2019 ANA Media Conference Presented by Quantcast

This event is over.

The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. The 2019 ANA Media Conference will feature important issues and perspective from industry leaders. Attendees will be able to network with more than 600 marketers to gain firsthand knowledge from those facing similar challenges. Speakers will cover the industry’s most critical topics including advanced TV, voice, attribution, brand safety, in-house media, programmatic, measurement, data-driven marketing and media transformation, and more.

The ANA Media Conference is known for its catalytic content, boundary-pushing debates, and insights you can take back to the office. 

Are you a media leader? Then join the conversation at the ANA Media Conference using the hashtag #ANAMedia.

Past attendees have said:

"Truly industry-moving conversations with real impact. A call to arms and significant news to share."

"Excellent content for all levels of an organization."

"Overall the best conference I've been to. I felt this year's topics were extremely relevant."

Host:

Benjamin S. Jankowski
Senior Vice President, Media
Mastercard
ANA Media Leadership Committee Co-Chair


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, April 10, 2019
2:00pm Registration Opens

Plaza Registration Desk
3:00pm Conference Kickoff

Tuscany Ballroom
3:05pm

TV ISN’T OVER, IT IS JUST OTT

As the Media Innovation Director for Tyson Foods, Trace Rutland is tasked with sorting through all the new toys and figuring out where they belong on the shelf.  TV isn’t new or a toy, but it is certainly changing.  Will the future be OTT or CTV or SVOD or vMVPD? Besides the alphabet soup of acronyms, will there be something called TV in a few years? What will consumers expect from an experience standpoint? How will advertisers change the way they think about TV and OTT planning and buying, measurement and brand safety? This session will look at the ways the TV landscape is evolving and how Tyson is leaning into that evolution.   

Trace Rutland
Director, Media Innovation Tyson Foods
View Event Recap
3:40pm

WHAT EVERY MARKETER NEEDS TO KNOW ABOUT VOICE

Voice has been a largely uncharted territory for marketers. In fact, 69% of marketers believe Voice is not the "next big thing". But our industry has a tendency to confuse revolution for evolution. So there is no confusion: Voice will be a revolution, and marketers need to be ready to navigate it. Hear from the experts at advertising agency 360i, as they share key learnings from their past year spent exploring the Voice landscape, building Voice skills and exploring its potential for disruption. Gleaning from 360i's recently published Voice Playbook, this session will equip marketers with actionable advice and tangible next steps for capitalizing on opportunities in Voice.

Michael Dobbs (@mikedobbs)
Senior Vice President, Content Discovery 360i
Sally Bayer (@RotoRooter)
Vice President, Marketing Roto-Rooter
View Event Recap and Related Materials
4:15pm

HOW MEDIA IS CHANGING FROM AN EXPENSE TO AN INVESTMENT FOR DRIVING BRAND GROWTH

Media and business metrics are becoming intertwined as a result of linking ad exposure to consumer response. Today, savvy marketers have figured out how to go beyond media metrics and integrate business metrics into the process of media planning and buying, across not only digital campaigns, but extending to their TV advertising.  As a result, media is being treated as an investment, not a cost. In this session, discover how this is elevating marketing impact across the brand.

John Piccone (@simulmedia)
President Simulmedia
Sasha Wolfe
Head of Media Taco Bell
View Event Recap and Related Materials
4:50pm

DATA-DRIVEN TELEVISION

Brian Lesser is CEO of Xandr, AT&T’s new unit that combines vast data and technology resources with mass distribution and world-class content. In this session, Brian will discuss how the television industry will be reinvented by making advertising more relevant to consumers, profitable for media companies, and accountable and efficient for advertisers.

Brian Lesser (@xandr76)
Chief Executive Officer Xandr
Conversation facilitated by: Jack Myers (@JackMyersBiz)
Founder MediaVillage
View Event Recap and Related Materials
6:30pm Reception  

Valencia Terrace
7:30pm Dinner  

The Opportunity in TV

Ed Montes is the President and General Manager of TotalTV, dataxu’s business unit that provides solutions for audience-based planning, targeting buying and measurement across linear, addressable and connected TV platforms. Ed will share his perspective on the growing opportunity in TV and what the market needs to do to move forward. We’re here with hopeful news for brands, advertisers and media companies.

Ed Montes
President and GM of TotalTV dataxu
Tuscany Ballroom
Thursday, April 11, 2019
7:00am Registration Open

Plaza Registration Desk
7:30am Breakfast  

RISE AND SHINE! THE FUTURE OF TV ADVERTISING IS NOW

Connected TV is experiencing a dramatic rise, and it’s giving brands the opportunity to shine. Grab a cup of coffee and learn how dynamic data-driven TV ads personalized to your audience can change the game for your brand. As an additional sweetener you will hear real examples of how top brands are personalizing their TV advertising geared to capture more attention and you will learn about an exciting opportunity to participate in pioneering research in the field of CTV advertising.

