2019 ANA Masters of Marketing Week

Join a who's who of CMOs and other industry movers and shakers who will share their remarkable stories of mastering brands and driving results in ways that didn't even seem possible a few years ago. As one past attendee noted, "This is unquestionably the biggest and best gathering of senior marketers in the country, and it's a great opportunity to confirm and learn about the latest trends and recent best practices." By any measure, ANA Masters of Marketing Week is the industry's premier annual event, attracting more than 3,000 attendees.

In addition to the general session stage, we are bringing back the Masters Second Stage, which is now bigger and better than last year's space. This enlightening forum is perfect for learning what's new, what's next, and what matters. At these thought-provoking sessions, you will hear from a range of best-in-class speakers, from companies including Chobani, MediaLink, Ford, and The Hershey Co.


 

"Today's most valuable brands have moved from comfort, peace, and belonging to experience. As marketers, this is something we cannot underestimate as we look to build brands that will win in today's economy."

 

- Alicia Tillman, CMO at SAP
Featured speaker at the 2019 ANA Masters of Marketing Week


You will walk away from each presentation feeling more informed and inspired about using traditional and digital marketing tools, evolving technologies, content, and data to reach target audiences and grow market share. In addition to the distinguished speakers, enjoy a wealth of networking opportunities, golf and tennis, evening entertainment, and much more.

Highlights from last year:


Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $3,995 for up to four members from the same company (attendees must register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $4,395 for up to four members from the same company (attendees must register after corporate package is purchased)
 

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Wednesday, October 2, 2019 at 3:00pm

End: Saturday, October 5, 2019 at 12:00pm

WHERE

The Rosen Shingle Creek
9939 Universal Blvd
Orlando, FL 32819

ANA Masters of Marketing discounted housing is now closed, however you are still able to make new reservations by clicking here. The Rosen Shingle Creek, Rosen Centre and Hilton Orlando now have full access to all reservations. Contact your hotel directly to modify or cancel an existing reservation. Please refer to your acknowledgment email for the cancellation policy for your hotel.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Conference Registration Client-Side Tier $1,999 Platinum Tier $1,999 Gold Tier $2,199 Silver Tier $2,495 Individual $2,995 Nonmember $2,995
Registrant Events
Golf Tournament Client-Side Tier $196 Platinum Tier $196 Gold Tier $196 Silver Tier $196 Individual $196 Nonmember $196

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $3,995 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $4,395 to purchase a corporate package for up to four members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, October 2, 2019
12:00pm
- 8:00pm
Registration Open

Gatlin 1 Reg.
12:00pm
- 4:30pm
Welcome Refreshments  

Gatlin Foyer
1:00pm
- 5:00pm
Tournaments (Sponsored by TripleLift)

Golf Tournament (In Partnership with LPGA)

Golf Course Clubhouse

Tennis Tournament (In Partnership with WTA)

The Tennis Tournament is currently at capacity, please email Meghan Salome at msalome@ana.net to be placed on the waitlist.

Tennis Courts
2:00pm
- 4:00pm

LPGA Golf Clinic with LPGA Teachers

The LPGA will be offering a free golf clinic for players of all skill levels who would like to participate but do not wish to play in the tournament. All conference attendees are welcome to attend. You do not need to bring or rent clubs to join us. Limit 25 participants.

The golf clinic is currently at capacity, please email David Buzby at dbuzby@ana.net to be placed on the waitlist.

Shingle Creek Golf Club Driving Range
3:00pm
- 3:50pm
Conference Kickoff Sessions (choice of 2 – seating is limited)

See specific sessions

Session 1 – IT'S ABOUT TIME

Connecting with the consumer has never been more challenging for modern brands. Consumers are faced with endless content options and choices in media and entertainment, which means that the new currency of engagement is our time and attention. In this session, you will hear original consumer research on the drivers and motivators for how people tune in to content and platforms, their sentiment on advertising, and how brands and marketers can tap into new consumption patterns – like binge watching – to make their message stand out. 

