Marketing Maestros

Brand Purpose Podcast: How Purpose Spurs Millennials, with Jeff Fromm

Posted: Feb 20, 2019 12:00am ET

In the second episode of the ANA Brand Purpose podcast, author Jeff Fromm joins ANA's Ken Beaulieu to chat about how purpose spurs millennials to engage with brands.

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Inside Panera’s “Food as it Should Be” Campaign

Posted: Feb 15, 2019 12:00am ET BY Emma Phipps

In an exclusive Q&A, Chris Hollander of Panera Bread provides a look at the messaging that drives the brand.

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From the Agency Perspective: Direct-to-Consumer: A Revolutionary New Concept?

Posted: Feb 14, 2019 12:00am ET BY Marsha Appel

Direct-to-consumer and subscription-based brands are changing the marketing game. How can agencies better meet their needs?

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Advertising Delivery Models Are Evolving: How Will the Holding Companies Respond?

Posted: Feb 13, 2019 12:00am ET BY Cliff Campeau

Agency holding companies are facing new challenges in the marketplace. How can they adapt to evolving delivery models?

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5 Brands Successfully Marketing to Parents

Posted: Feb 12, 2019 12:00am ET BY Joanna Valente

Not every family looks the same. Here are five brands who've excelled at reaching different kinds of families.

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Three Words to Eliminate from the Procurement Vocabulary

Posted: Feb 7, 2019 12:00am ET BY Bill Duggan

Some commonly-used terms in marketing procurement just don’t fit right. Here are the words we need to ditch in 2019.

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How Brands Can Rise to Meet Customer Expectation

Posted: Feb 6, 2019 12:00am ET BY Emma Phipps

Steve King, CEO at Publicis Media, shares his insight into the latest tech innovations, the evolving agency model, and driving consumer engagement.

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AI-Driven Search: Building Better Experiences and a Need for Blockchain

Posted: Feb 5, 2019 12:00am ET BY Nicole Sprenger

As AI technology advances, marketers are trying to harness its power to grow their businesses. Here's how AI can improve search and customer experience.

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A Playbook for a Better Agency/Client Relationship in 2019

Posted: Feb 1, 2019 12:00am ET BY Bruno Gralpois, ANA Faculty

With strategic vision, brands can ensure they have the right agency partner by their side. Here are some tips for building strong agency relationships in 2019.

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How to Obtain Strong Metrics for IT Software Success Stories

Posted: Jan 31, 2019 12:00am ET BY Dave Schafer

Measuring the financial benefits of your IT software solutions can be challenging. Dave Schafer details his step-by-step plan for gathering the data you need to tell your IT success story.

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