Beth-Ann Eason
President Innovid
Ritz-Carlton Ballroom 1-4
8:30am General Session

Tuscany Ballroom

WELCOME REMARKS

Peter Macey
Regional Sales Director Quantcast
8:50am

OPENING REMARKS

Bob Liodice
CEO ANA
View Video and Presentation
9:15am

2019: IT’S TIME TO UNITE AND ACT (OPENING KEYNOTE)

We’re clearly on the edge of the next great revolution in using technology to make people’s lives better.  But we can’t ignore the potential pitfalls.  We’ve seen what happens with unbridled technology expansion – data misuse and privacy breaches, transparency lapses, fraud, brand safety and more.  We cannot let this happen again and have a duty as an industry to get ahead of this next generation of technology.  It’s time for our industry to unite and act -- now.  Tune in for this session with Marc Pritchard, chief brand officer, P&G and chair of the ANA board of directors, to find out how.

Marc Pritchard (@ProcterGamble)
Chief Brand Officer, The Procter & Gamble Company Chair, ANA Board of Directors
View Event Recap and Related Materials
9:55am

STATE OF MEDIA 2019 – TRENDS TO WATCH

The Hershey Company has been bringing “goodness to the world” for over a century through its portfolio of iconic brands. As Head of Media and Comms Planning, Charlie Chappell is charged with transforming Hershey's approach to media as consumers change their media consumption habits. But what are the key trends to watch? Charlie will give an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.

Charlie Chappell (@charliechappell)
Head of Integrated Media & Communications Planning The Hershey Company
View Event Recap and Related Materials
10:35am Networking Coffee Break  

Tuscany Foyer
11:05am General Sessions Cont'd

Tuscany Ballroom

PERSPECTIVE FROM AN INVESTMENT BANKER

Terence “Terry” Kawaja, is the Founder and CEO of LUMA Partners, the leading investment bank focused on digital media and marketing. At LUMA, Terry advises both established media and technology companies as well as digital growth companies. He is a seasoned investment banker and a recognized expert in the Internet and digital media. In this session, Terry will separate fact from fiction, hype from reality to lay out the top trends marketers need to be aware of to drive growth in their businesses. From policy to partners and media strategies to technology, Terry will deliver his unique perspective without filters.

Terry Kawaja (@tkawaja)
Founder and Chief Executive Officer LUMA Partners
View Event Recap and Related Materials
11:45am

DATA-DRIVEN MARKETING

Wayfair is the largest online retailer of home furnishings, housewares and home improvement goods in the U.S. and wants to transform how customers shop for the home, from their home. Wayfair relentlessly uses data to improve the customer experience, understand who the best customers are, and optimize its mix of platforms and messages. The Wayfair Marketing team takes an omni-channel marketing approach that includes television, online video, social, direct-mail, search, and email and their homemade tech stack is the backbone to support these marketing programs.

Courtney Lawrie
Director, Brand Marketing Wayfair
12:30pm Luncheon  

Marcus Harper
Head of Global Agencies and Advertisers Quantcast
Liz Dyer
Marketing Director Dell
Ritz-Carlton Ballroom 1-4
2:00pm General Sessions Cont'd

Tuscany Ballroom

IN-HOUSE MEDIA

The explosion of marketers taking advertising services in-house has been one of the biggest stories in the industry over the past year. Media services have been a big part of this in-housing trend – notably media strategy, programmatic, social, influencer, data and analytics. This session will feature two marketers with strong in-house media capabilities.  GlaxoSmithKline is building in-house capabilities to support media planning and programmatic digital buying.  JPMorgan Chase has been a leader with in-housing and for media that includes search, programmatic, and overall media management.

Scott Grenz (@GSK)
Vice President and Global Head, Media GlaxoSmithKline
Carrie Lindsay (@CarrieLindsay1)
Head, Media Management JPMorgan Chase
Facilitator: Bill Duggan (@BillDuggan)
Group Executive Vice President ANA
View Event Recap and Related Materials
2:40pm Networking Coffee Break  

Tuscany Foyer
3:10pm General Sessions Cont'd

Tuscany Ballroom

MEDIA TRANSFORMATION: ARE WE THERE YET?

Learn how Rob Rakowitz, Director, Global Media at Mars, faces into the constant of change and helps a decentralized business with a complex portfolio of categories and brands capitalize on a vision for media. Rob will share the Mars experience at making sense of the chaos, herding the cats, and driving meaningful change and innovation to deliver on a global media transformation agenda.

Rob Rakowitz
Director, Global Media Mars Incorporated
View Event Recap and Related Materials
3:50pm

THE FUTURE OF MARKETING: HOW BRANDS CAN RISE TO MEET CONSUMER EXPECTATIONS

Technology has changed the way people experience the entire world around them, including how they interact with brands. In this rapidly changing landscape, it’s not surprising that consumer engagement is the most universal challenge for marketers today. Many think they’re meeting or exceeding consumer expectations, but only a fraction of consumers agree. Join Publicis Media CEO Steve King to examine how brands can close the gap, stay relevant and effectively tap the intersection of data, technology and creativity to deliver both consumer engagement and brand impact.

