Audio Summit: Activating Audio to Drive Brand and Business Growth presented by Audacy

Is there an audio hole in your marketing plan? Are you leveraging audio to its full potential?

According to a 2021 study from WARC, consumers in the United States spend 31% of their total daily time with media listening to audio. The audio universe has exploded in recent years as online streaming services, online and satellite radio, podcasting, smart speakers, and AM/FM radio’s resiliency and ubiquity present more ways for consumers to connect more deeply with content they want, voices they trust, and brands they desire.

And audio works! In 2021 a study conducted by Nielsen Research for P&G, the largest audio advertiser in the US, found that across 15 brands adding audio to the mix increased monthly reach on average by +36%. Separately, dozens of sales lift studies across 14 different product categories also conducted by Nielsen reveal that audio delivers a $5.06 ROAS for CPG brands and a $14.74 ROAS for retail advertisers. Bottom line – in the marketing mix audio reaches and motivates new and under-delivered consumers at a lower CPM than TV, Video and Digital delivering more consumers, lower costs, and better results.

Whether you are new to the audio category or looking for innovative ways to drive better results, join us in this virtual half-day conference presented by Audacy. You’ll learn how successful advertisers are partnering with platforms across the audio landscape to create new and effective ways to drive brand resonance and business growth.

when

Start: Tuesday, October 11, 2022 at 11:00am

End: Tuesday, October 11, 2022 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Tuesday, October 11, 2022
11:00am
- 11:05am

OPENING REMARKS

Mark Stewart
SVP, Media ANA
11:05am
- 11:15am

AUDIO NOW: WHAT YOU NEED TO HEAR

As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. Paul Suchman, CMO of multi-platform audio powerhouse Audacy, kicks off the inaugural ANA Audio Summit and shares why America's most trusted medium is scorching hot.

Paul Suchman
CMO Audacy
11:15am
- 11:50am

PODCASTS & BEYOND - THE MULTIDIMENSIONAL INFLUENCE OF AUDIO

Podcasts live at the intersection of culture and celebrity with hosts’ entertaining and influencing a captive audience of passionate fans with long-form storytelling format.  The followers of these influencer-hosts can’t get enough and want to extend their engagement well beyond the show.

Conan O’Brien’s Needs a Friend podcast in partnership with Chevrolet did just that by integrating new live formats, bonus content, social & video experiences, and more and the results of these integrations were incredible.   

As Americans tune-in and turn-up AUDIO, the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns.    

Juliette Ferrara
Head of Industry, Automotive SXM Media
Joe Van Marcke
Media Manager | Media, Partnerships & Divisional Brand Strategy Chevrolet
Ally Lake
Associate Director of Media and Strategy Carat USA
11:50am
- 12:25pm

IHEARTRESULTS: HOW TO WIN WITH CREATIVE FOR ALL AUDIO

With a third of consumer media time spent listening, audio is no longer an option for marketers to integrate into their plans. But today’s audio has more listening platforms and moments than ever before. From broadcast to podcast to even interactive voice assistants or sonic branding, join the creative leaders of iHeartMedia as they discuss how to craft audio for today’s modern listeners.

Gayle Troberman
Chief Marketing Officer iHeartMedia
Rahul Sabnis
Chief Creative Officer iHeartMedia
12:25pm
- 1:00pm

YES, YOUR AUDIO CAMPAIGN CAN BE MEASURED!

Brand lift, sales effect and search/site attribution of your AM/FM radio, podcast and audio streaming investments can now all be quantified. In this session you will learn and see in action which measurement solutions are being most used by leading audio marketers to track, deliver and quantify brand results.  

Pierre Bouvard
Chief Insights Officer Audio Active Group CUMULUS MEDIA and Westwood One
Dean Lamb
Head of Media CDW
1:00pm
- 1:35pm

INFLUENCER MARKETING THAT DRIVES TRUST, ENGAGEMENT & RESULTS

Influencer marketing campaigns that do not include radio influencers are missing a significant loyal fan base and followers. Radio personalities drive conversation, and engagement and keep consumers listening. They are the original social influencers who influence opinions and purchasing decisions among their audiences. Marketers will hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands. 

Big Tigger
TV and Radio Celebrity, DJ, Rapper, Emmy Award Winner Host of Audacy's "The Big Tigger Show"
Angela Yee
Radio Hall of Fame Inductee and Nationally Syndicated Host Host of iHeartMedia's "The Breakfast Club" and "Way Up with Angela"
Tammy Greenberg
Senior Vice President, Business Development Radio Advertising Bureau
1:35pm
- 1:40pm

CLOSING REMARKS

Mark Stewart
SVP, Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.