2019 ANA Media Conference Presented by Quantcast

The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. The 2019 ANA Media Conference will feature important issues and perspective from industry leaders. Attendees will be able to network with more than 600 marketers to gain firsthand knowledge from those facing similar challenges. Speakers will cover the industry’s most critical topics including media agency reviews, e-commerce, voice/audio, GDPR, programmatic, transparency, data, owned media, in-house agencies, digital media, and more.

The ANA Media Conference is known for its catalytic content, boundary-pushing debates, and insights you can take back to the office.  Are you a media leader?  Then join the conversation at the ANA Media Conference.   #ANAMedia

Past attendees have said:

"Truly industry-moving conversations with real impact. A call to arms and significant news to share."

"Excellent content for all levels of an organization."

"Overall the best conference I've been to. I felt this year's topics were extremely relevant."

Host:

Benjamin S. Jankowski
Senior Vice President, Media
Mastercard
ANA Media Leadership Committee Co-Chair

when

Start: Wednesday, April 10, 2019 at 3:00pm

End: Friday, April 12, 2019 at 12:00pm

WHERE

The Ritz-Carlton, Grande Lakes
4012 Central Florida Pkwy
Orlando, FL 32837

The ANA has negotiated a special room rate of $344/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Wednesday, March 20, 2019, after which prevailing rates apply.

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Conference Registration Client-Side Marketer $1,099 Marketing Solutions Provider Gold $1,199 Marketing Solutions Provider Silver $1,399 Associate Individual $1,499 Nonmember $1,499

ANA Client-Side Marketer members may take advantage of special corporate pricing of $1,899 & Marketing Solutions Provider Gold members may take advantage of special corporate pricing of $2,199 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

Confirmed Sessions:

STATE OF MEDIA 2019 – TRENDS TO WATCH

The Hershey Company has been bringing “goodness to the world” for over a century through its portfolio of iconic brands. As Head of Media and Comms Planning, Charlie Chappell is charged with transforming Hershey's approach to media as consumers change their media consumption habits. But what are the key trends to watch? Charlie will give an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.

Charlie Chappell
Head of Integrated Media & Communications Planning
The Hershey Company
_______________________________________________________________________________________

DATA-DRIVEN MARKETING

Wayfair is the largest online retailer of home furnishings, housewares and home improvement goods in the U.S. and want to transform how customers shop for the home, from their home. Wayfair relentlessly uses data to improve the customer experience, understand who the best customers are, and optimize its mix of platforms and messages. The Wayfair Marketing team takes an omni-channel marketing approach that includes television, online video, social, direct-mail, search, and email and their homemade tech stack is the backbone to support these marketing programs.

Courtney Lawrie
Director, Brand Marketing
Wayfair
_______________________________________________________________________________________

IHOP:  KEEPING AN ICONIC BRAND RELEVANT

IHOP is one of the most recognizable restaurant brands in the U.S. – how does it stay fresh and relevant to multiple audiences year-over-year?   This session will take a deep dive into the storied brand’s media strategy including the innovative and headline-grabbing IHOb campaign that used a one-of-a-kind closed loop attribution model, custom audience segments, a real world IHOb restaurant and renamed social channels among other innovative activations to steal share from established burger joints.  Join IHOP CMO Brad Haley and Initiative Managing Director Robert Holtkamp for a compelling look into the many ways IHOP breathes new life into its iconic brand.

Brad Haley
Chief Marketing Officer
IHOP

Robert Holtkamp
Managing Director
Initiative
_______________________________________________________________________________________

AMAZON – OPPORTUNITIES AND CHALLENGES

Amazon is now the #3 digital advertising platform in the U.S. eMarketer expects increases of more than 50 percent per year through at least 2020, when Amazon will enjoy 7 percent of all U.S. digital ad spending. This session will explore how marketers and media buyers are using Amazon for digital advertising covering both opportunities and challenges.

Nicole Perrin
Senior Analyst
eMarketer

Melissa Burdick
President
Pacvue

Luke Kigel
Senior Director and Global Head, Media and Connections
Johnson & Johnson
_______________________________________________________________________________________

IN-HOUSE MEDIA

The explosion of marketers taking advertising services in-house has been one of the biggest stories in the industry over the past year. Media services have been a big part of this in-housing trend – notably media strategy, programmatic, social, influencer, data and analytics. This session will feature two marketers with strong in-house media capabilities.  GlaxoSmithKline is building in-house capabilities to support media planning and programmatic digital buying.  JPMorgan Chase has been a leader with in-housing and for media that includes search, programmatic, and overall media management.

Scott Grenz
Vice President and Global Head, Media
GlaxoSmithKline

Carrie Lindsay
Head, Media Management
JPMorgan Chase

Facilitator: Bill Duggan
Group Executive Vice President
ANA
_______________________________________________________________________________________

MEDIA TRANSFORMATION:  ARE WE THERE YET?

Learn how Rob Rakowitz, Director, Global Media at Mars, faces into the constant of change and helps a decentralized business with a complex portfolio of categories and brands capitalize on a vision for media. Rob will share the Mars experience at making sense of the chaos, herding the cats, and driving meaningful change and innovation to deliver on a global media transformation agenda.

Rob Rakowitz
Director, Global Media
Mars Incorporated
_______________________________________________________________________________________

TV ISN’T OVER, IT IS JUST OTT

As the Media Innovation Director for Tyson Foods, Trace Rutland is tasked with sorting through all the new toys and figuring out where they belong on the shelf.  TV isn’t new or a toy, but it is certainly changing.  Will the future be OTT or CTV or SVOD or vMVPD? Besides the alphabet soup of acronyms, will there be something called even TV in a few years? What will consumers expect from an experience standpoint? How will advertisers change the way they think about TV and OTT planning and buying, measurement and brand safety? This session will look at the ways the TV landscape is evolving and how Tyson is leaning into that evolution.   

Trace Rutland
Director, Media Innovation
Tyson Foods
_______________________________________________________________________________________

WHAT EVERY MARKETER NEEDS TO KNOW ABOUT VOICE 

Voice has been a largely uncharted territory for marketers. In fact, 69% of marketers believe Voice is not the "next big thing". But our industry has a tendency to confuse revolution for evolution. So there is no confusion: Voice will be a revolution, and marketers need to be ready to navigate it. Hear from the experts at advertising agency 360i, as they share key learnings from their past year spent exploring the Voice landscape, building Voice skills and exploring its potential for disruption. Gleaning from 360i's recently published Voice Playbook, this session will equip marketers with actionable advice and tangible next steps for capitalizing on opportunities in Voice.

Michael Dobbs
Senior Vice President, Content Discovery
360i
_______________________________________________________________________________________

DATA-DRIVEN TELEVISION

Brian Lesser is CEO of Xandr, AT&T’s new unit that combines vast data and technology resources with mass distribution and world-class content. In this session, Brian will discuss how the television industry will be reinvented by making advertising more relevant to consumers, profitable for media companies, and accountable and efficient for advertisers.

Brian Lesser
Chief Executive Officer
Xandr

 



Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Hotel Cancellation Policy: Hotel room cancellations must be sent directly to the hotel. 30 days prior to stay - authorization for one night will be processed on credit card; if guest cancels less than 30 days to arrival they will be charged for their full stay. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.