effective Brands that Drive Results.” Attend this premier event and learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.

The conference will also showcase winners from the 2019 Effie Awards ‘5 for 50’ program. The ‘5 for 50’ Effie was created to mark Effie’s 50th Anniversary. Entrants were required to have won more than one Effie Award over more than one year and demonstrated that they most effectively adapted, stayed relevant and sustained business success for the brand over time. Overall, the Effie Awards recognize the most effective advertising – advertising that drives results – and their mission is “to recognize, educate, and encourage effectiveness among the marketing communications industry.”

Hear what attendees from last year’s conference had to say:

  • “This conference was inspiring and sparked great conversation and thoughts.”
  • “Solid attendees, agenda, location – and great scale. It’s big and meaningful but still intimate.”
  • “High caliber attendees, wonderful location, top content, thoroughly enjoyable conference!”


Join the conversation at #ANAbrand.

Host:
Russ Findlay
Chief Marketing Officer
Hiscox


      Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $2,099 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,399 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.


 

when

Start: Wednesday, March 4, 2020 at 3:00pm

End: Friday, March 6, 2020 at 12:30pm

WHERE

Hyatt Regency Scottsdale Resort & Spa At Gainey Ranch
7500 E Doubletree Ranch Rd
Scottsdale, AZ 85258

The ANA has negotiated a special room rate of $349/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, February 11, 2020, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,349 Silver Tier $1,449 Individual $1,549 Nonmember $1,549

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $2,099 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,399 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, March 4, 2020
2:00pm
- 7:00pm
Registration Open

3:00pm
- 5:05pm
Conference Kickoff Sessions

3:05pm
- 3:45pm

SESSION DETAILS TBA

Kim Yates
Vice President New Brand & Business Model Development Russell Stover Chocolates
3:45pm
- 4:25pm

SESSION DETAILS TBA

Speaker TBA
4:25pm
- 5:05pm

SESSION DETAILS TBA

Janna Reddig
Director, Global Integrated Marketing Communications Beam Suntory
5:05pm Kickoff Sessions End

6:00pm
- 7:00pm
Reception

7:00pm
- 9:00pm
Dinner

Thursday, March 5, 2020
7:00am
- 6:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 10:30am
General Sessions Begin

8:30am
- 9:10am

OPENING REMARKS

9:10am
- 9:50am

DANONE: BRAND STORYTELLING IN THE AGE OF AI

In the quest to drive efficiency and sustainable results, marketers look more and more into the use of AI, algorithms and other technology tools to drive their content creation and execution. Have we gone too far? What is the role of good, old storytelling in driving business results?  Danone believes that both can co-exist and that storytelling today is an art-meets-science tango. Danone will give you a behind the scenes look of this new age dance! Including lots of science, beautiful art and an AI love story unlike no other!  You will also discover that content is NOT about the STUFF that you MAKE, but the STORIES you TELL.

Manos Spanos
SVP/CMO Brand Marketing - Yogurt BU Danone North America
9:50am
- 10:30am

Session 2: TBD

Victoria Keese Morrissey
Global Marketing & Brand Director Caterpillar, Inc.
10:30am
- 10:50am
Networking Coffee Break

10:50am
- 12:50pm
General Session (cont.)

10:50am
- 11:30am

DISRUPT OR BE DISRUPTED: HOW THE WONDERFUL COMPANY BREAKS THROUGH IN AN EVOLVING MARKETING LANDSCAP

With emerging technologies, continuously changing consumer preferences and brands of all sizes fighting to cut through the clutter, how do we continue to move fast and think big? From reimagining Wonderful Pistachios’ role in the snacking space to uniquely positioning Wonderful Halos mandarins among kids, The Wonderful Company has devised groundbreaking marketing campaigns that have catapulted its brands to become some of America’s No. 1 snack brands. Join Senior Vice President of Marketing, Adam Cooper, to learn how The Wonderful Company has revolutionized the produce space with an innovative marketing approach that continues to drive results.

