2024 Email Delivery Spotlight: The Impact & Opportunity from Gmail & Yahoo Changes and Other Key Updates (Email Series)

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New requirements for emailing to Gmail and Yahoo accounts launched on February 1st. What does that mean for email marketers? During this webinar, we will break down the changes, explain what happened for those who haven’t complied, and help you understand the evolution to come. We will dive into a panel discussion with email deliverability experts. You’ll learn:

Key updates from Yahoo and Gmail and the implications of where we are with the implementation
Mastering email authentication and understanding the relevant authentication protocols at play to ensure deliverability
The critical importance of the unsubscribe and ethical, effective opt-in data management
Best practices for a healthy, engaged subscriber file and new subscriber data collection

Our expert speaker Matt Vernhout and our panel of industry leaders will share real-world examples, case studies, and practical tips to empower your marketing team to maximize your email marketing while navigating the recently announced Gmail and Yahoo accounts' new requirements. Don't miss this opportunity to learn how you and your team can make the most out of these changes as we move into 2024.