ANA Nonprofit: Gen X – The Next Great Giving Generation

The latchkey kids. The MTV generation. The cynical slackers.

Sandwiched between the larger baby boomer and millennial age groups, gen X is frequently overlooked and underappreciated. But we’re channeling our Judd Nelson vibes, raising our fingerless-gloved fist high and telling nonprofit marketers, “don’t, don’t, don’t you forget about them.”

As more and more baby boomers shift into retirement age, generation X stands poised to make the biggest impact on charitable giving in the coming decades.

In this virtual half-day conference, we’ll discuss our research on the next big cohort of wealth in North America:

    • The digital divide within gen X
    • Giving behaviors of different generations
    • The attitudes on life that gen Xers hold
    • Core values driving both behaviors and attitudes


Start: Thursday, October 21, 2021 at 11:00am

End: Thursday, October 21, 2021 at 2:00pm


Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.