Jill Siegel
AVP, Business Intelligence Xandr
Gatlin B

Session 2 - PART 1 – NEW MARKETING REALITIES: THE INTERSECTION OF TECHNOLOGY AND CULTURE

The 2019 AEF Symposium will focus on an exciting inflection point in marketing and advertising – the intersection of technology and culture. Advertising has entered new frontiers in creativity and commercial consumption as new technology is enabling new means to communicate and connect with consumers. Augmented Reality, Virtual Reality, Artificial Intelligence, Data Driven 1:1 Messaging, and Machine Learning are extending new ways to deliver deeper brand engagements with audiences. We are past the point of tech being a novelty or the primary focus. Now tech is enabling seamless cultural participation.

Agencies and marketers are experimenting with new forms of communication, new levels of disruption, new strategic partners, and new media that go well beyond TV, radio, print, digital and social media. The Symposium will explore what’s new and what’s next to extend culture cues to brand transformation. Attendees will emerge from the session with new methods, ideas and best practices they can adopt and adapt to distinguish their brands in this new world of marketing.

Symposium Format
Note: there will be two separate sessions, the first hour will not be repeated.

Hour one – Intro and Keynote Address

Moderator: Paul Kurnit
Professor Pace University
Keynote Speaker: Neal Arthur
Managing Director Wieden + Kennedy
Gatlin A-3/A-4
4:00pm
- 4:50pm
Repeat of Kickoff Sessions (choice of 2 – seating is limited)

See specific sessions

Repeat Session 1 – IT'S ABOUT TIME

Connecting with the consumer has never been more challenging for modern brands. Consumers are faced with endless content options and choices in media and entertainment, which means that the new currency of engagement is our time and attention. In this session, you will hear original consumer research on the drivers and motivators for how people tune in to content and platforms, their sentiment on advertising, and how brands and marketers can tap into new consumption patterns – like binge watching – to make their message stand out. 

Jill Siegel
AVP, Business Intelligence Xandr
Gatlin B

Session 2 - Part 2 - NEW MARKETING REALITIES: THE INTERSECTION OF TECHNOLOGY AND CULTURE

The 2019 AEF Symposium will focus on an exciting inflection point in marketing and advertising – the intersection of technology and culture. Advertising has entered new frontiers in creativity and commercial consumption as new technology is enabling new means to communicate and connect with consumers. Augmented Reality, Virtual Reality, Artificial Intelligence, Data Driven 1:1 Messaging, and Machine Learning are extending new ways to deliver deeper brand engagements with audiences. We are past the point of tech being a novelty or the primary focus. Now tech is enabling seamless cultural participation.

Agencies and marketers are experimenting with new forms of communication, new levels of disruption, new strategic partners, and new media that go well beyond TV, radio, print, digital and social media. The Symposium will explore what’s new and what’s next to extend culture cues to brand transformation. Attendees will emerge from the session with new methods, ideas and best practices they can adopt and adapt to distinguish their brands in this new world of marketing.

Symposium Format
Note: there will be two separate sessions, the first hour will not be repeated.

Hour two – Panel Presentations and Discussion

Moderator: Paul Kurnit
Professor Pace University
Panelist: Husani Oakley
Executive Vice President, Director of Technology and Innovation Deutsch NY
Panelist: Neal Arthur
Managing Director Wieden + Kennedy
Panelist: Carole Irgang
Executive Partner IBM iX
Panelist: Kai D. Wright
Lecturer Columbia University
Panelist: Lee-Ann Finlay
Managing Director, North America Acceleration, A Wunderman Thompson Company
Gatlin A-3/A-4
6:00pm
- 7:00pm
Opening Welcome Reception  

Gatlin Terrace
7:30pm
- 10:00pm
Dinner  

Join A+E Networks for opening night dinner where you’ll be treated to a special performance by OneRepublic courtesy of Westwood One. This past spring, the Grammy nominated band released “Start Again ft. Logic,” a song featured on the soundtrack for the Netflix drama 13 Reasons and “Connection” which was part of FCA’s Summer of Jeep campaign. OneRepublic’s current single, “Rescue Me,” is climbing the pop charts now.

OneRepublic
Sebastian Ballroom
10:00pm
- 11:00pm
Post Reception  

Sebastian Foyer
Thursday, October 3, 2019
7:00am
- 8:00am
Breakfast  

From Interruption to Inspiration: Why Ads Stand Out When They Fit In

The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest's Jon Kaplan to learn how the most effective ads don’t interrupt—they inspire.  

