ANA Digital & Social Members Only Conference @ Northgate Gonzalez Markets

This event is over.

Digital media has become a huge part of consumers' daily lives. But with so much information out there, how can you be sure your brand’s message is seen, relevant and timely?

Hear from leading client-side marketers as they present case studies and lessons learned in the digital marketing and social media space. Topics covered will include content marketing, data analytics and measurement, social media, digital marketing and much more!

This complimentary ANA members-only conference is crucial for any marketer seeking to navigate their brand through the ever-changing and transformative media landscape of digital and social. 


Agenda

TIME EVENT DETAILS LOCATION
Thursday, December 6, 2018
9:00am Breakfast

9:45am General Sessions Begins

9:50am

NORTHGATE GONZALEZ MARKETS DIGITAL TRANSFORMATION

Hear from Caro D’Antuono, Vice President, Marketing at Northgate Gonzalez Markets, a family-owned and operated Hispanic supermarket chain, as she shares how the brand is developing integrated and strategic advertising campaigns designed to differentiate them in the competitive Southern California market.

Caro D'Antuono
Vice President, Marketing Northgate Gonzalez Markets
10:35am

TECHSTYLE GOES DEEP ON SOCIAL MEDIA-LEVERAGING EARNED & PAID MEDIA ACROSS PLATFORMS TO DRIVE GROWTH

TechStyle is a portfolio of digital fashion brands, including Fabletics, JustFab, ShoeDazzle, SavageX Fenty, and FabKids. This portfolio of brands, they play across all social platforms. Laura Joukovski, TechStyle’s chief media officer, focused on global growth across the portfolio, will share some examples of how TechStyle brings brands to life digitally with content created both in-house and in partnership with influencers, using placements that span across paid and organic posts to drive full-funnel outcomes.

Laura "LJ" Joukovski
Chief Media Officer TechStyle Fashion Group
11:20am Networking Coffee Break

11:45am

HOW DOLE TRANSFORMED INTO A LATINO-FRIENDLY BRAND USING SMART SOCIAL MEDIA

In this session, Marina Filippelli and  Byron Beach from Orcí will demonstrate how Dole dramatically change its brand perception within the U.S. Latino market over the course of a targeted nine-month campaign—unleashing incredible, lasting results. By combining audience savvy with solid, research-backed data, Dole re-introduce itself to American Latinos to become a trusted brand within this key, growing demographic.

Byron Beach
Vice President, Social Digital Strategy Orcí
Marina Filippelli
Chief Operating Officer & Director of Client Services Orcí
12:30pm Luncheon

1:35pm

EXPERIENCE, DIGITAL TRANSFORMATION & BRAND DELIVERY: HOW THE DIGITIZATION OF BUSINESS IMPACTS BRAND

In the last ten years, we’ve experienced more technology transformation than in the last 40 combined.  This “Fourth Industrial Revolution” has created a new paradigm for marketers.  We’re no longer selling products by pushing messages to build brands.  We’re creating a democratized, deepening relationship-based engagement strategy, informed by data, to help audiences better understand brands through the experiences they deliver.  Integrated, swift, personalized and frictionless experiences – all digitally accessible and serviceable, are ultimately strengthening an organization’s relationship with its audiences and helping to build trust.  We’ve moved from a transactional delivery to one that is relational, this talk with will demonstrate the intersection of brand and experience and how to optimize both to transform the performance of business.

Samantha Paxson
Chief Marketing & Experience Officer CO-OP Financial Services
Dee McQuaide
Managing Partner, West Coast The Shipyard
2:20pm

HOW NISSAN LEVERAGES DIGITAL AND SOCIAL

Hear from Lanae Jackson, Multicultural Marketing Manager at Nissan to learn how Nissan is leaning in with digital and social to drive engagement and amplify their campaigns.

Lanae Jackson
Multicultural Marketing Manager Nissan
3:10pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.