ANA Educational Foundation: Digital Innovation @ Fordham University

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Innovation and transformation are crucial to any company’s long-term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts.  This is true for global marketers and start-ups alike!


Agenda

TIME EVENT DETAILS LOCATION
Thursday, February 7, 2019
8:00am Breakfast

8:45am Opening Remarks

General Sessions

9:00am

Achieving Digital Excellence Through Marketing Transformation

How agile methods, client centricity and data driven practices can transform even top of funnel activities to ensure end to end digital excellence.

Ann G. Rubin
Vice President, Corporate Marketing IBM
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9:45am

Transform or Be Transformed

The Transforming Modern Marketing Landscape and the Skills needed to succeed as a Marketer.

Denis Sison
Head of Marketing Excellence and Global Marketing Services Operations Johnson & Johnson
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10:30am Networking Coffee Break

10:55am

Future of Retail and Restaurant Marketing

The fight between brick and mortar versus the internet continues in 2019. We will be talking about how restaurants and retailers can innovate and look to emerging tech to compete against 3rd party delivery system, amazon and other marketplace.

Nabeel Alamgir
Chief Marketing Officer Bareburger
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11:40am

When Brand, Data and Technology Combine to Create Value while Contributing to Society

Whether you’re an established organization or a digitally native startup, there is always conflict between driving brand growth, market share, profitability while also doing good for society. We will be talking about leveraging a top-down approach to use data and an investment-driven mentality to bring together disparate cultures within multiple silos to create proper customer value, company value and societal value.

Ryan Bonifacino
Investor, Advisor and CMO, Direct to Consumer Serta Simmons Bedding
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12:25pm Luncheon

1:10pm

Putting the Dent in Dental

How hello is reinventing the $40B global oral care category with naturally friendly products and human engagement.

Craig Dubitsky
Friendly Founder Hello Products
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1:55pm

Branded Entertainment, Or Just Entertainment? What’s the Difference?

In an ever-evolving consumer and media landscape where the average consumer scrolls the length of the Empire State building each week, brands, media companies and platforms have to think differently as they all compete in the Attention Economy.

Stinson Parks III
Global Content and Consumer Engagement PepsiCo
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2:40pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.