Marketing Innovation @ SAS Institute, Inc.

Innovation is essential to an organization’s long-term success. In an increasingly competitive marketplace, marketers must be willing to embrace change, push boundaries, and challenge the status quo to connect with consumers in new ways. Forward-thinking brands are reinventing their business models, redesigning the way stories are told, and leveraging technology to create seamless customer journeys.

Hosted by SAS – a company where innovation has always been part of the corporate culture – this members-only event will feature sessions from leading marketers who will share their stories in marketing innovation. Hear insightful case studies, learn best practices, and walk away with actionable takeaways to apply to your own businesses. You’ll also enjoy ample time to network with industry peers working to influence marketing decision making and drive business goals through innovation.

when

Start: Thursday, September 12, 2019 at 8:15am

End: Thursday, September 12, 2019 at 2:30pm

WHERE

SAS Corporate Headquarters
Executive Briefing Center-150 (Building C)
820 SAS Campus Drive
Cary, NC 27513

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Thursday, September 12, 2019
8:15am
- 9:00am
Breakfast

9:00am
- 9:10am
Opening Remarks

9:10am
- 9:55am

INNOVATION AT SAS

Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. In this session, global director, customer intelligence Wilson Raj will share examples of the work the company is doing in this space.

Wilson Raj
Global Director, Customer Intelligence SAS
Andrew Dixon
Vice President, Americas Marketing and Shared Services SAS
9:55am
- 10:40am

THE FABRIC OF OUR LIVES™: A NEW ERA OF BRAND ENGAGEMENT

Cotton Incorporated has been researching, promoting, and improving the demand and profitability of cotton for nearly five decades. With the diversification of media, plethora of brands, and increasing influence of online retailing - how does a brand break through to consumers? The marketplace today offers so many options that affinity for a brand and traditional advertising is not always enough to gain a competitive advantage. Brands and retailers must find ways to engage differently and come to the realization that consumers desire experiences, and that brands are simply part of that journey. In this session, learn how Cotton Incorporated is using a diversified portfolio to reach Millennials and Gen Z to change awareness and influence sales.

Kim Kitchings
Senior Vice President, Consumer Marketing Cotton Incorporated
10:40am
- 11:05am
Networking Coffee Break

11:05am
- 11:50am

CONNECTING TECHNOLOGY WITH CREATIVE

The tools to deliver your technical and creative ideas have never been more varied and powerful, and the ways in which they can come together could generate many millions of different 'looks'. Finding creative applications for technologies is both rewarding and challenging. In this session we'll cover lessons learned working in research and development, sharing the fruits of 'experiments' with others, in three different industries. No matter what client you serve, or what audience you're trying to reach, the applied principles remain the same.

Andy Hunt
Manager, Digital Innovation Lab The Hershey Company
11:50am
- 12:50pm
Luncheon

12:50pm
- 1:35pm

LENOVO:

Session Description coming soon!

Quinn O’Brien
Vice President, Global Marketing Lenovo
1:35pm
- 2:20pm

BRIGHTHOUSE FINANCIAL:

Session Description coming soon!

Liz Ferguson
Manager, Social Media Brighthouse Financial
2:30pm Conference Adjournment


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.