ANA Content Marketing @ Hallmark Cards, Inc. (Members Only Conference)

Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains, and is relevant to core audiences while delivering on brand metrics.

Join us for a fun and informative day, hosted by Hallmark Cards, Inc. and hear success stories in content marketing, branded experiences, and digital marketing. This complimentary members-only conference will showcase leading client-side marketers representing a diverse array of industries discussing their strategies behind the development of custom content and branded experiences, the execution of production through different media channels and the measurement of key objectives.

when

Start: Tuesday, January 29, 2019 at 8:15am

End: Tuesday, January 29, 2019 at 3:00pm

WHERE

Hallmark Cards Inc.
2600 Gillham Road
Kansas City, MO 64108

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Solutions Provider Gold $200 Marketing Solutions Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

HALLMARK LEVERAGES DATA AND THE HEART TO PERSONALIZE THEIR MARKETING EFFORTS

Learn how Hallmark leverages data - and also the heart - through their personalized marketing work. Lindsey Roy, Hallmark Greetings Chief Marketing Officer, will share a case study on their 2018 successful launch of “Just Because” along with other key initiatives. 

Lindsey Roy
CMO
Hallmark
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WINNING WITH MODERN CONSUMERS IN AN ERA OF SNACKABLE CONTENT

In this presentation, Jeff Fromm, President FUTURECAST will look at the role of content in creating Brand Love®.  He will share insights in what drives brand preference and the role of just-in-time content with just-in-time buyers, highlighting case studies to illustrate the new frameworks brands are using to compete in an era of StoryLiving ™.

Jeff Fromm
President
FUTURECAST
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KAISER PERMANENTE:  BRINGING A CONTENT STRATEGY TO LIFE

Stories have always been our most powerful communications vehicle. And they can be used as an effective device to frame and articulate any strategy—marketing, content, sales, business, personal. Kaiser Permanente of the Mid-Atlantic States’ Creative Director, Franklin Parrish, will walk you through the story elements necessary to communicate strategy and uncover a surprising way that story structure formula can help you successfully bring your content strategy to life.

Franklin Parrish
Senior Director, Creative and Editorial Services
Kaiser Permanente
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JOHN DEERE AND THE FURROW: ORIGINAL CONTENT MARKETING 

In 1895, Charles Deere launched The Furrow magazine, and in the process created what's widely acknowledged as the first example of "content marketing." Join current editor David Jones for a look at the storied history of John Deere and The Furrow, and insights into how The Furrow has maintained its place...and relevance...as the world's most widely-circulated agricultural publication. 

David G. Jones
Publications Manager
Editor, THE FURROW and HOMESTEAD
John Deere Ag & Turf Division
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Kim Yates
Vice President, Marketing
VF Corporation (Lee Jeans)
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Sisi Zhang
Senior Director, Data Science and Analytics
Publicis Sapient
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Amy Hu
Vice President - Interactive Marketing and Online Experience
H&R Block
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Steve Cox
Senior Vice President, Marketing and Communications
St. Jude Children's Research Hospital, Inc. ALSAC


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.