Digital Innovation, Presented by MoPub, a Twitter Company

Digital media has become a huge part of consumers' daily lives especially during COVID-19. But with so much information out there, how can you be sure your brand’s message is seen, relevant and timely?

Hear from leading client-side marketers as they present case studies and lessons learned around digital innovation. Topics covered will include digital content, data analytics and measurement, social media, influencer marketing, esports, gaming, and much more!

when

Start: Tuesday, April 27, 2021 at 11:00am

End: Tuesday, April 27, 2021 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Confirmed Sessions:

THE JOURNEY OF MOUNTAIN DEW GAME FUEL
As gaming grows as an ever-popular entertainment category, marketers are looking for ways to connect with gamers of all ages and join the fun. Mountain Dew Game Fuel, PepsiCo’s first beverage designed for gamers, has launched a new e-shop to connect with its audience. In this session, Nicole Portwood, VP of Marketing at Mountain Dew, will dive into Mountain Dew Game Fuel’s creation, the new e-shop, and PepsiCo’s its strategies for success with the gaming audience. 

Nicole Portwood
Vice President, Marketing - Mountain Dew, Energy, & Flavors
PepsiCo
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HOT WHEELS LEGENDS TOUR: EXTENDING THE SUCCESS OF AN EXPERIENTIAL PROGRAM WITH DIGITAL CONTENT IN THE AGE OF COVID-19 
Launched in 1968, Hot Wheels has become a massive global powerhouse franchise with appeal across multiple generations. The brand has been a reflection of pop culture and car culture, and has influenced and continues to influence generations of car designers and automotive enthusiasts around the world. The Hot Wheels Legends tour was launched in 2018 as a nationwide search for a life-size custom car that would be turned into one of the next Hot Wheels 1:64 scale die-cast car. The program was an immediate success and expanded worldwide very quickly. The global pandemic disrupted massively many types of experiential activations but Hot Wheels saw the opportunity to pivot and turn the program into an engaging digital experience leveraging digital content which lead to even faster expansion and more fan participation.

Ricardo Briceno
Vice President Franchise Management
Mattel

Jacob Agajanian
President / Co Founder
Race Service

Victor Carrillo
CEO / Co Founder
The ID Agency 
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MOBILE GAMING: AN UNMISSABLE OPPORTUNITY TO ENGAGE YOUR AUDIENCE IN 2021
No matter what demographic you’re targeting, today your audience is likely spending much of their time on mobile — and the bulk of that time is spent in mobile apps. Gamers of all ages and profiles are flocking to in-app games on their mobile devices, so if you’re not reaching this highly engaged audience, you’re missing out. The good news: today, it’s easy for advertisers to reach these audiences where they’re spending their time, and best of all, it can be done in a brand-safe environment. Join this session hosted by Meagan Ralston from Twitter's MoPub Advertisers & Agencies team for insights on why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.

Meagan Ralston
Sr. Manager, Demand - US Agencies & Advertisers
MoPub, a Twitter company
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FORD DRIVES INTO ESPORTS AND ROCKET LEAGUE
As more and more media channels emerge, marketers find new ways to connect with their audiences authentically. For Ford, this meant bringing the F-150 into the world of esports and Rocket League, the popular video game featuring rocket-powered cars playing soccer. In this session, Scott Denby and Casie Ocaña will share why the brand decided to make the F-150 the first consumer-facing car on the platform, their esports partnership, and how brands can authentically connect with consumers on new channels.

Casie Ocaña
Global Manager, Emerging Media
Ford Motor Company

Scott Denby
Strategy Manager, Brand Content and Alliances
Ford Motor Company


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.