Wednesday, April 26, 2017
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8:15am
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Breakfast
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9:00am
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General Session
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MIAMI MARLINS: INTEGRATED MARKETING STORY
In this session, the Marlins and MLB Advanced Media (MLBAM) will share how they are designing dynamic functionality for web, mobile applications, and connected devices while integrating live and on-demand multimedia, providing valuable products for Marlin fans around the globe.
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Barbara McHugh
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Vice-President, Marketing
MLBAM
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AVMED: CUSTOMER-DRIVEN BRAND MARKETING THROUGH STORYTELLING
In 1969, AvMed began in South Florida as Aviation Medicine to serve the growing airline industry with pilot physicals. Today, with headquarters in Miami and offices in every major metropolitan area of the state, AvMed aims to inspire its membership of more than 340,000 Floridians to celebrate an active lifestyle and "Embrace better health®." In this session, the head of brand marketing and member experience will share their powerful journey in content marketing and WELLfluent™ customer relationship marketing to make them the #1 healthcare provider in Florida year over year.
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Ana Eberhard
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Vice President, Member Experience
AvMed
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10:40am
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Networking Coffee Break
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11:10am
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CARVEL ICE CREAM: BRINGING THE PHYSICAL WORLD TO DIGITAL TO BUILD A CLASSIC BRAND
Focus Brands is a restaurant holding company currently owns Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, and Auntie Anne's brands. In this session, the social media lead for Carvel Ice Cream will share how they use content marketing and social media to surprise and delight their fans, particularly Moms.
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Matthew Courtoy
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Senior Social Media Manager
Focus Brands, Inc. (Carvel Ice Cream)
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11:55am
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Luncheon
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12:55pm
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COCA-COLA: BRAND JOURNALISM BUILDS RELATIONSHIPS
For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. In this session, the Senior Manager, Digital and Social Media Communications at The Coca-Cola Company will discuss the impact of Coca-Cola Journey and how his team measures the success of their content.
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Natalie Johnson
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Senior Manager, Digital and Social Media Communications
The Coca-Cola Company
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SOUTHWEST AIRLINES USES SOCIAL MEDIA TO BUILD BRAND AND LOYALTY
In this session, Southwest Airlines will share the innovative work they're doing in social media around storytelling to connect with their customers and build an emotional connection.
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Brie Strickland
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Social Business Specialist, Communication & Outreach
Southwest Airlines
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2:25pm
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STADIUM TOUR
A 45-minute tour of the Marlins Stadium will follow the conference! Tour guides will take visitors to see Press Box/Media Level, Bobblehead Museum, Ricoh Diamond Club Lounge and Warning Track behind Home Plate.
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