Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
In this webinar presented by branding expert, neuromarketing pioneer and author of the book Unconscious Branding; Douglas Van Praet sheds light on his unique approach to marketing that has led to wildly successful efforts such as Volkswagen's beloved: "The Force" ("mini-‐Darth Vader") Super Bowl commercial. You will also hear Van Praet's seven step process to change behavior by illustrating real life examples from effective campaigns.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, May 15, 2013 at 1:00pm|
|Ends:||Wednesday, May 15, 2013 at 2:00pm|
Douglas Van Praet
Executive Vice President
Author of Unconscious Branding