Jon Kaplan
Global Head of Partnerships Pinterest
Sebastian Ballroom
8:00am
- 8:30am

OPENING REMARKS

Bob Liodice
CEO ANA
Gatlin C/D
8:30am
- 9:50am
General Sessions

Gatlin C/D
8:30am
- 9:05am

TARGET GETS TO THE BEST VERSION OF ITSELF

After a tough 2016, Target leaders recommitted to the iconic brand’s strengths. In this session, learn how a laser-like focus on consumers; investments in stores, technology, and private label brands; and fresh approaches to marketing have made Target one of retail’s big winners.

Rick Gomez
Executive Vice President and Chief Marketing and Digital Officer Target Corp.
Gatlin C/D
9:15am
- 9:50am

A PEEK BEHIND THE CURTAIN AT DISNEY

Across many touchpoints, Disney Parks, Experiences, and Products brings the magic of Disney into the daily lives of families and fans around the world. In this session, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences. Also, hear how key constituencies, cultural considerations, and marketing pillars inform the creative and commercial decisions made by Disney Parks, Experiences, and Products.

Jill Estorino
Executive Vice President, Global Marketing and Sales Disney Parks, Experiences and Products
Gatlin C/D
9:50am
- 10:20am
Networking Coffee Break (Sponsored by Disney Advertising Sales)

Gatlin Foyer
10:20am
- 12:15pm
General Sessions Continue

Gatlin C/D
10:20am
- 10:55am

THE REAWAKENING OF CHIPOTLE

Since its founding in 1993, Chipotle had essentially created the “fast casual” restaurant category by serving responsibly sourced, classically cooked, real food without artificial flavors, colors, or preservatives. However, around 2015, the brand began to lose its relevance and allowed others to usurp its leadership position in fast casual. In 2018, Chipotle set out to be more visible, more distinctive, and more culturally relevant. In this session, learn how Chipotle’s new marketing team is driving its new mission: to reinvigorate sales, celebrate what is special about Chipotle, be more innovative, and elevate the company into a purpose-driven lifestyle brand.

Chris Brandt
CMO Chipotle
Gatlin C/D
10:55am
- 11:30am

TRANSFORMING EXPERIENCES TO TRANSFORM CUSTOMER RELATIONSHIPS

In today’s highly-competitive market, the experiences brands create are a major competitive differentiator. By creating more intelligent and unique touchpoints, brands can drive more meaningful connections with customers. This subsequently increases customer loyalty and turns them into customers for life. As the Global CMO of SAP, Alicia is leading SAP on its journey to be the ‘Experience Management’ (XM) leader. In this session, she will uncover the importance of XM in today’s experience-obsessed economy, as well as how other companies can implement XM approaches to enhance the experiences they deliver every day. Alicia will also highlight how brands can infuse emotion into experiences – not only with customers, but with employees, brands and products to create truly personalized experiences.

Alicia Tillman
Chief Marketing Officer SAP
Gatlin C/D
11:30am
- 12:10pm

THE POWER OF LOVE AT DUNKIN’

The love affair between Dunkin’ and its guests goes back 70 years, with the brand’s signature coffee, donuts, and breakfast sandwiches a key part of daily life for millions. But as Dunkin’ aimed to establish itself as the premier beverage-led, on-the-go company, it was time to take the relationship to the next level. Since 2017, Dunkin’ U.S. CMO Tony Weisman has led the company’s marketing strategy through one of the most exciting and important periods in its history, culminating in a rebranding that included new packaging, new restaurant designs, and even a new name. In this session, learn how Dunkin’ leveraged the passion of fans, finding new ways to celebrate and elevate it, and understanding the risks of not recognizing and responding to what drives their love. He will also share some of Dunkin’s lessons learned in turning brand love into greater customer action.

Tony Weisman
CMO Dunkin’ U.S.
Gatlin C/D
12:15pm
- 2:00pm
Lunch  

Solving for Contradictions to Deliver Growth that Matters

Delivering growth for your business has always been about delivering what matters to consumers.  However, to deliver exponential growth, marketers must resolve contradictions brought about by today’s disruptions.  Join Kirk Perry to hear how marketing can champion your organization through today’s disruption to deliver exponential growth.

