Today’s Power Couple: Marketing & Sales (B-to-B Webinar Series)

This event is over.

There's been a lot of discussion about the new power couple being Marketing & IT, rightly so, but we cannot forgot about the most important coupling in our business today: Sales & Marketing. In today's world of fragmented attention, empowered buyers and data, it's more important than ever for the two most critical revenue generating teams to be well aligned. We cannot afford silos that cause negative leverage. Well-aligned Sales & Marketing teams help each other deliver better results while sharing credit appropriately within their internal business reviews. This partnership minimizes wasted operating expenses and redundant headcount.

We'll have an open conversation about the role Marketing must play in creating alignment and a true partnership with their Sales Leadership.

Key Takeaways

  • What causes misalignment & best practices aligning Sales & Marketing
  • The role technology plays in bringing Sales & Marketing together
  • Practical advice on how to gain & keep alignment with Sales

Related Content


Start: Wednesday, March 7, 2018 at 3:00pm

End: Wednesday, March 7, 2018 at 4:00pm



Mike Weir
Vertical Director, Technology