2020 ANA Email Evolution Conference

Email as a marketing channel continues to deliver stellar performance. Yet continued growth is not without its challenges given recent regulatory changes, privacy concerns, and technical advances.

Join the most influential thought leaders and innovative brands at the Email Evolution Conference for an in-depth look at the critical issues you face, how to meet them head-on, and how to excel in a complex digital marketplace.

The Email Evolution Conference keeps you on the cutting-edge of email marketing by providing the best practices designed to ensure the vitality of a channel you’ve come to rely on.

  • Do you know someone who excels in email marketing? Nominate them for a prestigious EEC Award – we are now accepting nominations. Nominations will be accepted until 12 pm ET on February 14, 2020, and winners will be honored at the 2020 ANA Email Evolution Conference.

Special Conference + Membership Packages: It’s like getting your first year of Email Experience Council (eec) membership for FREE!

Super savings to attend the 2020 Email Evolution Conference and join the Email Experience Council:

Groups: $4,200 ($1,300 in savings off nonmember conference tickets)

  • 3 Passes to Email Evolution Conference
  • First Year of Corporate Membership in eec

Individual: $1,400 ($450 in savings off nonmember conference ticket)

  • 1 Pass to Email Evolution Conference
  • First Year of Individual Membership

Select Your EEC2020 Conference/Membership Bundle TODAY.

 Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $2,099 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,399 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.


when

Start: Monday, April 13, 2020 at 2:30pm

End: Wednesday, April 15, 2020 at 2:30pm

WHERE

Renaissance Nashville Hotel
611 Commerce St
Nashville, TN 37203

The ANA has negotiated a special room rate of $261/night. In order to use the ANA rate, you must be registered to attend the conference. To make your room reservation, please click here. You may also call the reservations department at (615) 255-8400 and reference the 2020 ANA Email Evolution Conference. The cut-off date to obtain the ANA rate is Monday, March 16, 2020, after which prevailing rates apply. Please notify the hotel of any special needs that you may have.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,349 Silver Tier $1,449 Individual $1,549 Nonmember $1,549

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $2,099 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,399 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at https://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at https://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Monday, April 13, 2020
2:30pm
- 6:30pm
REGISTRATION OPENS

Event Hub Lobby Level
3:30pm
- 5:30pm
WORKSHOPS (3 CONCURRENT)

See specific sessions

EMAIL STRATEGY BLUEPRINT FOR SUCCESS

Are you still “blasting” away at your subscribers with broadly-targeted, one-size-fits all email messages? You know there’s more you can and should do with email, but how do you actually develop a strategy that goes beyond the easy basics? In this workshop, you’ll learn a framework for holistic program planning that maximizes revenue per subscriber, nurtures and develops relationships, and creates long-term customer loyalty.  Participants will be interactively led through a step-by-step process for developing email marketing strategy that engages and converts. Discover the value of and rationale behind campaign diversity, understand where there are gaps and opportunities in your current program and how to capitalize on them, make the case for new campaigns powered by marketing automation and data insight, and be inspired by what is possible!

Karen Talavera
President Synchronicity Marketing
Sobro

SEND GREAT EMAIL: HOW TO TRULY COMMUNICATE, CAPTIVATE AND CONNECT WITH EVERY SUBSCRIBER

To say that inboxes are overcrowded is an understatement. Do your emails stand out in today's crowded inboxes? Are you getting the most out of every email campaign? There are many factors that can affect the performance of an email campaign from inbox placement to design and accessibility. In this session, we'll take a deep dive into several key areas that will increase your email marketing effectiveness. Attendees will enjoy a highly interactive session in which the presenters will lead you on a journey from campaign inception to deployment.

Participants will have the following immediate key actionable takeaways to immediately implement in their next campaign:

- Best practices on how to avoid the Spam folder
- Optimize the Subject line and Preheader text to encourage a subscriber to open your email
Designing for Dark Mode
Introduction to Google AMP for Email
Content methodologies to tap into your customers subconscious thinking to encourage the intended response or outcome
Understand the implications of not designing your campaigns with accessibility in-mind.

Annett Forcier
Email Designer and Developer
John Thies
Chief Executive Officer and Co-Founder Email on Acid
Wedgewood

TURNING DATA INTO DELIGHT: HOW TO ORGANIZE, OPTIMIZE AND PERSONALIZE WITH THE DATA YOU HAVE

Do you have too much data and don't know where to start? Or maybe you feel like you don't have the information you need to effectively personalize and optimize your email communications? No matter your data dilemma, we'll work through it. Join us as we dig into real world examples, progressing through the evolution of personalization and data to reach the holy grail of prescriptive, data-driven marketing. You'll leave this workshop energized, ready to tackle your data and turn it into the ultimate surprise and delight for your customers.

