LGBTQ+ Marketing Inclusion

Greg Wright

Vice President, Content Marketing ANA

#TWITTERPRISM: INCLUSIVE MARKETING AT TWITTER

#TwitterPrism helps Twitter's partners develop more inclusive marketing strategies and channel media dollars into diverse and historically excluded communities. In this session, Twitter's Industry and Inclusive Marketing Lead, Rebecca Rosengard, will talk about why inclusive marketing is important to Twitter and our partners, and how we can all work together to leverage the power of advertising to build a more equitable and inclusive future.

Rebecca Kramer Rosengard

Industry & Inclusive Marketing Lead, North America Business Marketing Twitter

ANA LGBTQ+ MARKETING INCLUSION REPORT TAKEAWAYS

Joining Pride Month celebrations was an early stop in the brand purpose journey, however, among the LGBTQ+ community, there are increased concerns about rainbow-washing and the decreased representation of LGBTQ+ in media/advertising. In this session, we will share the results of the first ANA LGBTQ+ Marketing Inclusion Survey, which looked at the inclusion of LGBTQ+ in marketing activities, as well as support for the LGBTQ+ Community among ANA member companies. We will also identify best practices and how we can better support LGBTQ+ in advertising and in the workplace.

Greg Wright

Vice President, Content Marketing ANA

J&J CARE WITH PRIDE: BEYOND THE USUAL SUSPECTS

As more brands seek to engage with LGBTQ+ consumers, many are leveraging the same LGBTQ+ themes, time periods, nonprofits, celebrities, media, and activation channels primarily because this is where the cultural competency of many advertisers and agencies begins and ends. Contrast that with the Johnson & Johnson Consumer Health CARE WITH PRIDE® program.  This +10 year LGBTQ+ initiative, including 12 participating Johnson & Johnson brands, has succeeded with its understanding of queer culture, enabling it to go beyond the usual suspects and engage with LGBTQ+ consumers in unique and unexpected ways: emerging talent, localized partnerships, custom employee engagement, opportunistic micro-grants, and more. Hear from some of the program’s leaders about J&J’s differentiating strategic approach and how it has generated ongoing success for its participating brands.

Reed Harris

Senior Customer Development Manager, Vogue International Johnson & Johnson Consumer Health

FOOTBALL IS FOR EVERYONE

How three words changed the 102 year history of the NFL.

Shane Chastang (@shanechastang)

Group Brand Director 72andSunny

CHEERS TO A MORE COLORFUL FUTURE

In 2021, Smirnoff continued the brand's decades of support as an ally in the ongoing fight for equality and equity for the LGBTQ+ community with the launch of the brand's new "Color the Future'' platform. In this session, we’ll hear from the client-agency partners that launched this campaign with an update on the campaign and lessons learned.

Introduction by: Jay Sethi

CMO, Diageo Beer Co. SVP, Convenience RTD P&L Leader Diageo

Greg Wright

Vice President, Content Marketing ANA