2020 ANA Email Evolution Conference

Email as a marketing channel continues to deliver stellar performance. Yet continued growth is not without its challenges given recent regulatory changes, privacy concerns, and technical advances.

Join the most influential thought leaders and innovative brands at the Email Evolution Conference for an in-depth look at the critical issues you face, how to meet them head-on, and how to excel in a complex digital marketplace.

The Email Evolution Conference keeps you on the cutting-edge of email marketing by providing the best practices designed to ensure the vitality of a channel you’ve come to rely on.

Special Conference + Membership Packages: It’s like getting your first year of Email Experience Council (eec) membership for FREE!

Super savings to attend the 2020 Email Evolution Conference and join the Email Experience Council:

Groups: $4200 ($1300 in savings off non-member conference tickets)

  • 3 Passes to Email Evolution Conference
  • First Year of Corporate Membership in eec

Individual: $1400 ($450 in savings off non-member- conference ticket)

  • 1 Pass to Email Evolution Conference
  • First Year of Individual Membership

Select Your EEC2020 Conference/Membership Bundle TODAY.

 Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $2,099 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,399 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.


when

Start: Monday, April 13, 2020 at 2:30pm

End: Wednesday, April 15, 2020 at 2:30pm

WHERE

Renaissance Nashville Hotel
611 Commerce St
Nashville, TN 37203

The ANA has negotiated a special room rate of $261/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, March 16, 2020, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,349 Silver Tier $1,449 Individual $1,549 Nonmember $1,549

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $2,099 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,399 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Monday, April 13, 2020
2:00pm
- 6:30pm
REGISTRATION OPENS

2:30pm
- 5:30pm
WORKSHOPS (Choice of 3)

See specific sessions below

WORKSHOP I: EMAIL CONTENT & COPYWRITING BOOTCAMP

You're no copywriter, yet you need to come up or review email marketing campaign copy - whhhhaaaaa? How do you conceptualize campaigns, organize content, and write (or even just edit) emails that connect and most importantly - convert? This workshop covers email content and copywriting essentials for non-creatives, then goes beyond to reveal persuasive tactics for psychologically resonating with subscribers to motivate response and sales. You'll be well on your way to email marketing unicorn status after this fun, creative workshop!

Karen Talavera
President Synchronicity Marketing

WORKSHOP II: TBA

Session Description Coming Soon!

WORKSHOP III: TBA

Session Description Coming Soon!

5:30pm
- 6:30pm
SPEED NETWORKING RECEPTION

6:30pm DINNER ON YOUR OWN

Tuesday, April 14, 2020
7:00am
- 6:00pm
REGISTRATION OPENS

7:30am
- 8:30am
BREAKFAST

8:30am
- 9:00am
OPENING REMARKS

9:00am
- 10:00am
KEYNOTE

Session Description Coming Soon!

10:00am
- 10:15am
NETWORKING COFFEE BREAK

10:15am
- 11:15am
BREAKOUT I (Choice of 3)

See specific sessions below

FRESH SCENT IN 20+ MARKETS

Track: Planning & Design

Notino is Europe's largest beauty e-commerce site available in 23 countries and 18 languages. In the past couple of years Notino has faced some major marketing challenges related to operating in such a large number of markets and languages. The email team of 2 executes over 120 unique email sends per week (6 campaigns in 20+ languages). As if that wasn't enough it went through a worldwide rebranding - replacing individual country brands in local languages to a common brand - Notino. All of this poses a major challenge when it comes to keeping recipients engaged. Through engagement analysis Notino has been periodically removing unengaged recipients. Using big data and machine learning helped identify niche segments. Taking advantage of new technologies helps Notino to grow sales through email channel in all markets.

