Digital Innovation @ Rutgers Business School

In today’s dynamic environment, marketers must innovate – or get left behind. The continuing evolution of digital and technology has blurred the lines of customer experience and marked a shift in power from the marketer to the consumer. Today’s consumer demands and deserves, seamless experiences and engagement.  Whether through AI, AR, customer experience, social or digital marketing, technology can provide marketers with a means to innovate and deliver. Marketers on the leading edge of technology and innovation are uniquely positioned to win with this savvy crowd.

Hosted by ANA’s Educational Foundation (AEF) and Rutgers Business School, join us for a fun and informative day that will showcase marketers who have leveraged technology and innovation to drive business decisions, differentiate their brands, connect with consumers and deliver results. You’ll also enjoy time to network and learn from your marketing peers, professors and students at this complimentary event.

 

 Click on the following link for directions and parking information for RBS:  https://www.business.rutgers.edu/visit 

when

Start: Tuesday, December 3, 2019 at 8:00am

End: Tuesday, December 3, 2019 at 1:30pm

WHERE

Rutgers Business School
Bove Auditorium
1 Washington Park
Newark, NJ 07102

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, December 3, 2019
8:00am
- 9:00am
BREAKFAST

9:00am
- 9:10am
OPENING REMARKS

Yaw Mansah
Professor and Executive Vice Dean Rutgers Business School
9:10am
- 9:45am

EXCEEDING THE NEEDS OF THE NEW AUTOMOTIVE CONSUMER

The automotive landscape is experiencing a radical shift as consumer demands change, and traditional engines make way for electrified vehicles and new forms of mobility.  

Learn how Volvo has transformed the 92 year old company with emerging technology, augmented reality, social media, digital retailing, and disruptive ideas, while staying true to core brand values.

Rachel Curry
Director, Marketing Owned Channels Volvo Cars, USA
9:45am
- 10:20am

AI: WHY WE SHOULD EMBRACE THE MACHINES

AI or Artificial Intelligence is the future as it has the power to transform data at speed, scale and impact. This session will help you understand the principles behind AI and why the cognitive generation is here to stay and help us all succeed.

Carole Irgang
Partner IBM
10:20am
- 10:35am
NETWORKING COFFEE BREAK

10:35am
- 11:10am

TRANSFORMING DIGITAL TO FUEL CONVERSATION AND ACCELERATE BRAND GROWTH

In this session, you’ll hear about how Oreo is continuing to transform its approach to digital marketing to stay ahead of its competition and maintain its stature as one of the world’s most beloved brands. Learn about how a new in-house social content model is fueling higher ROI on digital investment and how the 100-year old brand continues to innovate, from voice to AI, to drive fan engagement.

Justin Parnell
Senior Director OREO Brand
11:10am
- 11:45am

MARKETING INNOVATION & AUTOMATION

New audiences like gen Z are becoming increasingly more difficult to reach and their needs are significantly different from existing consumers. Learn how Samsung is leveraging technology and emerging platforms to build its brand and drive increased sales. Gain insight into new storytelling opportunities that have increased relevance via personalization and decreased cost.

Lyle Underkoffler
Vice President, Digital Marketing Samsung Electronics America
11:45am
- 11:55am

MARKETING MARKETING

Gordon McLean
President and CEO AEF
11:55am
- 12:45pm
LUNCHEON

12:45pm
- 1:20pm

CREATIVITY BUILT ON 5G

A look at what is 5G, and how it will be a game changer for brands and creativity.

Brian Lightbody
Creative Strategist, Impact + Innovation: RYOT Studio Verizon Media
1:20pm
- 1:25pm
CLOSING REMARKS

Can (John) Uslay
Associate Professor and Vice Dean for Academic Programs and Innovations Rutgers Business School

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.