Podcast Clips
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Why Do Brands Continue to Patronize Seniors with Their Ads?
Podcast Clips February 6, 2023Michael Clinton, special adviser to the CEO of the Hearst Corporation, uses data to dispel the myth that the 50-plus crowd simply wants to be young again and explains why brands need to pivot their messaging to better connect with these individuals.
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Four Actions Brands and Individuals Can Take to Combat Online Hate
Podcast Clips January 31, 2023Anita McGorty, who leads Engage Responsibly, a nonprofit movement to drastically reduce online hate by 2025, shares concrete actions that both individuals and small- and mid-sized brands can take when they come across online hate on social media.
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Is "Sandboxing" the Future of B2B Marketing?
Podcast Clips January 9, 2023Jim Habig, VP of marketing at LinkedIn Marketing Solutions, discusses the “sandboxing” concept — a strategy wherein brands rely more heavily on their communities to generate content and propel marketing efforts — and how it can create a powerful two-way relationship that delivers positive business results.
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World Champion Surfer Explains How Riding Waves Has Taught Him About Purpose and Perseverance
Podcast Clips January 9, 2023Former world surfing champion and purpose-focused author Shaun Tomson discusses how the fundamental lessons he’s learned from surfing have taught him about perseverance and never losing sight of hope, which is critical to adhering to one’s purpose.
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How Brand Purpose Provides a Competitive Advantage During Inflationary Times
Podcast Clips December 22, 2022Data shows that consumers are more willing to pay a premium for a particular brand when that brand’s purpose aligns with their own beliefs, even during tough economic times.
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Gamers Say They Don’t Mind Ads as Long As They Don’t Suck
Podcast Clips December 12, 2022Devra Prywes, global head of marketing and insights at SuperAwesome, cites data that says young gamers actually don't mind when brands come into the gaming space, just as long as the brand is creating an experience that is additive to the game.
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How Mastercard Foundry Has Successfully Systematized Business Innovation
Podcast Clips December 9, 2022Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.
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Data Shows Why a Recession Is the Worst Time to Cut Your Marketing Budget
Podcast Clips December 8, 2022Bob Liodice, CEO at the ANA, joined the Champions of Growth podcast to discuss, among other things, why a recession is the absolute worst time for businesses and their decision makers to choose to cut marketing budgets, using a bevy of data to back up his claim.
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Preconceived Misconceptions: Why Marketers Have Been Slow to Hit Start on Gaming
Podcast Clips December 2, 2022Jonathan Stringfield, VP of global business research and marketing at Activision Blizzard, discusses some of the misconceptions marketers have about gaming that are causing them to drag their feet on the medium despite the massive engagement opportunity it offers to brands.
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How a Lack of Assumptions Has Been Critical to this CMO’s Success
Podcast Clips November 21, 2022Lynn Teo, who recently became CMO at Northwestern Mutual, explained how coming into her new role with a lack of assumptions was critical for getting up to speed on how to best market the business.
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Why Data Maintenance Is an Ongoing Endeavor for Marketers
Podcast Clips November 17, 2022Jason Rockman of DEFINITION 6 explains why data hygiene is an ongoing process, and one that must be prioritized by marketers if they want to avoid digging themselves into a hole.
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How Smart Technologies Created More Effective Messaging by Eliminating Sales and Marketing Teams
Podcast Clips November 15, 2022Jenna Pipchuk of Smart Technologies discusses how her brand has actually been able to create more coordinated and effective messaging strategies by eliminating its sales and marketing teams.
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Why Brand Purpose Can’t Work If It Ignores Social and Environmental Issues
Podcast Clips November 9, 2022Author and purpose expert Anne Bahr Thompson explains why economic and social issues are intrinsically linked and how brands must consider both in order to be good brand citizens and truly embody their purpose.
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Is the C-Suite Setting Up CMOs to Fail?
Podcast Clips October 26, 2022Northwestern’s Jonathan Copulsky discusses the scary unknowns that exist for CMOs and marketers and why the future success of CMOs will be rooted in their ability to become risk management experts and to educate the C-suite and third-party partners on why certain behaviors or actions are enormously damaging to the brand.
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Companies That Fail to Properly Brand Their Purpose Programs Are Losing Important Engagement
Podcast Clips October 24, 2022David Aaker, vice chair of the brand management consultant Prophecy, explains why companies that fail to properly brand their purpose programs are missing out on key business benefits and leaving a wealth of consumer engagement on the table.
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Why Empathetic Marketing Has Always Been Necessary
Podcast Clips October 19, 2022Known’s Ross Martin explains the reasons why, in the face of social justice movements, empathy has by necessity become a greater focal point for the marketing industry. However, it is his contention that empathy was always a necessary quality for someone to be a successful marketer.
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Why Hershey Sometimes Lets Its Procurement Team Play "Bad Cop" When Working with Agency Partners
Podcast Clips October 17, 2022The Hershey Company’s Sherry Ulsh explains why her brand deploys a “good cop/bad cop” approach, of sorts, to assist with agency relationship management, sometimes allowing the marketing procurement side to deliver bad news or a tough message to the agency.
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Brands in Existential Crisis: Why the Age of Shareholder Capitalism Has to End
Podcast Clips October 10, 2022Ty Montague, cofounder, chairman, and chief purpose officer at co:collective, explains how purpose-led companies must be solving the world’s problems, instead of creating them, and why the business world is facing an existential crisis that demands brands begin answering to more than just their shareholders.
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How NI Used Change Management to Sell Its Updated Brand Purpose Internally
Podcast Clips September 20, 2022Tabitha Upshaw, senior director of brand, reputation, and impact at NI, shared how she and her team successfully sold the organization’s updated brand purpose to the staff, ensuring everyone bought in and began to use the purpose as the lens through which they make every decision.
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These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs
Podcast Clips September 20, 2022What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.
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