Marketing Maestros

You Don't Need a Weatherman

Posted: Sep 11, 2014 11:00am ET BY Andrew Eitelbach, senior manager of marketing and communications

Consumer dependence on multiple devices is creating a key opportunity for marketers who can effectively harness a cross-screen marketing strategy. The latest issue of ANA Magazine Spotlight looks at what cross-screen is, who is doing it, how to incorporate it into your marketing mix, and more.

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People with Disabilities – The Last Hidden Demographic

Posted: Sep 4, 2014 10:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan speaks to the recognition of people with disabilities in the ANA Multicultural Excellence Awards and Multicultural & Diversity Conference.

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Hispanic Agencies Leading Total Market Work

Posted: Aug 29, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan looks at the role Hispanic agencies, and the Association of Hispanic Advertising Agencies in particular, in understanding Total Market.

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Ice Bucket Challenge – Insights for Marketers

Posted: Aug 25, 2014 11:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares lessons marketers can learn from the success of the #IceBucketChallenge campaign to raise awareness for ALS.

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Recap: Integrated Marketing Members-Only Conference

Posted: Aug 21, 2014 1:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman provides a recap of the ANA's latest Integrated Marketing Members-Only Conference, held at the Heinz Field in Pittsburgh.

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Programmatic Media Buying, Lifting the Veil

Posted: Aug 14, 2014 11:00am ET BY Andrew Eitelbach, senior manager of marketing and communications

Programmatic Media Buying is still not well understood by marketers. The latest issue of ANA Magazine Spotlight aims to shine a light on the subject and clear up some of the confusion.

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Multicultural Marketing Is More Important than Ever

Posted: Aug 6, 2014 11:00am ET BY Andrew Eitelbach, senior manager of marketing and communications

A new training seminar form the ANA School of Marketing that focuses on how to effectively reach multicultural audiences.

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Advertising Transparency – Let the Buyer Beware

Posted: Jul 30, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights on agency trading desk transparency, which is one of marketers’ biggest concerns about media buying.

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75 Percent of Office Workers Do This

Posted: Jul 29, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman explains the benefit of participating in an ANA webinar and shares some insights from previous webinars.

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Industry Study of Advertising Bot Fraud Announced!

Posted: Jul 14, 2014 10:51am ET BY Bill Duggan, Group EVP, ANA

ANA and online fraud detection firm White Ops have announced a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry and provide actionable data and insights which marketers can use to reduce bot fraud in their future campaigns.

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