Kirk Perry
President, Global Client & Agency Solutions Google
Sebastian Ballroom
2:00pm
- 3:30pm
Ongoing Networking Coffee Break (Sponsored by Disney Advertising Sales)

Gatlin Foyer
2:00pm
- 2:15pm

2019 CLASS OF RISING MARKETING STARS

Once again, the ANA will present Rising Marketing Star Awards to four of the best and brightest young marketers from member companies. Nominated by a senior executive in their marketing organization, these individuals, all 30 years old or younger, have shown competence, aptitude, leadership, and professionalism in the field of marketing.

Gatlin C/D
2:15pm
- 2:50pm

CREATIVITY THAT BUILDS CONNECTIONS AND DRIVES GROWTH

Learn how true creativity can build a unique emotional connection with the consumer and create sustainable change in behavior over the long term. By using marketing as the catalyst for explosive business growth, marketers can drive a brand forward with an authenticity that stirs desire.

Andrea Brimmer
Chief Marketing and Public Relations Officer Ally
Gatlin C/D
2:50pm
- 3:30pm

THINKING SMALL ISN’T SMALL AT ALL

After 20 years of aggressive price promotion and inconsistent messaging, one-time market leader Pearle Vision found itself struggling in the highly competitive optical retail landscape. Competitive pressure exacerbated an already pressing need to move away from aggressive discounting and identify a pathway forward for the brand, not only to drive market share growth but, as franchise-driven brand, to accelerate growth of their North American footprint. This session will explore the journey that led Pearle Vision back to prominence and the role a small emotional insight played in its resurgence as one North America’s premier franchise and health care services brands.

Doug Zarkin
Vice President and Chief Marketing Officer Pearle Vision - Luxottica
3:30pm General Session Adjournment

Gatlin C/D
5:30pm
- 6:30pm
ANA CEO Business Meeting – for Client Side Marketer Members Only  

Butler/Butler Balcony
6:30pm
- 7:30pm
Reception For All (Sponsored by NCC Media)

Gatlin Terrace
7:30pm
- 10:00pm
Dinner and Entertainment (Sponsored by iHeartMedia)

Join ANA Audio Partner, iHeartMedia for a dinner where you will enjoy great conversations and especially a not-to-be missed performance by multi-platinum iconic rock band, BUSH.  With a discography that includes such monumental rock albums as 1994’s 6x platinum-selling SIXTEEN STONE, ‘96’s triple-platinum-selling RAZORBLADE SUITCASE and ‘99’s platinum-selling THE SCIENCE OF THINGS, BUSH has sold close to 20 million records in the U.S. and Canada alone.   The band is currently working on the follow-up to 2017’s Black And White Rainbows, which People magazine hailed as “a triumphant return.”

BUSH
Sebastian Ballroom
10:00pm
- 11:00pm
Post Reception  

Good Night and Good Vibes Post Reception

Keep the evening going with after dinner cocktails and lite bites. Join TVSquared as you close out the day with a nightcap or get ready for the official late night after party.

Sebastian Foyer
11:00pm
- 1:00am
Late Night Reception  

Light Up the Night with DJ Irie

Join Extreme Reach at Light Up the Night with DJ Irie for a fun filled after-hours party from 11 pm – 1 am with Miami-based sensation, DJ Irie. The official DJ to both Jamie Foxx and NBA World Champions, the Miami Heat, has an incredible night in store for all. *Space is limited.

A Land Remembered
Friday, October 4, 2019
7:00am
- 8:00am
Breakfast  

Steve Monteith
Vice President, Marketing United States Postal Service
Sebastian Ballroom
8:00am
- 8:15am

OPENING REMARKS

Main Stage - Gatlin C/D
8:00am
- 12:25pm
Choice of Main Stage or Second Stage (8am-12:25pm)

8:15am
- 8:50am

THE REINVENTION OF BRAND BUILDING

Reinventing brand building to drive market growth and shareholder value creation requires constructive disruption. In this session, learn about the priorities P&G has established as a company: reinventing media from mass blasting to mass reach with 1-to-1 precision using data, analytics, and digital technology; reinventing advertising from mass clutter to reimagining creativity for a superior consumer experience; reinventing brands from being all about themselves to being a force for good and a force for growth; and reinventing brand builders from outsourcing work as project managers to becoming brand entrepreneurs with our hands on the keyboard.