Laura Madden
Senior Relationship Marketing Strategist DEG, an Isobar Company
Midtown 1-2
5:30pm
- 6:30pm
SPEED NETWORKING RECEPTION

Grand Ballroom 1-2
6:30pm DINNER ON YOUR OWN

Tuesday, April 14, 2020
7:00am
- 6:00pm
REGISTRATION OPENS

Event Hub Lobby Level
7:30am
- 8:30am
BREAKFAST

Grand Ballroom 1-2
8:30am
- 9:00am
OPENING REMARKS

Grand Ballroom 1-2
9:00am
- 10:00am

BUILDING BRAND PURPOSE: HOW INCLUSION & HAPPINESS ARE GOOD FOR BUSINESS

Co-Founders of John's Crazy Socks and father-son dynamic-duo, Mark and John Lee Cronin, will take you on a journey of how they built a multi-million dollar business while spreading happiness and shattering stereotypes about people with differing abilities.  John may have Down syndrome, but you will hear how that never holds him back. You'll be inspired about how they built their social enterprise, where their business and social missions feed off each other.  You will learn how hiring people with differing abilities and giving back to the community make for a better place to work and a better business.  Audiences across Canada and the U.S. have been moved by this inspirational story of overcoming challenges, love and social entrepreneurism.

John Cronin
Co-Founder John's Crazy Socks
Mark Cronin
Co-Founder John's Crazy Socks
Grand Ballroom 1-2
10:00am
- 10:15am
NETWORKING COFFEE BREAK

Grand Ballroom Foyer
10:15am
- 11:15am
BREAKOUT I (3 CONCURRENT)

See specific sessions

FRESH SCENT IN 20+ MARKETS

Track: Planning & Design

Notino is Europe's largest beauty e-commerce site available in 23 countries and 18 languages. In the past couple of years Notino has faced some major marketing challenges related to operating in such a large number of markets and languages. The email team of 2 executes over 120 unique email sends per week (6 campaigns in 20+ languages). As if that wasn't enough it went through a worldwide rebranding - replacing individual country brands in local languages to a common brand - Notino. All of this poses a major challenge when it comes to keeping recipients engaged. Through engagement analysis Notino has been periodically removing unengaged recipients. Using big data and machine learning helped identify niche segments. Taking advantage of new technologies helps Notino to grow sales through email channel in all markets.

Veronika Šklíbová
Head, CRM & Emailing Notino
Pavel Pola
Targeted E-mailing Enthusiast Etnetera Activate
Jakub Olexa
Founder & CEO MailKit
Sobro

HOW A CONNECTED DIGITAL EXPERIENCE CAN STILL FEEL LIKE HOME

Track: Execution & Implementation

Cracker Barrel has set out to achieve a truly connected digital customer experience. Starting with their owned channels (email, app/mobile, site) they are looking to grow aggressively their delivery, takeout and catering capabilities. However, to do this successfully, they not only need to enable the tech and data to make it possible, but they must be able to deliver the "home away from home" emotion the in-restaurant experience delivers on. Julia Perry, Director of Digital Excellence at Cracker Barrel and Mike Weaver, SVP, Innovation & Performance at BrightWave will walk you through the vision and approach for realizing this experience.

Julia Perry
Director, Digital Excellence Cracker Barrel
Mike Weaver
Senior Vice President, Performance & Innovation BrightWave
Wedgewood

HOW REVZILLA DITCHED BATCH-AND-BLAST TO FOCUS ON CUSTOMER LIFECYCLE

Track: Lifecycle & Success Stories

RevZilla will describe how they attained a 987% lift in revenue YOY by overhauling and continuously refining abandonment triggers, interest-based triggers, out of stock triggers and more.

Andrew Lim
Senior Manager, Email and Personalization RevZilla
Jason Grunberg
Vice President, Marketing Sailthru
Midtown 1-2
11:15am
- 11:30am
NETWORKING COFFEE BREAK

Grand Ballroom Foyer
11:30am
- 12:30pm
BREAKOUT II (3 CONCURRENT)

See specific sessions

AMP, ALGATORIAL, AND AI: THE NEXT GENERATION OF PINTEREST EMAIL

Track: Planning & Design

Session Description Coming Soon!