Veronika Sklibova
Head, CRM & Emailing Notino
Pavel Pola
Targeted E-mailing Enthusiast Etnetera Activate
Jakub Olexa
Founder & CEO Mailkit

HOW A CONNECTED DIGITAL EXPERIENCE CAN STILL FEEL LIKE HOME

Track: Execution & Implementation

Cracker Barrel has set out to achieve a truly connected digital customer experience. Starting with their owned channels (email, app/mobile, site) they are looking to grow aggressively their delivery, takeout and catering capabilities. However, to do this successfully, they not only need to enable the tech and data to make it possible, but they must be able to deliver the "home away from home" emotion the in-restaurant experience delivers on. Julia Perry, Director of Digital Excellence at Cracker Barrel and Mike Weaver, SVP, Innovation & Performance at BrightWave will walk you through the vision and approach for realizing this experience.

Julia Perry
Director, Digital Excellence Cracker Barrel
Mike Weaver
Senior Vice President, Performance & Innovation BrightWave

HOW REVZILLA DITCHED BATCH-AND-BLAST TO FOCUS ON CUSTOMER LIFECYCLE

Track: Lifecycle & Success Stories

RevZilla will describe how they attained a 987% lift in revenue YOY by overhauling and continuously refining abandonment triggers, interest-based triggers, out of stock triggers and more.

Andrew Lim
Senior Manager, Email and Personalization Revzilla
Jason Grunberg
Vice President, Marketing Sailthru
11:15am
- 11:30am
NETWORKING COFFEE BREAK

11:30am
- 12:30pm
BREAKOUT II (Choice of 3)

See specific sessions below

TBA

Track: Planning & Design

Session Description Coming Soon!

SECRET INGREDIENTS: CUISINART’S RECIPE FOR HEALTHY EMAIL DELIVERABILITY

Track: Execution & Implementation

Email deliverability success is a daunting recipe. Every time you hit send, your emails must bypass email provider blocks, sidestep spam filters reviewing your reputation, subscriber engagement, and content, and fight their way into the inbox.

Discover how Whereoware teamed with Cuisinart to address their email deliverability hurdles head-on by quickly finding the right ingredients for success. In this session, attendees will learn Cuisinart’s step-by-step recipe for mastering IP warming, authentication, data cleansing and validation, and email best practices to improve deliverability. Attendees will receive a practical deliverability checklist to help them improve inbox email volume and stay out of the not-so-appetizing spam folder.

Mary Rodgers
Director, Marketing Communications Cuisinart
Erin Alemdat
Senior Digital Strategist Whereoware

HOW TO GAIN A 244% INCREASE IN ROI WHILE MARKETING HARD-TO-SELL PRODUCTS

Track: Lifecycle & Success Stories

Find out how MassMutual approached marketing Voluntary Benefits -- extremely hard-to-sell products -- and generated phenomenal results through smart strategy, effective technology, and convincing creative. Join us for a deep dive that reveals the tips and tricks that will make your email messages engaging and clickable from the very start – regardless of your industry. You’ll see MassMutual’s approach to strategy, including how technology delivered an impact. Plus, you’ll find out what type of subject lines pique people’s interest, and what kind of copy really converts. We’ve got the inside scoop. Discover how to apply this proven approach to your current email campaigns. Find out all you need to know in this informative, real world case study, including what to do, what to avoid, and what tested technique drives serious success.

Jeremy Sawyer
Digital Marketing Consultant MassMutual
Nancy Harhut
Chief Creative Officer HBT Marketing
John Sisson
President HBT Marketing
12:45pm
- 1:50pm
AWARDS LUNCHEON

2:00pm
- 3:00pm
BREAKOUT III (Choice of 3)

See specific sessions below

B2B SHOPPING CART RECOVERY – HOW TO RETARGET YOUR LOYAL CUSTOMERS WITHOUT ANNOYING THEM

Track: Planning & Design

Retargeting consumers with cart abandonment email campaigns has been the norm for a while and it is almost being expected. However, when it comes to B2B, the practice has fallen short and even produced contradictory results. Do you really want to risk annoying your solid long-term relationships that you have spent so much effort building, with a meager quick-return activity like abandoned cart email? The answer to this is not to disregard abandoned cart campaigns for B2B customers, but to reimagine and realign them with their expectations so that you can provide value and further your relationship-building activities.

