ANA Multicultural & Inclusive Marketing @ Coca-Cola Presented by Pandora (Members Only Conference)

As the fastest growing demographic, Multicultural and Inclusive segments have been identified as key drivers of business growth. How are brands connect with this growing consumer segment? Traditionally segmented by race/ethnicity and language, which are still important, marketers are also evolving their approach as identifies are becoming more fluid and shift and change. Culture, which is inclusive of race, ethnicity, identity, language and lifestyle is equally critical to creating authentic and meaningful impact with consumers.

Join us for a fun and informative day, hosted by The Coca-Cola Company and hear from brands deploying successful multicultural, inclusive and culturally-relevant campaigns...

when

Start: Wednesday, February 6, 2019 at 8:15am

End: Wednesday, February 6, 2019 at 2:00pm

WHERE

Coca-Cola
1 Coca-Cola Plaza
Atlanta, GA 30313

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Solutions Provider Gold $200 Marketing Solutions Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

JOHNNIE WALKER – HOW PROGRESS WITH PURPOSE REIGNITED THE BRAND

Johnnie Walker is the number one Scotch whisky in the world. The brand’s famous “Keep Walking” campaign – designed to inspire personal progress – ushered in over a decade of growth and helped Johnnie Walker become the most valuable spirits brand in the world. But in recent years Johnnie Walker’s growth had slowed.  To refresh the brand’s foundations, we sharpened our insight by applying a new lens – ’progress with purpose’ and developed the ‘Keep Walking America’ platform in the United States. We launched on Election Night in 2016 focused on celebrating the beautiful diversity, purpose, and character that defines progress in the United States (even in difficult, divisive times). This included new audience definition to recruit new whiskey drinkers into the portfolio, specifically leveraging a connection to the Hispanic audience in the United States.  The brand reignited volume sales, saw transformative growth in both Value & Volume Share, drove incredible shifts in brand equity and powerfully staked its place in culture.

Sophie Kelly
Sr. Vice President of North American Whiskeys Portfolio
Diageo

Franke Rodriguez
CEO 
Anomaly

Confirmed Speakers:

Edwin Gotay
Director, Multicultural Marketing
NASCAR 
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Kurt Hunzeker
Vice President, Marketing Strategy & Research 
Minor League Baseball
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Nidia Serrano
Director of Multicultural Marketing
Pandora Media, Inc.
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And more to come!


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.