Data-Driven Direct to Consumer Marketing @ Penguin Random House

when

Start: Tuesday, April 7, 2020 at 9:00am

End: Tuesday, April 7, 2020 at 3:00pm

WHERE

Penguin Random House
1745 Broadway
Maya Angelou Room, 2nd Floor
New York, NY 10019

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

Confirmed Sessions:

EXPANDING THE ENTERTAINMENT BASED EXPERIENCE: DATA IN THE STREAMING AUDIO AGE
Music is arguably the most common content and cultural connection point across the globe. With over hundreds of millions of people accessing the entire library of music on-demand every day, we have an unprecedented opportunity to understand the patterns and nuances of that consumption. Identifying and leveraging the broad direct to consumer tastes across its own first party data platform afford a unique selling proposition for entertainment-based products. One of the opportunities this creates is that audio streaming can allow us to unlock moments and mindsets to create connections between brands and fans. Learn methods in which a company can build and leverage proprietary audience development assets for future growth.

Sean Kegelman
Global Head of Data & Audience Solutions
Spotify
_____________________________________________________________________________________

DO THIS, NOT THAT! EMAIL & EMERGING MEDIA TECHNIQUES
This fast paced session will explore the top email marketing tactics that hold long-term value and drive results. Learn the latest dos and don’ts related to email marketing and how to implement them into your own marketing campaigns. Gain knowledge on what offers and techniques increase customers and what is driving strong direct marketing results using email & emerging media marketing initiatives. Acquire measurable tactics to pull interested leads and actionable tips on how to double open rates, customer lifetime value, and more with a few easy tweaks. 

Jay Schwedelson
President and CEO
Worldata
____________________________________________________________________________________

MULTI-STAGE MARKETING MIX MODELING: THE CONSUMER DECISION JOURNEY
In this session, consumer marketers will discuss the challenges and pose solutions to such questions as: What are the purchase journeys for a brand in each category? What tactics or touch points are important for awareness, consideration, conversion?

What does this mean for our brands? Measuring marketing objectives when sales isn’t the only outcome, each tactic’s contribution on each stage of the journey: awareness, consideration/engagement, conversion, and understanding how upper funnel tactics contribute to each stage of the journey will be among the topics addressed. The impact via traditional tactics including paid and earned media, events, word of mouth, as well as online methods (brand owned, retailer and influencer based) take a strategic and multi-staged approach for full 360 degree optimization.

Doug Jensen
Vice President, CRM & Corporate Marketing Analytics
The Estée Lauder Companies

 



Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.