Data Analytics & Technology Conference @ Ford Motor Company

This event is over.

Data science and marketing technology continue to move toward the center of marketing strategy as brands seek to create better customer experiences. The onus on CMOs and senior marketers to lean into their data to propel the business forward is paramount.  Understanding and applying AI, data and marketing technology is critical to making informed decisions that drive growth and provide a competitive advantage.  

ANA’s Data & Technology One Day Conferences provide members with a forum to develop thought leadership and share best practices related to customer-centric, data-driven marketing.  The event will include case studies and insights from marketers and member companies regarding their journey to become data driven marketers.  Increasingly relevant sessions on Customer Data Platforms, AI, machine learning, predictive analytics, data integrity, privacy issues, and more, will help round out the agenda. The event attracts data driven marketers and data scientists from leading brands interested in expanding their knowledge ever evolving field of data science, analytics and marketing technology.

Join us for this ANA on-day event, hosted by Ford in Detroit, where you will gain best practices, actionable takeaways and hear insightful case studies on how top brands are ramping up their use of AI and data science, the latest marketing technology trends and tools and critical topics such as privacy, government issues, and more! 


Agenda

 


TIME EVENT DETAILS LOCATION
Tuesday, November 12, 2019
8:15am
- 9:00am
Breakfast

9:00am
- 9:15am

Welcome & Introduction - The ANA's New Data & Technology Practice

Mark Kaline
Senior Vice President, ANA Data & Technology Practice ANA
9:15am
- 10:00am

HOW FORD MOTOR COMPANY MAXIMIZES DATA SCIENCE CAPABILITIES TO ENHANCE THE CUSTOMER EXPERIENCE

Like the Johnny Cash song, Ford Motor Company Built their Marketing Analytics Team “One Piece at a Time” over many years.  Learn how the Analytics and Marketing Team work together to operationalize their collective vision via a fully integrated in house team.

Michael Macri
Manager, Marketing Effectiveness Ford Motor Company
10:00am
- 10:45am

KNOW YOUR AUDIENCE, KNOW YOUR OPPORTUNITY: THE NEW ROLE OF MARKETING IN A CUSTOMER-CENTRIC WORLD

It’s never been a more challenging time to manage a brand. New channels, data sources and technology platforms continue to proliferate. Competitive intensity is ramping up across virtually every vertical segment. Consumers are growing more demanding, too — calling for delivery of better, more engaging experiences grounded in a richer understanding of who the customer is and what motivates them.

Increasingly, brands are turning to their marketing teams to untangle the vast complexity inherent in optimizing products, offers, customer experiences and industry partnerships. But what resources should marketers have at their disposal? What roles should they play in managing complex organizational processes that extend beyond the marketing suite? And what skill sets will they need to build to support concrete, customer-centric business cases that tie marketing efforts to broader organizational needs?

Leveraging the findings of several groundbreaking research initiatives, Winterberry Group’s Jonathan Margulies will:

  • Explain how evolving market conditions are presenting new opportunities for marketers to address the key business challenges facing their organizations
  • Highlight some of the tools, including customer data platforms (CDPs), that marketers are leveraging to apply their customer insights to the development of bottom-line business results; and
  • Outline steps that you can take to elevate the role and impact of your marketing team — setting the stage for a host of richer opportunities in the future.

Jonathan Margulies
Managing Director Winterberry Group
10:45am
- 11:00am
Networking Coffee Break

11:00am
- 11:45am

CREATING DIGITAL EXPERIENCES THAT POWER PERSONALIZATION AND DRIVE BUSINESS

Marketing has played an increasing role in the future of business, and the customer experience platform is critical in expanding opportunities across products, channels and business units. This presentation will focus on how service based companies with sensitive customer intelligence can identify transformation opportunities, even amid a predominantly legacy culture.

Mike Ruffing
Senior Consultant, Consumer Engagement & Capabilities Nationwide Financial
11:45am
- 12:45pm
Luncheon

12:45pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.