Seth Weisfeld
Product Manager, Growth Channels Pinterest
Sobro

SECRET INGREDIENTS: CUISINART’S RECIPE FOR HEALTHY EMAIL DELIVERABILITY

Track: Execution & Implementation

Email deliverability success is a daunting recipe. Every time you hit send, your emails must bypass email provider blocks, sidestep spam filters reviewing your reputation, subscriber engagement, and content, and fight their way into the inbox.

Discover how Whereoware teamed with Cuisinart to address their email deliverability hurdles head-on by quickly finding the right ingredients for success. In this session, attendees will learn Cuisinart’s step-by-step recipe for mastering IP warming, authentication, data cleansing and validation, and email best practices to improve deliverability. Attendees will receive a practical deliverability checklist to help them improve inbox email volume and stay out of the not-so-appetizing spam folder.

Christine Kapp
Senior Digital Marketing Manager Cuisinart
Erin Alemdar
Senior Digital Strategist Whereoware
Wedgewood

HOW TO GAIN A 244% INCREASE IN ROI WHILE MARKETING HARD-TO-SELL PRODUCTS

Track: Lifecycle & Success Stories

Find out how MassMutual approached marketing Voluntary Benefits -- extremely hard-to-sell products -- and generated phenomenal results through smart strategy, effective technology, and convincing creative. Join us for a deep dive that reveals the tips and tricks that will make your email messages engaging and clickable from the very start – regardless of your industry. You’ll see MassMutual’s approach to strategy, including how technology delivered an impact. Plus, you’ll find out what type of subject lines pique people’s interest, and what kind of copy really converts. We’ve got the inside scoop. Discover how to apply this proven approach to your current email campaigns. Find out all you need to know in this informative, real world case study, including what to do, what to avoid, and what tested technique drives serious success.

Jeremy Sawyer
Digital Marketing Consultant MassMutual
Nancy Harhut
Chief Creative Officer HBT Marketing
John Sisson
President HBT Marketing
Midtown 1-2
12:45pm
- 1:50pm
AWARDS LUNCHEON

Grand Ballroom 1-2
2:00pm
- 3:00pm
BREAKOUT III (3 CONCURRENT)

See specific sessions

B2B SHOPPING CART RECOVERY – HOW TO RETARGET YOUR LOYAL CUSTOMERS WITHOUT ANNOYING THEM

Track: Planning & Design

Retargeting consumers with cart abandonment email campaigns has been the norm for a while and it is almost being expected. However, when it comes to B2B, the practice has fallen short and even produced contradictory results. Do you really want to risk annoying your solid long-term relationships that you have spent so much effort building, with a meager quick-return activity like abandoned cart email? The answer to this is not to disregard abandoned cart campaigns for B2B customers, but to reimagine and realign them with their expectations so that you can provide value and further your relationship-building activities.

Ferguson Enterprises, the largest wholesale plumbing distributor in the U.S., did exactly that by creating a customized campaign with personalized content that resonated with its customer base and was able to bring high revenue results. By accounting for the customers’ purchase behavior, developing main segments groups and implementing a promotional campaign that enhanced the transactional experience; the Ferguson email team was able to add value and in turn increase campaign performance for an annual return of $520 million.

Villy Lammie
Email Marketing Automation Strategist Ferguson
Sobro

MASLOW'S HIERARCHY OF NEEDS: EMAIL EDITION

Marketing academics often reference Abraham Maslow's famous Hierarchy of Needs, which is based on his 1943 paper “A Theory of Motivation,” originally published in Psychological Review. In it, Maslow shared his theory of human psychological growth in humans, called the “hierarchy of needs.” He says that to move up in the hierarchy of psychological development, one must have more basic needs met before progressing to the next level in the hierarchy, which is illustrated by a pyramid diagram. Given the personal nature of email, this concept can help exemplify the needs of subscribers.

In this presentation, Charma Parker of Home Depot and April Mullen of SparkPost, will guide you on how email marketers can impact the needs of subscribers by leveraging Maslow's hierarchy as a framework. We'll cover everything up the pyramid from deliverability, privacy, personalization, loyalty and innovations.

