ANA Digital & Social Members Only Conference @ Northgate Gonzalez Markets

Digital media has become a huge part of consumers' daily lives. But with so much information out there, how can you be sure your brand’s message is seen, relevant and timely?

Hear from leading client-side marketers as they present case studies and lessons learned in the digital marketing and social media space. Topics covered will include content marketing, data analytics and measurement, social media, digital marketing and much more!

This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brand through the ever-changing and transformative media landscape of digital and social. 

when

Start: Thursday, December 6, 2018 at 8:15am

End: Thursday, December 6, 2018 at 3:00pm

WHERE

Northgate Gonzalez Markets
1201 N. Magnolia Avenue
Anaheim, CA 92801

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Solutions Provider Gold $250 Marketing Solutions Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Thursday, December 6, 2018
8:15am Breakfast

9:10am

NORTHGATE GONZALEZ MARKETS DIGITAL TRANSFORMATION

Hear from Caro D’Antuono, Vice President, Marketing at Northgate Gonzalez Markets, a family-owned and operated Hispanic supermarket chain, as she shares how the brand is developing integrated and strategic advertising campaigns designed to differentiate them in the competitive Southern California market.

Caro D'Antuono
Vice President, Marketing Northgate Gonzalez Markets
9:55am

TECHSTYLE GOES DEEP ON SOCIAL MEDIA-LEVERAGING EARNED & PAID MEDIA ACROSS PLATFORMS TO DRIVE GROWTH

TechStyle is a portfolio of digital fashion brands, including Fabletics, JustFab, ShoeDazzle, SavageX Fenty, and FabKids. This portfolio of brands, they play across all social platforms. Laura Joukovski, TechStyle’s chief media officer, focused on global growth across the portfolio, will share some examples of how TechStyle brings brands to life digitally with content created both in-house and in partnership with influencers, using placements that span across paid and organic posts to drive full-funnel outcomes.

Laura Joukovski
Chief Media Officer TechStyle
10:40am Networking Coffee Break

11:05am

BUILDING A WELL-ROUNDED DIGITAL/SOCIAL STRATEGY AFTER MULTIPLE PIVOTING

Pier 1 has undertaken a rigorous assessment of their brand and enterprise, identifying their inherent strengths and certain weaknesses to build on as they embark on Pier 1 2021. One of the key areas of focus is driving sales growth through new marketing strategies around content, digital communications and customer experience, reimagining the shopping experience and leveraging and strengthening the Company’s omni-channel platform. Join Carla Dodds, Chief Digital Officer at Pier1 as she shares insights of behind their new digital/social media strategy after multiple pivoting.

Carla Dodds
Chief Digital Officer Pier1
11:50am

HOW NISSAN LEVERAGES DIGITAL AND SOCIAL

Hear from Lanae Jackson, Multicultural Marketing Manager at Nissan to learn how Nissan is leaning in with digital and social to drive engagement and amplify their campaigns.

Lanae Jackson
Multicultural Marketing Manager Nissan
12:35pm Luncheon

1:45pm

EXPERIENCE, DIGITAL TRANSFORMATION & BRAND DELIVERY: HOW THE DIGITIZATION OF BUSINESS IMPACTS BRAND

In the last ten years, we’ve experienced more technology transformation than in the last 40 combined.  This “Fourth Industrial Revolution” has created a new paradigm for marketers.  We’re no longer selling products by pushing messages to build brands.  We’re creating a democratized, deepening relationship-based engagement strategy, informed by data, to help audiences better understand brands through the experiences they deliver.  Integrated, swift, personalized and frictionless experiences – all digitally accessible and serviceable, are ultimately strengthening an organization’s relationship with its audiences and helping to build trust.  We’ve moved from a transactional delivery to one that is relational, this talk with will demonstrate the intersection of brand and experience and how to optimize both to transform the performance of business.

Samantha Paxson
Chief Marketing & Experience Officer CO-OP Financial Services
Dee McQuaide
Managing Partner, West Coast The Shipyard
2:25pm

SESSION DETAILS TBA

3:00pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.