Unleashing the Power of Gender Equitable Media & Advertising for Global Growth | Webinars | Events & Webinars | ANA

Unleashing the Power of Gender Equitable Media & Advertising for Global Growth

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Are you ready to be a catalyst for change in the global fight for gender equality?

According to the World Economic Forum’s 2023 Global Gender Gap Report, the global gender parity gap stands at 68%, meaning women are still unequal to men across critical dimensions of basic human rights.

What do media and advertising have to do with this, you may ask? Discover groundbreaking insights from SeeHer and denstu’s most recent study, Global Perceptions of Progress of Gender Equality, where we reveal the high expectations consumers have of your brands and platforms to shift societal perceptions and elevate the stature of women worldwide.

Our landmark 2021 study, focusing on the U.S., highlighted the pivotal role of media and advertising in shaping generations of people…Gen Z to Boomer, perceive about gender roles. Building upon this foundation, our latest report expands the scope globally. In the U.K., India, Japan, Mexico, and the U.S. we explored global and nuanced regional consumer perceptions, who is responsible for advancing gender equality and the role of media and advertising.

But it doesn't stop there. We're not just highlighting the problem—we're offering actionable solutions.

Join us as we delve into the implications and recommendations derived from our research. Discover how advertising and media can be powerful catalysts for change, while driving growth for your businesses.

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Start: Wednesday, April 3, 2024 at 1:00pm

End: Wednesday, April 3, 2024 at 1:30pm



Latha Sarathy
Chief Research Officer
ANA and SeeHer

Megan Keane
VP, Strategy and Insights