Ferguson Enterprises, the largest wholesale plumbing distributor in the US, did exactly that by creating a customized campaign with personalized content that resonated with its customer base and was able to bring high revenue results. By accounting for the customers’ purchase behavior, developing main segments groups and implementing a promotional campaign that enhanced the transactional experience; the Ferguson email team was able to add value and in turn increase campaign performance for an annual return of $520 million.

Villy Lammie
Email Marketing Automation Strategist Ferguson

HOW LANDS’ END USES TRIGGER CAMPAIGNS AND MARKETING TECHNOLOGY TO DRIVE REVENUE GROWTH

Track: Execution & Implementation

In order to better engage their audience, Lands’ End wanted to deliver more relevant content and improve overall efficiency while growing their marketing program revenue. Find out how the retailer built a comprehensive lifecycle program, incorporated dynamic content and personalized recommendations, and implemented new technologies to streamline their production and double email program revenue.

Dan Rosenthal
Senior Director, Contact Strategy Lands' End
Kyle Henderick
Senior Vice President, Creative Yes Marketing

HOW TO INFLUENCE SUBSCRIBER ACTIONS: USING BEHAVIOR AND DATA SCIENCE IN EMAIL

Track: Lifecycle & Success Stories

What does it mean to know your subscribers? It's easy to come up with nurture campaigns to get people to engage with your brand and to take an action. But is your content relevant? Are there better ways to segment and personalize emails beyond using a {First Name] token to get people's attention?

This session will dive into how Eversource has married behavior and data science together in emails to increase customer engagement and satisfaction and influence behavior when it comes to being energy efficient. Discover what it takes when it comes to working with customer data, using it with AI and bench-marking models for segmentation, and pairing the results with relevant and dynamic messaging and segmentation.

Amy Findlay
Supervisor, Customer Engagement Strategy Eversource Energy
Kristina Moy
Marketing Campaigns Analyst Eversource Energy
3:00pm
- 3:30pm
NETWORKING COFFEE BREAK

3:30pm
- 4:30pm
KEYNOTE/PANEL DISCUSSION

Session Description Coming Soon!

5:00pm
- 6:00pm
RECEPTION

6:00pm DINNER ON YOUR OWN

Wednesday, April 15, 2020
7:00am
- 2:00pm
REGISTRATION OPENS

7:30am
- 8:30am
BREAKFAST

8:30am
- 8:45am
OPENING REMARKS

8:45am
- 9:45am
KEYNOTE

Session Description Coming Soon!

Connor Blakely
GenZ Marketing and Branding Strategist
9:45am
- 10:15am
NETWORKING COFFEE BREAK

10:15am
- 11:15am
BREAKOUT IV (Choice of 3)

See specific sessions below

DATA PRIVACY VS. CUSTOMER EXPERIENCE: CAN MARKETERS FIND THE RIGHT BALANCE?

Track: Planning & Design

Customers want convenience and relevance, but those benefits come at a cost of giving up some of their personal information and trusting companies with it. In light of recent high-profile data breaches and new regulations, consumers are also more concerned about who has their personal information and what they’re doing with it. We’ll discuss what marketers are doing to strike the right balance between rising consumer expectations when it comes to relevance and personalization while also being good stewards of their personal information.

Justin Ocampo
Senior Manager, Online Marketing CarRentals.com
Will Devlin
Vice President, Marketing MessageGears

TRANSACTIONAL EMAILS: FROM “NOT SO HOT” TO “SUPER SEXY”

Track: Execution & Implementation

Transactional emails are a critical business communication but can be cut and dried. Often forgotten and overlooked by marketing teams, let these emails sing in your customer communications choir. Dress up these drab but important customer messages by leveraging the right amount of flash and excitement. Are you missing an opportunity to generate incremental revenue, cross-sell, upsell and add-on orders? This session shares practical best practices and real-life examples of transactional email success (and failures). Co-presented by two email experts from the Women of Email organization.

