Embedding Purpose into Organizational Culture @ Barkley

For an authentic and well-aligned purpose to take root and drive sustained brand growth, it must permeate the entire business operation and galvanize employees. “Every function of the company that touches the brand needs to understand the purpose,” Kimberly-Clark CMO Giuseppina Buonfantino asserts. “Authenticity always has to be there. If you don’t live it, people aren’t motivated to work on it.” However, creating an internal culture with purpose at its core is not an easy proposition, especially at large, complex organizations. At this exclusive members-only conference, presented by the ANA Center for Brand Purpose, learn how to ensure everyone within the business understands, buys into, and executes against a common purpose. This one-day event is critical for any leader seeking to embed purpose into the fabric of a business.


Start: Tuesday, September 15, 2020 at 8:00am

End: Tuesday, September 15, 2020 at 3:00pm


1740 Main Street
Kansas City, MO 64108

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.