Marc Pritchard
Chief Brand Officer, The Procter & Gamble Company Chair, ANA Board of Directors
Main Stage - Gatlin C/D

YOU’LL SHOOT YOUR EYE OUT AND OTHER WARNINGS TO IGNORE

ANA’s Second Stage kicks off with six “alternative” sessions featuring speakers who will discuss what's new, what's next, and what matters most in marketing today. First up is Dana Anderson, chief transformation officer at MediaLink, who will explore the benefits of letting go of control. Her foremost goal is to encourage all of us to act like rebels and break rules. Why? Because doing so will lead to better ideas, happier teams, and more successful business outcomes. Ms. Anderson will also reveal why control is for beginners, how rebels can change the world, and what all this has to do with growth. 

Dana Anderson
Chief Transformation Officer MediaLink
Second Stage - Gatlin B
8:50am
- 9:25am

HOW HUMANIZING A BRAND CAN CHANGE THE GAME

What side of history do you want to be on? It’s time marketers stop playing by the rules of traditional marketing. If we want to build brands for the future, then we need to go beyond seeing people as only consumers of our products. Simply put, we need to put people first. In this session, learn how the largest brewer in the world is changing everything with one mission: to place people at the center of everything they do.

Marcel Marcondes
U.S. Chief Marketing Officer Anheuser-Busch
Main Stage - Gatlin C/D

EXPECT THE UNEXPECTED

As Ford’s futurist for more than a decade, Sheryl Connelly is responsible for identifying global trends and exploring potential implications. Her insights on the future inform design, product development, and corporate strategy. In this session, she will discuss how organizations can identify and track trends and prepare for the unknown.

Sheryl Connelly
Manager, Global Consumer Trends and Futuring Ford Motor Company
Second Stage - Gatlin B
9:25am
- 10:05am

DRIVING BUSINESS RESULTS THROUGH THE POWER OF MUSIC

Co-marketing campaigns with the music industry, including with major labels and individual artists, as well as with music channels such as Apple Music and SiriusXM, have helped Fiat Chrysler Automotive build enduring automotive brands. In this session, learn how these innovative campaigns have fueled business results through increased sales, digital growth, website traffic, and consumer social reach and engagement.

Olivier Francois
Chief Marketing Officer Fiat Chrysler Automotive
Main Stage - Gatlin C/D
9:25am
- 10:00am

STATE OF MEDIA 2020 – TRENDS TO WATCH

The Hershey Co. has been bringing “goodness to the world” for over a century through its portfolio of iconic brands. As head of media and communications planning, Charlie Chappell is charged with transforming Hershey's approach to media as consumers change their media consumption habits. In this session, he will address the key media trends to watch as we approach 2020. Those will include OTT, retailers as media companies, audio, transparency, and building trust in the new media ecosystem.

Charlie Chappell (@charliechappell)
Head, Integrated Media and Communications Planning The Hershey Company
Second Stage - Gatlin B
10:00am
- 10:30am
Networking Coffee Break (Sponsored by Cadent)

Gatlin Foyer
10:30am
- 10:40am

2019 CLASS OF ANA GENIUS AWARD WINNERS

Who are the industry’s true data masters? We will present the 2019 winners of the ANA Genius Awards, recognizing leading brand marketers for their outstanding achievements in data and analytics.

Main Stage - Gatlin C/D
10:40am
- 12:25pm
Choice of Main Stage or Second Stage Continues (10:40am-12:25pm)

10:40am
- 11:15am

DEATH TO DOMESTICATION

In this session, learn how the use of tension helped Buffalo Wild Wings grab attention and rejuvenate the brand. At the heart of its message, sports lovers are encouraged to get away from their cubicles, smartphones, and man caves and head to the nearest Buffalo Wild Wings — just as their “fancestors” did.

