Innovation Day @ Visit Philly (Members Only Conference)

VISIT PHILADELPHIA’S INNOVATIVE APPROACH TO DIGITAL MARKETING

In recent years, VISIT PHILADELPHIA® has increasingly looked to its websites and its social media properties to help achieve the company's mission of building image, driving visitation and building the region’s economy. In this session, you’ll see how VISIT Philadelphia’s innovative approach to digital marketing has increased the company’s reach and influence, and helped VISIT PHILADELPHIA boost the destination’s image and buzz to unprecedented levels. VISIT PHILADELPHIA® has received several industry accolades in web development, included ranking #7 in traffic for Skift.com February 2014 review of Top U.S. City and State Tourism Websites and ranking #3 in terms of engagement in a study done by Sparkloft Media. 

James Zale

Vice President Internet Strategy Visit Philadelphia

COMCAST STRENGTHENS THEIR BRAND THROUGH INNOVATION

Comcast is shaping the future at the intersection of media and technology.  In this session, discover how Comcast is using innovative technology to improve the entertainment experience for people with visual disabilities.  You will also hear how this unexpected example of brand storytelling became a social media phenomenon which enhanced the brand's image and reputation. 

Peter Intermaggio

Senior Vice President, Marketing Communications Comcast

VANGUARD GROUP: REVIVING THE CREATIVE INNOVATION

Vanguard manages their social platforms to ensure the brand’s strategy is innovating and evolving along with the ever-changing social media landscape.  In this session, discover how Vanguard Group enhances their customer relationship through social channels. 

Bonnie Cruice

Creative Social Manager Vanguard Group

IKEA INNOVATES CONSUMER ENGAGEMENT IN THE MODERN RETAIL WORLD

IKEA’s unique consumer engagement strategy is built around the customer and the in-store experience. In this presentation, US Director of Media Alia Kemet will discuss how IKEA is constantly on the lookout for new ways to create customer experiences that showcase the brand promise of a “better everyday life for the many people.” Learn through many examples of how the brand has developed customer-centric engagement practices (both digital and experiential) that not only complement—but often enhance—the IKEA experience. 

Alia Kemet

Director of Media IKEA US

Philadelphia Art Museum Innovative Approach to Visitor Engagement

How does an art museum stay relevant with today’s changing audience? This session will explore how Philadelphia Art Museum remains at the forefront of contemporary life.   Discover the innovative digital and social steps the museum took to increase visitor engagement and reposition their brand as an active and strong global cultural entity.

Jennifer Francis

Executive Director of Marketing and Communications Philadelphia Museum of Art

ANA MEMBER COCKTAIL RECEPTION

Please join us at the conclusion of the formal agenda for complimentary cocktails and appetizers, courtesy of Clear Channel Outdoor & Titan Outdoor - partners of Visit Philadelphia.