Adam Cooper
Senior Vice President, Marketing The Wonderful Company
11:30am
- 12:10pm

BEST PRACTICES TO DRIVE RESULTS FOLLOWING A MERGER AND/OR ACQUISITION

Poly will discuss a high-level overview of marketing best practices to utilize following a merger and/or acquisition and to learn how to deploy and optimize marketing strategies to drive positive results with all company stakeholders. You will also discover insights into the development of Poly’s Vision, Mission and Values framework that served as the guiding principles to activate associates, engage customers and hit the ground running with a new brand focused on driving growth and delivering on bottom line results.

Amy Barzdukas
Executive Vice President and Chief Marketing Officer Poly
12:10pm
- 12:50pm

Session 5: TBD

12:50pm
- 2:00pm
Lunch

2:00pm
- 3:05pm
General Session (cont.)

2:00pm
- 2:05pm

Effie Awards Opening Remarks

2:05pm
- 2:45pm

MASTERCARD: “22 YEARS OF PRICELESS”

Since 1997, Priceless has been one of the world’s most iconic campaigns, and the soul of the Mastercard brand. Its power lies in a universal truth: experiences matter more than things. Over the past two decades, this timeless insight and powerful campaign have lived through tremendous technological and cultural change, and evolved with the times. Today, Priceless is not just an advertising campaign, but a holistic marketing platform. And with a new expression, Start Something Priceless, Mastercard is ready for the next twenty years.

Raja Rajamannar
Chief Marketing & Communications Officer & President – Healthcare Business Mastercard
Devika Bulchandani
President McCann New York
2:45pm
- 3:25pm

Session 7: TBD

Ann Rubin
Vice President, Corporate Marketing IBM Corporation
3:25pm
- 1:40pm
Networking Coffee Break

3:40pm
- 4:20pm

Session 8: TBD

4:15pm General Session Ends

4:20pm
- 5:00pm

Session 9: TBD

6:00pm
- 7:00pm
Reception

7:00pm Dinner on own

Friday, March 6, 2020
7:00am
- 11:30am
Registration Hours

7:30am
- 8:30am
Breakfast

8:30am
- 10:00am
General Sessions Begin

8:40am
- 9:20am

RXBAR: FROM THE BASEMENT TO THE BOARD ROOM

In less than 10 years, the brand went from a basement and a door to door sales strategy to a globally dominant brand in its' category. From startup to Kellogg's acquisition, what has remained constant throughout this journey has been their ability to remain honest, focused and No B.S. Hear how this no nonsense brand has held onto its' identity, value and culture through all this success and changes.  

Victor Lee
Chief Marketing Officer RXBAR
9:20am
- 10:00am

SESSION TITLE TBD

Melissa Hobley
Global Chief Marketing Officer OkCupid
10:00am
- 10:20am
Networking Coffee Break

10:20am
- 11:45am
General Session (cont.)

10:20am
- 11:00am

HOW TO TRANSFORM YOUR COMPANY (THE NON BS VERSION)

Transforming a company isn’t easy - especially when it’s a 150 year old institution in a sea of cool new startups. Hear from Brad Hiranaga, Chief Brand Officer on how General Mills brands are leading with purpose, culture and utility to create experiences for people that have a positive impact on their lives and business results. Brad will share a practical, jargon-free guide to the approach that’s helped General Mills to remain one of the world’s most creative marketers.

Brad Hiranaga
Chief Brand Officer General Mills
11:00am
- 11:40am

POPEYES & THE CHICKEN SANDWICH WARS

After Popeyes introduced The Sandwich, there erupted the most viral social media fast-food fight of 2019; the chicken sandwich wars. The argument? Who had the tastiest chicken sandwich. The nearly month-long series of events led to a historic moment in marketing for Popeyes — millions of engagements generated, with the brand doubling their following. Customers weighed in, other brands got involved in the conversation and memes were rampant. In this session, Bruno Cardinali, talks about the learnings for the brand during the epic showdown and how they are leveraging those insights to drive engagement and brand growth.

Bruno Cardinali
Head, Marketing North America Popeyes Louisiana Kitchen
11:40am
- 12:20pm

Session 14: TBD

Lesya Lysyj
Chief Marketing Officer The Boston Beer Company
12:20pm
- 12:25pm
Conference Adjourns


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.