Charma Parker
CRM Strategy Manager Home Depot
April Mullen
Director, Strategic Insights SparkPost
Wedgewood

HOW TO INFLUENCE SUBSCRIBER ACTIONS: USING BEHAVIOR AND DATA SCIENCE IN EMAIL

Track: Lifecycle & Success Stories

What does it mean to know your subscribers? It's easy to come up with nurture campaigns to get people to engage with your brand and to take an action. But is your content relevant? Are there better ways to segment and personalize emails beyond using a {First Name] token to get people's attention?

This session will dive into how Eversource has married behavior and data science together in emails to increase customer engagement and satisfaction and influence behavior when it comes to being energy efficient. Discover what it takes when it comes to working with customer data, using it with AI and bench-marking models for segmentation, and pairing the results with relevant and dynamic messaging and segmentation.

Amy Findlay
Supervisor, Customer Engagement Strategy Eversource Energy
Kristina Moy
Marketing Campaigns Analyst Eversource Energy
Midtown 1-2
3:00pm
- 3:30pm
NETWORKING COFFEE BREAK

Grand Ballroom Foyer
3:30pm
- 4:30pm

PRIVACY IN 2020 & BEYOND

Privacy and regulation of the digital marketing space is getting more complex and more fragmented. Looking at new laws around the globe designed to protect consumer privacy is becoming more challenging for businesses. Learn from practitioners and regulators how to navigate these challenges and build your marketing programs to take advantage of these new laws.

Steven Harroun
Chief Compliance and Enforcement Officer Canadian Radio-television and Telecommunications Commission (CRTC)
Chris Oswald
Senior Vice President, Government Relations ANA
Art Quanstrom
Global Data Privacy Manager Campaign Monitor
Teresa Troester-Falk
Founder Blue Sky Privacy
Len Shneyder
Vice President, Industry Relations Twilio SendGrid Inc.
Matthew Vernhout
Director, Privacy & Industry Relations 250ok
Grand Ballroom 1-2
4:30pm
- 5:15pm
KEYNOTE

Session Description Coming Soon!

Grand Ballroom 1-2
5:30pm
- 6:30pm
RECEPTION

Grand Ballroom 3
6:30pm DINNER ON YOUR OWN

Wednesday, April 15, 2020
7:00am
- 2:00pm
REGISTRATION OPENS

Event Hub Lobby Level
7:30am
- 8:30am
BREAKFAST

Grand Ballroom 1-2
8:30am
- 8:45am
OPENING REMARKS

Grand Ballroom 1-2
8:45am
- 9:45am
KEYNOTE

REACHING GEN Z: MAKING LIFELONG CUSTOMERS

Connor Blakely, a Gen Z marketing consultant, will share the cultural trends in youth culture that are changing the face of marketing and will provide helpful tips for brands to win the hearts and minds of Gen Z. Through the use of branding, social media, influencers and personalization, you will walk-away with a better understanding of this demographic and strategies to attract and stay culturally relevant to younger generations.

Connor Blakely
Gen Z Marketing and Branding Strategist
Grand Ballroom 1-2
9:45am
- 10:15am
NETWORKING COFFEE BREAK

Grand Ballroom Foyer
10:15am
- 11:15am
BREAKOUT IV (3 CONCURRENT)

See specific sessions

DATA PRIVACY VS. CUSTOMER EXPERIENCE: CAN MARKETERS FIND THE RIGHT BALANCE?

Track: Planning & Design

Customers want convenience and relevance, but those benefits come at a cost of giving up some of their personal information and trusting companies with it. In light of recent high-profile data breaches and new regulations, consumers are also more concerned about who has their personal information and what they’re doing with it. We’ll discuss what marketers are doing to strike the right balance between rising consumer expectations when it comes to relevance and personalization while also being good stewards of their personal information.

Will Devlin
Vice President, Marketing MessageGears
Angela Vega
Senior Marketing Manager VRBO
Sobro

TRANSACTIONAL EMAILS: FROM “NOT SO HOT” TO “SUPER SEXY”

Track: Execution & Implementation

Transactional emails are a critical business communication but can be cut and dried. Often forgotten and overlooked by marketing teams, let these emails sing in your customer communications choir. Dress up these drab but important customer messages by leveraging the right amount of flash and excitement. Are you missing an opportunity to generate incremental revenue, cross-sell, upsell and add-on orders? This session shares practical best practices and real-life examples of transactional email success (and failures). Co-presented by two email experts from the Women of Email organization.

