Out-of-Home: The New Consumer Journey, Presented by OAAA

OOH advertising is predicted to play a vital role in helping society move to a post-pandemic world in 2021, given reports of consumers’ renewed awareness and appreciation for OOH.

Hear from leading client-side marketers and thought leaders as they present case studies and lessons learned around their innovative OOH strategies. Topics include omni-channel integration, digital out-of-home, transit, data, attribution and more!   

when

Start: Thursday, May 27, 2021 at 11:00am

End: Thursday, May 27, 2021 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Confirmed Sessions:

WHISKEY & THE WHY'S OF OOH: A MARKETER'S VIEW
OAAA President & CEO Anna Bager interviews Sophie Kelly, SVP of Diageo’s North American Whiskeys Portfolio on why this senior marketer champions OOH in the media mix. From her buy-side perspective, hear Kelly’s thoughts on both merits and misconceptions surrounding OOH. Kelly will share candid advice on setting the right tone for post-pandemic re-emergence, and she’ll share Diageo insights from both early lockdown pivots to current re-opening efforts for restaurant and bar owners. The entire session will inform and inspire, as we study the new consumer journey at this particular moment in history and culture.

Anna Bager
President & CEO
OAAA

Sophie Kelly
SVP, North American Whiskeys Portfolio
Diageo
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FUELING PEPSICO’S CONSUMERS IN MOMENTS THAT MATTER - A WINNING BRAND PORTFOLIO STORY 
With its exciting roster of brands, the success of and demand for favorite beverages in the PepsiCo portfolio depends on a strong omni-channel media strategy and trusted partners that deliver ROI/ROAS time and again. In this session, Katie Haniffy, Senior Director, Media Strategy & Investment, PepsiCo Beverages and Sean McCaffrey, President & CEO, GSTV, share how a collaborative partnership across strategic planning & insights, content creation, measurement, and retailer relations help PepsiCo win in the convenience and gas channel and beyond. Featuring campaigns from Mtn Dew, Rockstar Energy, and Pepcoin, this session will dive into how PepsiCo strategizes for and consistently achieves insights-driven sales and brand lift success across its portfolio with DOOH -- engaging consumers on their path to purchase, driving consideration, and fueling sales. 

Katie Haniffy
Senior Director, Media Strategy & Investment
PepsiCo Beverages

Sean McCaffrey
President & CEO
GSTV
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INVESTING YOUR HEARTBEATS IN THE LIFE ARTOIS
Inspired by the fact that we’re all born with an average of 2.5 billion heartbeats, Stella Artois took to its biggest stage - Super Bowl LV - to spread a piece of investment advice that comes from the heart. Known for encouraging everyone to savor time with those who matter most, Stella Artois partnered with rockstar Lenny Kravitz, to inspire consumers to invest their fortune of heartbeats in each other. In this session, Lara Krug, VP of Marketing at Stella Artois, will give an overview of Stella Artois’ “Invest Your Heartbeats in the Life Artois” campaign and how the brand carried the message throughout Q1 with a 360-campaign, including an experiential program, “Stella Mutual” - a new kind of investment platform reminding fans to focus on investing time together.

Lara Krug
Vice President of Marketing US, Stella Artois
Anheuser-Busch

More to be announced!


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.