Innovation Day @ Intuit (Members Only Conference)

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Please click here to download the conference booklet.

Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketing innovation incorporates the advances of marketing science, technology or engineering to increase the effectiveness and efficiency of marketing, to gain a stronger competitive advantage and finding new ways to reach customers by improving strategy, research, communications, operations, and analysis. Innovation inherently improves the lifetime value and engagement of the customer by spreading positive word of mouth and enhances the portfolio of a companies products and services.

Hosted by Intuit, Inc. — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

Agenda

8:15am 9:00am	Breakfast General Session CAMPARI AMERICA REINVIGORATES WILD TURKEY THROUGH INNOVATION In this session, Campari America will share how they used product and consumer insights innovation when they re-branded the Wild Turkey bourbon brand. The “Give ’Em The Bird” campaign targets both the brand’s traditional, loyal consumers and its younger, more urban audience, which was, until recently, brand new territory for them. They will share their success story, lessons learned, and key takeaways for marketers looking to refresh a traditional brand using innovation to drive the process. Umberto Luchini Chief Marketing Officer Campari America ______________________________________________ HILTON WORLDWIDE'S INNOVATION STORY Particularly in the hospitality industry, it is critical that companies like Hilton Worldwide use data to offer personalized experiences, making guests feel welcomed and catered to. With 34 million Hilton HHonors members, Hilton Worldwide has an incredible level of information about each member’s lifestyle preferences, from the transactional to the aspirational. In this session, Mark will share how Hilton Worldwide is driving better customer experiences through engagement and long-term loyalty with guests and HHonors members. Mark Weinstein Vice President, Strategy & Loyalty Hilton Worldwide ______________________________________________ LOGITECH CONSUMER INSIGHTS AND PRODUCT DEVELOPMENT INNOVATION STORY Logitech has an innovative approach to how they utilized rich consumer insights to drive product strategy and new product development amongst their business-to-business and business-to-consumer targets. They will share their methodology for how they take insights and turn them into new products and product enhancements, all while driving innovation throughout the process. Alice Fawver Director, Global Consumer Insights Logitech ______________________________________________
12:05pm	Lunch
1:05pm	General Session Continued INTUIT’S APPROACH TO INNOVATION IN DIGITAL STRATEGY AND EMERGING MEDIA Intuit is a company that has always remained driven by passion for inventing solutions to solve important problems, perfecting those solutions and delighting customers. In this session, Intuit will share how innovation in digital strategy and execution, especially in social media, has led to successful engagement with Intuit's Small Business customers. This session will also uncover their approach to "NBDs" (Never Been Done) new opportunities in Emerging Media and platforms like mobile, gaming, digital out-of-home, and social media to accelerate innovation and revenue growth. Kaaren Hanson Vice President , Design Innovation Intuit ______________________________________________ HORIZON ORGANIC INNOVATES THROUGH CONTENT MARKETING White Wave Foods is a company that is engrained in innovation. For their Horizon Organic Milk product line, they utilize a multi-pronged digital, content strategy. In this session, they will take us on their innovation journey and provide lessons learned and actionable takeaways for how to foster a culture of innovation through relevant conversations and brand storytelling. James Clarke CEO Room 214 Karissa Lim Brand Manager White Wave Foods ______________________________________________
3:00pm	Conference Adjournment