Corrina Cohen
Director Caleres
Karin Holmgren
Senior Manager, Marketing Operations Pitney Bowes

HOW AMNESTY INTERNATIONAL COMBATS EMAIL LIST CHURN

Track: Lifecycle & Success Stories

According to industry research and estimates, you can expect 30% or more of your email addresses to bounce or become inactive every year. This year alone, millions of people will change their email addresses. How many of them are in your database?

If you rely on your email to propel your business forward, you need to understand the concept of list churn and learn strategies for offsetting it. Join us to learn how smart marketers like Amnesty International are recovering the email addresses of lost customers and donors in inexpensive and innovative ways!

Andrea Kost
Director, Online Engagement Amnesty International USA
Austin Bliss
President FreshAddress
11:15am
- 11:30am
NETWORKING COFFEE BREAK

11:30am
- 12:30pm
BREAKOUT V (Choice of 3)

See specific sessions below

MAKING THE SWITCH: WHAT TO EXPECT WHEN MIGRATING ESPs

Track: Planning & Design

Panel Style Session with 3-4 ESPs and a Moderator:
An educational session to help marketers understand how to successfully migrate to a new ESP and share tips/recs on each phase of the process. Session will be supported by visual PowerPoint highlighting key takeaways for each section of this process and moderator will pose questions to panel and audience to create an engaging and collaborative session

Speakers: TBA

HOW TO ELEVATE YOUR B-TO-B MARKETING EXPERIENCES WITH DATA + REAL-TIME EMAIL CREATIVE

Track: Execution & Implementation

We’re living in a visual era and this has led to an all-new set of requirements for digital marketers. Brands need to create compelling visual experiences that are unique to each customer at the moment of engagement.

But despite how it may seem, the power of personalized experiences isn’t just for B-to-C brands. Compelling, data-driven visuals are well within the reach of B-to-B brands as well. In this session, the National Fire Protection Association and Movable Ink will explain how brands can tap into their existing data sources to power highly-personalized campaigns. The NFPA will also show these best practices in action by explaining how data-driven visuals increased the conversions in their abandoned cart campaign by 75%, all while dramatically reducing production time.

Elizabeth Ciccolo
Email Program Manager National Fire Protection Association
Meera Ganesan
Senior Client Experience Manager Movable Ink

AN IKONIC CASE STUDY: THE LAUNCH OF THE IKON PASS

Track: Lifecycle & Success Stories

In this case study, you’ll get a behind-the-scenes look at the launch of the IKON Pass, a season pass that gives skiers access to 41 destinations throughout North America and the world.

For most ski resorts, the season passholder is the ultimate engaged customer. So much of their personal lives and social circle are linked to the pass, the mountain and the experience they bring. Significant changes are not always well received. And resistance can be very vocal.

See how Alterra Mountain Company, and one of its flagship resorts, Tremblant, successfully launched the IKON Pass, a multi-resort pass that opens the doors to the planets most iconic ski destinations. Learn how Tremblant – a Canadian resort located in French-speaking Quebec – adapted the global message to address local culture, language, currency and values.

Follow Alterra in its two-year omni-channel, email-heavy quest that has changed the ski industry forever. Discover how Tremblant successfully managed the change and achieved amazing results through empathy and transparency – and some great email marketing.

Molly Homes
Director, CRM Marketing Alterra Mountain Company
Mark Morin
Chief Experience Officer, Strategies Relationship Marketing
12:45pm
- 2:00pm
LUNCHEON

2:00pm
- 2:30pm
PANEL

Session Description Coming Soon!

2:30pm CONFERENCE ADJOURNMENT


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.