Marketing Maestros

B2B Communications that Drive Reputation and Revenue

Posted: Dec 5, 2019 12:00am ET BY Dan Lochmann

By combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.

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Personalization: The ANA 2019 Marketing Word of the Year

Posted: Dec 4, 2019 12:00am ET BY Bill Duggan

“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.

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Transforming a Legendary Brand with General Mills’ Brad Hiranaga

Posted: Dec 3, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.

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Beyond Profit Podcast: A Discussion with Author Joe Jaffe

Posted: Nov 27, 2019 12:00am ET

Is the corporation as we know it going the way of the Dodo bird? It’s quite possible, given the shortening lifespan of corporations, the inability of many Fortune 500 companies to grow revenues, and the cry for brands to have a higher purpose than profits. In the latest episode of the Beyond Profit podcast, Joe Jaffe, author of Built to Suck, explains why companies are doomed to fail unless they ...

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Don’t Forget the Boomers, or You Will Leave Money on the Table

Posted: Nov 21, 2019 12:00am ET

America’s older population is growing as the baby boomer generation moves into their older years. Marketers should be smart about reaching them, or they’ll leave money on the table.

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Privacy for America’s Letter to Congress

Posted: Nov 21, 2019 12:00am ET

ANA-supported Privacy for America, which works with Congress to support the enactment of comprehensive federal consumer data privacy and security legislation, sent the following letter today to leaders of the House and Senate regarding the California Consumer Privacy Act (CCPA). The letter was signed by CEOs at the ANA, IAB, 4A’s, AAF, the Network Advertising Initiative, and the Insights Associa ...

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Insight Into General Mills’ “Cheerios Moments of Good” Campaign

Posted: Nov 20, 2019 12:00am ET BY Denise McDevitt

General Mills and its lead agency, Geometry, took home a REGGIE Award earlier this year for their Cheerios “Moments of Good” campaign. The ANA’s Denise McDevitt spoke with Chantal Smith, creative director at Geometry, about the campaign.

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The Power of Animation to Drive User Engagement

Posted: Nov 19, 2019 12:00am ET BY RS Raghavan

How can brands stand out from the noise and drive user engagement? Here’s why leveraging animations, video, and mascots can boost user engagement and drive brand awareness.

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Statement from Privacy for America Advisor Stu Ingis

Posted: Nov 18, 2019 12:00am ET BY Stu Ingis

A statement from Privacy for America Advisor Stu Ingis on the recent news that Google is gathering health data.

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Data-Driven Decisions and AI-Fueled Storytelling: a Q&A with Manos Spanos

Posted: Nov 14, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA’s Marni Gordon sat down with Manos Spanos, SVP and CMO of brand marketing yogurt BU — USA at Danone North America, to hear his thoughts on data-driven decisions and leveraging AI for storytelling.

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