Steve King (@PublicisMedia)
COO, Publicis Groupe and CEO, Publicis Media
View Event Recap
4:30pm Sessions End

6:00pm Reception  

Da Vinci Lawn
7:00pm Dinner On Your Own

Friday, April 12, 2019
7:00am Registration Open

Plaza Registration Desk
7:30am Breakfast  

BREAKFAST ROUNDTABLE DISCUSSIONS

We are organizing a number of tables at breakfast for attendees to informally discuss key issues. Each participating table will be marked with a topic. Those who would like to participate should arrive at the start of breakfast. Topics and facilitators include:

1. IN-HOUSE MEDIA
Facilitator: Bill Duggan, Group Executive Vice President, ANA

2. 6-SECOND ADS
Facilitator: Paul Donato, Chief Research Officer, ARF

3. INCREMENTAL REACH
Facilitator: Shannan Cranbrook, Manager, Media Strategy at General Mills

4. ANALYTICS & CROSS-PLATFORM MEASUREMENT
Facilitator: Lisa Schoder, US Media Intelligence and Strategic Planning, Ford Motor Company

5. TV DATA
Facilitator: Fariba Zamaniyan, Vice President, Advanced Media and Advertising, TiVo

Ritz-Carlton Ballroom 1-4
8:05am

BREAKFAST SPEAKER - DATA IS THE NEW ‘BACON’ FOR MEDIA

Join TiVo for a sizzling breakfast session to discuss the growing hunger for linear TV data to satisfy audience-based marketing needs that include applications for programmatic planning, re-targeting and activation as well as conversion and attribution measurement. Learn about best practices and sources that align with your business objectives.

Fariba Zamaniyan
Vice President, Agency and Brand Accounts TiVo
Ritz-Carlton Ballroom 1-4
8:30am General Sessions

Tuscany Ballroom
8:40am

IHOP: KEEPING AN ICONIC BRAND RELEVANT

IHOP is one of the most recognizable restaurant brands in the U.S. – how does it stay fresh and relevant to multiple audiences year-over-year?   This session will take a deep dive into the storied brand’s media strategy including the innovative and headline-grabbing IHOb campaign that used a one-of-a-kind closed loop attribution model, custom audience segments, a real world IHOb restaurant and renamed social channels among other innovative activations to steal share from established burger joints.  Join IHOP CMO Brad Haley and Initiative Managing Director Robert Holtkamp for a compelling look into the many ways IHOP breathes new life into its iconic brand.

Brad Haley
Chief Marketing Officer IHOP
Robert Holtkamp
Managing Director, Client Advice and Management Initiative
View Event Recap and Related Materials
9:20am

IT’S GARY VEE!

Should agencies be worried about in-housing? How much content should my brand produce? Is YouTube safe? And are Super Bowl commercials really worth the price? In this session you can #AskGaryvee anything on your mind in the fast paced field of marketing and get answers. He's known for strong opinions and colorful delivery.

Gary Vaynerchuk (@garyvee)
Chairman, VaynerX CEO, VaynerMedia
View Event Recap and Related Materials
10:00am Networking Coffee Break  

Tuscany Foyer
10:30am General Sessions Cont'd

Tuscany Ballroom

AMAZON – OPPORTUNITIES AND CHALLENGES

Amazon is now the #3 digital advertising platform in the U.S. eMarketer expects increases of more than 50 percent per year through at least 2020, when Amazon will enjoy 7 percent of all U.S. digital ad spending. This session will explore how marketers and media buyers are using Amazon for digital advertising covering both opportunities and challenges.

Facilitator: Nicole Perrin
Senior Analyst eMarketer
Melissa Burdick (@PacvueCorp)
President Pacvue
Luke Kigel
Senior Director, Global Head of Media and Connections Johnson & Johnson
View Event Recap
11:10am

MASTERCARD: FROM GLOBAL PROGRAMMATIC STRATEGY TO LOCAL MARKET REALITY

Mastercard's goal is to empower consumers by applying data to tell better stories. In this session discover how Mastercard turned a global programmatic strategy into a local market reality. You will learn how they built a flexible approach that delivers for both large and small markets, and leverages data to engage users with relevant content.

Traci Spiegelman
Director, Global Media Mastercard
Fiona Davis (@fcdavis)
Managing Director Infinitive
View Event Recap
12:00pm Conference Concludes


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted.

• A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
• A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
• No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
• No refund will be granted for 'no shows.'
• Corporate packages are not eligible for cancellation or refunds.
• Unused registrations/applications have no monetary value and cannot be credited to future years or events.
• ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
• A $125 processing fee will be assessed to change the name on a registration.
• Hotel room cancellations and changes must be made directly with the hotel.

Miscellaneous:
1. The conference agenda is subject to change.
2. A portion of your guest room rate will be used to offset conference costs.
3. ANA accepts no responsibility for the loss of, or damage to, personal property.
4. Registrations received after two weeks prior to the conference may not be included in the attendee list.