Marketing Maestros

The Evolution of Political Advertising

Posted: Nov 6, 2018 10:00am ET BY Dan Sinagoga

In today's fragmented video landscape, following the data with audience-focused, cable TV campaigns will drive results for political advertisers.

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The Rise of the Modern Gamer: Today’s Trendsetter

Posted: Nov 5, 2018 10:00am ET BY Amelia Rance

Today’s avid gamers are entering new life stages, becoming parents and homeowners with high incomes and high aspirations. Here’s a look at what brands need to know to connect with this audience.

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Big Brands Still Matter

Posted: Nov 1, 2018 12:00am ET BY Crystal Albanese

Mars Petcare’s Melodie Bolin shares her secret to success, marketing with a mix of new and traditional tools, and staying connected to consumers.

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Top Takeaways from ANA Masters’ Second Stage

Posted: Nov 1, 2018 12:00am ET BY Bill Duggan

ANA’s Bill Duggan shares topline takeaways from eight speakers at the 2018 ANA Masters of Marketing Conference.

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It Takes a Village to Drive Growth and Change

Posted: Oct 31, 2018 2:00pm ET BY Ilana Kearns

Ilana Kearns provides a recap of the 2018 ANA Masters of Marketing Conference, sharing the themes discussed and examples of brands taking a value-driven approach to their business.

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Top 10 News Items Relevant to Multicultural Marketing and Diversity

Posted: Oct 30, 2018 1:00pm ET BY Bill Duggan

From pushback to a census question to a Pulitzer Prize-winning rapper, here are some of the top news items from the past year relevant to multicultural marketing and diversity.

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Marketing's Rising Stars Shine

Posted: Oct 26, 2018 3:00pm ET BY Urey Onuoha

As the advertising industry looks to solve its talent crisis, these four young marketers are standing out.

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Are You Underpaid? Survey Finds 46 Percent of Workers Feel Shortchanged

Posted: Oct 25, 2018 1:00pm ET BY Diane Domeyer

A recent Robert Half survey revealed how satisfied U.S. workers are with their compensation.

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Quantum Physics, Subatomic Particles, Einstein, and Your Marketing Plan

Posted: Oct 24, 2018 1:00pm ET BY Antonella Bonanni

Cognizant’s Antonella Bonanni explores the idea of “entangled marketing” in building long-term connections with consumers.

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A Conversation with eMarketer's Geoff Ramsey

Posted: Oct 23, 2018 10:00am ET BY Bill Duggan

In this Q&A, ANA's Bill Duggan talks to eMarketer's Geoff Ramsey about the state of digital marketing, including the role of creative, the crisis of trust, and new tools and platforms to watch.

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