Seth Freeman
Chief Marketing Officer Buffalo Wild Wings
Kristen Cavallo
Chief Executive Officer The Martin Agency
Main Stage - Gatlin C/D

BUILT TO SUCK

According to master provocateur Joseph Jaffe, the corporate era is rapidly coming to an end. The biggest reason? The central operating system that powers the corporation, namely size, will be its downfall. Size is no longer a growth enabler; it’s a growth inhibitor. To respond, corporations must figure out how to “embrace their heresy” and deliver on four key pillars: Digital Disruption, Talent Resurrection, Customer Obsession, and Corporate Citizenship. Is there hope for the corporation? Can brands be saved? Where does marketing fit into all of this? Mr. Jaffe has the answers.

Joseph Jaffe (@jaffejuice)
Admiral, Co-Founder HMS Beagle
Second Stage - Gatlin B
11:15am
- 11:50am

HOW BRAND IS HELPING ONE COMPANY’S TRANSFORMATION

In 2018, a decade after the financial crisis, Bank of America had one of its best years ever, with strong recognition for customer service in every category, the highest levels of customer satisfaction, and record financial results.

How has the company evolved, strengthened, and unified its business and brand? By reinvigorating all aspects of the brand strategy, simplifying brand architecture, articulating what the bank stands for, applying insights, and focusing on what clients across the globe care about. Under the leadership of CMO Meredith Verdone, these efforts have come to life though a compelling, modern marketing campaign.

In this session, she will share the story of how Bank of America reshaped its brand and how the brand has become an accelerant for growth.

Meredith Verdone
Chief Marketing Officer Bank of America
Main Stage - Gatlin C/D

REMAINING RELEVANT IN TRANSFORMATIONAL TIMES

The future does not fit into the containers of the past. We need to “twist into new shapes” by rethinking ourselves, our companies, and our marketing for the transformational times we are living in. Through 40 years of global learning and wisdom, Rishad Tobaccowala will share why it’s critical to get people to see, think, and feel differently.

Rishad Tobaccowala (@rishad)
Chief Growth Officer Publicis Groupe
Second Stage - Gatlin B
11:50am
- 12:25pm

THE CURRENT STATE OF CONSUMER BEHAVIOR

As the rate of consumer behavior accelerates, brands must stay one step ahead to get their message across. In this presentation, learn about the current state of marketing and the opportunities in front of brands to adapt and react as marketing matures alongside social media.

Gary Vaynerchuk
Chairman VaynerX
Main Stage - Gatlin C/D

0 TO 60 IN TWO YEARS

Is it possible to build a soup-to-nuts in-house agency in just two years? What about one that wins Cannes Lions, fundamentally transforms the company, and earns honors as Ad Age's “In-House Agency of the Year”? Leland Maschmeyer, chief creative officer, will share how Chobani did just that.

Leland Maschmeyer (@leemaschmeyer)
Chief Creative Officer Chobani
Second Stage - Gatlin B
12:25pm
- 2:00pm
Lunch  

The Making of a Business Model: How to Build a Truly Seamless Experience for Customers

Businesses are under immense pressure to be more and more efficient given the constant rise of new, disruptive business models. For the majority of businesses, it’s nearly impossible to overhaul existing business processes in order to adapt to new ways of working – especially when the industry is changing so rapidly. On top of this is the added challenge for businesses of having to meet and anticipate different consumer needs. How do you create a business model that creates a seamless experience for the consumer? How do brands fight for loyalty in a world with so many choices? And how do they do so without alienating distributed partners on a local level? In this session, Michelle Morris, VP, Global Marketing Solutions at Facebook and Andy Arnold, Chief Client Officer at Ansira, will share case studies and Forrester research that looks at the changing business model and where brands are seeing increased ROI in a digital world.

Michelle Morris
Vice President, Global Services Facebook
Andy Arnold
Chief Client Officer Ansira
Sebastian Ballroom
2:00pm
- 3:45pm
Ongoing Networking Coffee Break (Sponsored by Cadent)

Gatlin Foyer
2:10pm
- 3:45pm
General Sessions Continue

Gatlin C/D
2:10pm
- 2:45pm

WOW, NO COW: BRINGING OATLY TO THE U.S.

