Trends 2022 presented by Accenture Interactive

This event is over.

This is our annual beginning-of-the-year event to highlight the trends most relevant to the ANA marketing community. Presented by Accenture Interactive, hear from top brands, marketing thought leaders, and industry experts exploring the emerging trends and technologies that will drive your business in 2022. Sessions will offer a window into the future on key themes, consumer behavior, the role of technology, and more. 


Agenda

TIME EVENT DETAILS LOCATION
Thursday, February 3, 2022
11:00am
- 11:06am

WELCOME REMARKS

Bill Duggan
Group Executive Vice President ANA
Leah Marshall
Director, Influencer Marketing ANA
11:06am
- 11:40am

PERSPECTIVE FROM THE CHIEF FUTURIST AT THE FORD MOTOR COMPANY

As the Chief Futurist at the Ford Motor Company, Sheryl Connelly and her team lead discussions on long-term thinking, planning and strategy. Her responsibilities include identifying global trends, exploring potential implications and cascading the futuring insights to organizations throughout the company, including design, product development and corporate strategy. Sheryl will discuss insights from the recently released 10th anniversary of their annual trend report, with takes a long-term view of the future.

Sheryl Connelly
Chief Futurist Ford Motor Company
View Event Recap and Related Materials
11:40am
- 12:21pm

FJORD TRENDS 2022 – TRENDS SHAPING THE FUTURE

Fjord Trends 2022, Accenture Interactive’s 15th edition of trends with a human lens, is an annual set of predictions of what is expected to impact business and society in the year ahead. An exploration of opportunities, we examine the changes thrust upon us, the innovations that have emerged, and reflect on how to move forward. A new set of challenges arose for businesses in 2021, all while they are fighting for survival in a reborn economy. Their resilience and agility were put to the ultimate test. Winners being those who transitioned from crisis to championship.

Martha Cotton
Global Co-Lead Fjord, part of Accenture Interactive
Mark Curtis
Head of Innovation and Thought Leadership Accenture Interactive
View Video and Trend Report
12:21pm
- 12:56pm

MEDIA AND ADVERTISING IN 2022

Forrester Research expects new waves of innovation and experimentation across advertising experiences and media revenue models. Attend this session for five predictions about media and advertising in 2022 – including those in retail media, AI-powered audience solution, shoppable ads and more.

Joanna O’Connell
VP, Principal Analyst Forrester
View More Information
12:56pm
- 1:32pm

WHAT’S IMPORTANT FROM CES

CES is the most influential tech event in the world. It is now a vital forum for the advertising, entertainment, and content communities and is a meeting place for the world’s leading brands, agencies, media platforms, and content creators. If you missed attending CES this year – or even if you were there – this session will sum up what’s most important for marketers.

Dave Morgan (@davemorgannyc)
CEO & Founder Simulmedia
View Event Recap and Related Materials
1:32pm
- 2:15pm

TRENDS IN MEDIA, INFLUENCER AND CONTENT CREATION

We’ll close the event with a fast-paced overview of top trends in three key areas – media, influencer marketing, and content creation.

On Media: Shenan Reed (@Shenan)
Senior Vice President, Head of Media L'Oréal
On Content Creation: Jillian Gibbs (@jgsmiles)
Founder & Global CEO Advertising Production Resources (APR)
On Influencer Marketing: Bryan Waddell
Head of Creators, Gaming and Esports Nestlé USA
View Video and Presentations

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.