Marketing Maestros

The Evolution of Political Advertising

Posted: Nov 6, 2018 10:00am ET BY Dan Sinagoga

In today's fragmented video landscape, following the data with audience-focused, cable TV campaigns will drive results for political advertisers.


The Rise of the Modern Gamer: Today’s Trendsetter

Posted: Nov 5, 2018 10:00am ET BY Amelia Rance

Today’s avid gamers are entering new life stages, becoming parents and homeowners with high incomes and high aspirations. Here’s a look at what brands need to know to connect with this audience.


Big Brands Still Matter

Posted: Nov 1, 2018 12:00am ET BY Crystal Albanese

Mars Petcare’s Melodie Bolin shares her secret to success, marketing with a mix of new and traditional tools, and staying connected to consumers.


Top Takeaways from ANA Masters’ Second Stage

Posted: Nov 1, 2018 12:00am ET BY Bill Duggan

ANA’s Bill Duggan shares topline takeaways from eight speakers at the 2018 ANA Masters of Marketing Conference.


It Takes a Village to Drive Growth and Change

Posted: Oct 31, 2018 2:00pm ET BY Ilana Kearns

Ilana Kearns provides a recap of the 2018 ANA Masters of Marketing Conference, sharing the themes discussed and examples of brands taking a value-driven approach to their business.


Top 10 News Items Relevant to Multicultural Marketing and Diversity

Posted: Oct 30, 2018 1:00pm ET BY Bill Duggan

From pushback to a census question to a Pulitzer Prize-winning rapper, here are some of the top news items from the past year relevant to multicultural marketing and diversity.


Marketing's Rising Stars Shine

Posted: Oct 26, 2018 3:00pm ET BY Urey Onuoha

As the advertising industry looks to solve its talent crisis, these four young marketers are standing out.


Are You Underpaid? Survey Finds 46 Percent of Workers Feel Shortchanged

Posted: Oct 25, 2018 1:00pm ET BY Diane Domeyer

A recent Robert Half survey revealed how satisfied U.S. workers are with their compensation.


Quantum Physics, Subatomic Particles, Einstein, and Your Marketing Plan

Posted: Oct 24, 2018 1:00pm ET BY Antonella Bonanni

Cognizant’s Antonella Bonanni explores the idea of “entangled marketing” in building long-term connections with consumers.


A Conversation with eMarketer's Geoff Ramsey

Posted: Oct 23, 2018 10:00am ET BY Bill Duggan

In this Q&A, ANA's Bill Duggan talks to eMarketer's Geoff Ramsey about the state of digital marketing, including the role of creative, the crisis of trust, and new tools and platforms to watch.