Corrina Cohen
Director Caleres
Karin Holmgren
Senior Manager, Marketing Operations Pitney Bowes
Wedgewood

HOW AMNESTY INTERNATIONAL COMBATS EMAIL LIST CHURN

Track: Lifecycle & Success Stories

According to industry research and estimates, you can expect 30% or more of your email addresses to bounce or become inactive every year. This year alone, millions of people will change their email addresses. How many of them are in your database?

If you rely on your email to propel your business forward, you need to understand the concept of list churn and learn strategies for offsetting it. Join us to learn how smart marketers like Amnesty International are recovering the email addresses of lost customers and donors in inexpensive and innovative ways!

Andrea Kost
Director, Online Engagement Amnesty International USA
Austin Bliss
President FreshAddress
Midtown 1-2
11:15am
- 11:30am
NETWORKING COFFEE BREAK

Grand Ballroom Foyer
11:30am
- 12:30pm
BREAKOUT V (3 CONCURRENT)

See specific sessions

MAKING THE SWITCH: WHAT TO EXPECT WHEN MIGRATING ESPs

Track: Planning & Design

If you thought selecting a new email service provider (ESP) was a difficult task, wait until you go through the migration process of switching ESPs. Migrating ESPs can be a long and stressful experience depending on the amount of customizations, integrations, and sophistication of your email program.

In this educational session, learn from a panel of brand marketers as they share how to successfully migrate to a new ESP and share tips and recommendations on each phase of the process. This session will highlight key takeaways in the migration process and offer marketers an engaging opportunity to ask questions and help steer the conversation.

Rebecca Corwin
Digital Brand Marketing POD Lead BJ's Wholesale Club
Betsy Grondy
Global Email Strategist Lenovo
Andy Bowen
Program Manager, Email Provider Solutions & Development
Sobro

HOW TO ELEVATE YOUR B2B MARKETING EXPERIENCES WITH DATA + REAL-TIME EMAIL CREATIVE

Track: Execution & Implementation

We’re living in a visual era and this has led to an all-new set of requirements for digital marketers. Brands need to create compelling visual experiences that are unique to each customer at the moment of engagement.

But despite how it may seem, the power of personalized experiences isn’t just for B2C brands. Compelling, data-driven visuals are well within the reach of B2B brands as well. In this session, the National Fire Protection Association and Movable Ink will explain how brands can tap into their existing data sources to power highly-personalized campaigns. The NFPA will also show these best practices in action by explaining how data-driven visuals increased the conversions in their abandoned cart campaign by 75 percent, all while dramatically reducing production time.

Elizabeth Ciccolo
Email Program Manager National Fire Protection Association
Meera Ganesan
Senior Client Experience Manager Movable Ink
Wedgewood

HOW DOLLYWOOD (AND HFE) TURNED 1:1 TACTICS INTO MUST-HAVES

Herschend Family Entertainment™ (HFE) is the largest family-owned themed attractions corporation in the U.S. with a focus of bringing families closer together by Creating Memories Worth Repeating® to over 14 million people annually. HFE operates & manages Tennessee's Dollywood, Dollywood's Splash Country, and Dollywood’s DreamMore Resort & Spa along with 15 other theme parks, water parks, aquariums, dinner shows, resorts, and live entertainment such as Silver Dollar City, Stone Mountain Park, and The Original Harlem Globetrotters to name a few. Matt Berry of HFE is responsible for promoting events & campaigns through digital channels including email and mobile. With so much going on at Dollywood and elsewhere, it takes a strong commitment to personalization to make sure people come to visit. Basic personalization is now table stakes for marketers, but few of us do personalization and active engagement at the level Matt does. At HFE, Matt has truly integrated advanced personalization and active engagement tactics like hyper-local weather forecasts, countdown timers, and live video in email into the overall marketing program, redefining these tactics as must-haves to support HFE messages and goals and set new benchmarks for results moving forward. Matt will speak to the strategy behind building personalization into his whole marketing program over time, and the results he drives with this strategy.

Matt Berry
Digital Marketing Manager Herschend Family Entertainment
Midtown 1-2
12:45pm
- 1:15pm
LUNCHEON

Grand Ballroom 1-2
1:15pm
- 2:15pm
ISP PANEL DISCUSSION

Session Description Coming Soon!

Grand Ballroom 1-2
2:15pm
- 2:30pm
CLOSING REMARKS

Grand Ballroom 1-2
2:30pm CONFERENCE ADJOURNMENT


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50 percent refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for "no shows."
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.