Content Marketing in the Digital Age @ Mohegan Sun

In a media environment where an infinite amount of content is always at our fingertips, it’s important for brands to find new and creative ways to engage with consumers. For consumers, having content options is no longer a luxury, it’s an imperative.

Join us for this ANA members-only event, hosted by Mohegan Sun, to hear success stories behind the development of custom content and branded experiences, the execution of production through different media channels and how they measure ROI in a continuously evolving digital landscape.

when

Start: Thursday, December 12, 2019 at 9:00am

End: Thursday, December 12, 2019 at 3:30pm

WHERE

Mohegan Sun
1 Mohegan Sun Boulevard
Uncasville, CT 06382

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Thursday, December 12, 2019
9:00am
- 9:30am
BREAKFAST

9:30am
- 9:45am
OPENING REMARKS

9:45am
- 10:30am

BRANDED CONTENT SERIES: ADVERTISING YOUR BRAND WITHOUT ADVERTISING

In this session, George Galinsky of Mohegan Gaming & Entertainment presents the successful debut of the brand’s first digital TV series providing viewers, guests and fans worldwide a behind-the-scenes look into the vital role employees play in delivering great hospitality.  The series incorporates little to no outright branding, yet on Facebook alone, total video plays for “Back of House” season two are currently more than 5 million, and social impressions on both Facebook and Instagram have surpassed 7.5 million. “Back of House” has also been recognized by the Vega Awards, winning a Silver award in the Documentary Series category.

George Galinsky
Senior Vice President, Marketing Communications Mohegan Gaming & Entertainment
10:30am
- 11:15am

NATIONAL GEOGRAPHIC’S 130 YEARS OF IMMERSIVE STORYTELLING

In this session, Nat Geo’s SVP of Brand, Marcelo Galdieri discusses the challenges they face and the capabilities they’re developing as the brand transforms from the 19th century scholarly journal to a 21st century media hub spanning TV, magazines, travel expeditions, books, maps, consumer products, location-based entertainment and a digital and social media platform

Marcelo Galdieri
Senior Vice President, Brand National Geographic
11:15am
- 11:30am
NETWORKING COFFEE BREAK

11:30am
- 12:15pm

DIGITAL METAMORPHOSIS: FROM CATERPILLAR TO BUTTERFLY

In this session, Waseem Kawaf of Stanley Black & Decker discusses how he completed a successful re-launch of the brands digital properties. Hear his wild ride in turning the strategy upside down, going back to the basics and finding brand purpose & passion along the way.

Waseem Kawaf
Senior Digital Marketing Manager Stanley Black & Decker
12:15pm
- 1:00pm

COMPONENTS OF A NEW-WAVE MARKETING STRATEGY

In this session, New York Life’s Head of Digital shares his story of establishing a global go-to-market strategy bringing together research, analytics, and ML models to enable their products, CX, brand position, and personalization that increased efficiency, and delivered higher ROI. 

Amit Pandya
Corporate Vice President, Digital Marketing New York Life
1:00pm
- 2:00pm
LUNCHEON

2:00pm
- 2:45pm

TBD

2:45pm
- 3:30pm

DO YOU TRULY UNDERSTAND YOUR AUDIENCE?

In this session, Allison Kade, Head of Content Marketing at the Brooklyn-based startup, Fabric, which aims to help millennial families secure their financial future by offering both life insurance and the ability to write mobile wills online, will cover how they take a unique approach in understanding the importance of an inclusive workforce to reflect their target communities and customer base.

Allison Kade
Head of Content Marketing Fabric
3:30pm CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.