ANA Content Marketing Day @ Bloomberg (Members Only Conference)

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Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains, and is relevant to core audiences while delivering on brand metrics.

Join us for a fun and informative day, hosted by Bloomberg, to hear success stories in content marketing, branded experiences, and digital marketing. This members-only conference will showcase a diverse array of industries discussing their strategies behind the development of custom content and branded experiences, the execution of production through different media channels and the measurement of key objectives.


Thursday, November 15, 2018
- 9:00am

- 9:10am


Michael Eisenreich
Global Head of Brand Strategy, Digital, Creative & Content Marketing Bloomberg
- 9:55am

Bloomberg Leads With Their Values

In 2018 Bloomberg was named one of NewsCred’s Top 50 Best Content Marketing Brands. By leading with their values, Bloomberg's Diversity & Inclusion Blog shares thought leadership and research on the topic. Hear how Bloomberg creates unique content that both represents their own values and helps other brands benchmark, learn and grow.

Moderator: Andrew Bimson
Global Marketing Operations Bloomberg
Panelists:Michelle Ceran
Ramona Roopnarine
Global Team Lead, Diversity & Inclusion Marketing Bloomberg
Meghan Waters
Global Head of Content Marketing Bloomberg
Shafqat Islam
Cofounder & CEO NewsCred
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- 10:40am

American Express: Measuring Content Through the Marketing Funnel

Marketers agree that it is increasingly important to engage and connect with customers through the marketing funnel – from the initial brand message, to category consideration and performance marketing. And content marketing is a great way for brands to accomplish this. But how do we measure this new approach? Learn about channel attribution and how content through mid-funnel can help your brand connect the overall customer experience. 

Tatyana Zlotsky
Vice President American Express Travel Related Services Company, Inc.
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- 11:05am
Networking Coffee Break

- 11:50am

Marketing the Experience of Connected Content at Peloton Cycle

Peloton did not become one of the fastest growing companies in New York, let alone gain unicorn valuation, without a product that delivers an unparalleled experience. At the core of the Peloton experience: the content. Hear how marketing Peloton’s live and on-demand content is at the center of their marketing and explosive brand growth.

Ryan Dillon-Curran
Director, Brand Marketing Peloton Cycle
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- 12:35pm

Kaiser Permanente: Bringing a Content Strategy to Life

Stories have always been our most powerful communications vehicle. And they can be used as an effective device to frame and articulate any strategy—marketing, content, sales, business, and personal. Learn how the characters, the conflict, and the plot are all necessary to successfully bring your content strategy to life.

Franklin Parrish
Senior Director, Creative and Editorial Services Kaiser Permanente
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- 1:20pm

- 2:05pm

Habitat for Humanity: Storytelling That Brings a Mission to Life

Habitat for Humanity is creates content that both promotes the organization’s overall mission while at the same time creating shared value for their community partners. Hear how they leverage their storytelling capabilities to promote their overall mission and principles, promote their work and bring stable housing to communities across the country.

Shala Carlson
Senior Director, Storytelling Habitat for Humanity
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- 2:50pm

TBS: Launching Final Space

In 2018 TBS was launching their new animated comedy, Final Space. In order to build awareness and interest in the show, TBS needed a new approach. Utilizing data to inform their decisions they knew reaching millennial audiences in social could be tricky. They needed an experience. They landed on creating a world in Facebook, which would resonate with gamers and non-sports fans – both of which were target audiences for the show. Hear how TBS and GLOW were able to create a Facebook live event generating buzz, interest and most importantly – creating the best performing live event for TBS ever.

Amanda Vance
Social Strategist TBS
Sean Lynam
Director of Marketing GLOW
Rob Lester
Associate Creative Director GLOW
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- 3:00pm
Conference Adjournment

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.