At the beginning of 2018, very few people in the U.S. had ever heard of oatmilk or really thought about putting those two words together to describe something to put in their coffee or pour on their cereal. Fast forward to the fall of 2018, when the international press encouraged its readers to #PrayForBrooklyn in response to an article depicting oatmilk demand far outstripping supply and the impact it had on the people of Brooklyn. In this session, learn how the Swedish oatmilk brand made its way from early ’90s university research to irreverent sustainable food cult (the post-milk generation) to U.S. third-wave coffee standard, bucking best practices, norms, and market research along the way. Hear about the challenges of and solutions for the “Great Oatmilk Shortage of 2018” and what’s next for Oatly in the U.S.

Mike Messersmith
General Manager Oatly
Main Stage - Gatlin C/D
2:50pm
- 3:25pm

THE POWER OF EXPERIENCES TO DRIVE GROWTH

In an evolving digital age, companies need to create personalized, relevant, and intuitive experiences to break through with consumers and customers and drive sustained growth. In this session, hear practical examples of how to bring custom-tailored experiences to life at the right time and to the right audience.

Amelia Dunlop
Customer Strategy Leader Deloitte Digital
Gatlin C/D
3:25pm General Session Adjournment

Gatlin C/D
6:30pm
- 7:30pm
Reception

Sebastian Foyer
7:30pm
- 9:30pm
POWER, PURPOSE AND PASSION: A FOOD + WINE CULINARY & WINE EXPERIENCE  

Join Meredith for their second annual FOOD & WINE experience, featuring a custom menu curated and prepared by celebrated Chef Angie Mar, the acclaimed chef behind the iconic West Village Beatrice Inn in Manhattan.  Mar was named one of Best New Chefs of 2017 by FOOD & WINE, and “Chef of the Year” by Thrillist. In 2016, The New York Times awarded the Beatrice Inn two laudatory stars, calling it “one of the most celebratory restaurants in the city” and “a place to go when you want to celebrate your life as an animal.” Her first book, “Butcher and Beast” (Clarkson Potter) debuts in October, 2019. Autographed copies will be available at the post party.  The dinner will also feature distinctive wine pairings selected by FOOD & WINE Executive Wine Editor Ray Isle. 

Angie Mar
Owner & Executive Chef The Beatrice Inn
Ray Isle
Executive Wine Editor Food & Wine
Sebastian Ballroom
9:30pm
- 10:30pm
Post Reception Silent Auction Cocktail Event  

Dinner will conclude with a performance by internationally acclaimed DJ Michelle Pesce, along with a silent auction and a charity poker event compliments of World Poker Tour. Proceeds will benefit the Jacques Pépin Foundation and José Andrés’s World Central Kitchen.

Michelle Pesce
DJ & Founder/CEO nona entertainment
Sebastian Ballroom
Saturday, October 5, 2019
7:30am
- 8:30am
Breakfast (Sponsored by Experian)

Kevin Heindl
Director of Partner and Advertiser Solutions Experian
Brie Pinnow
Co-Founder Blinc Digital Group
Gatlin C/D
8:30am
- 8:40am

OPENING REMARKS

Gatlin C/D
8:40am
- 11:10am
General Sessions

Gatlin C/D
8:40am
- 9:15am

A GROWTH FORMULA THAT DISRUPTED AN INDUSTRY

Since its creation in 2013, Avocados From Mexico has become the most iconic brand in its category while doubling the volume of Mexican avocados in the U.S. in only six years. A CPG mentality, a unique approach to talent and corporate culture, and a laser-like focus on short- and long-term goals have taken the once small brand to unprecedented levels. The results: five successful Super Bowl campaigns and an off-the-chart consumption of 2.5 billion pounds of avocados in the U.S. alone. Learn how the desire to think differently has broken all the paradigms of one industry.

Alvaro Luque
President & Chief Executive Officer Avocados From Mexico
Gatlin C/D
9:15am
- 9:50am

CREATING IMPACT IN A FAST-MOVING, SKEPTICAL YOUTH CULTURE LANDSCAPE

With more than 20 percent of high school students vaping today, youth smoking continues to be a national concern. In the face of challenges created by shifts in youth culture, an evolving tobacco industry, an emerging new youth epidemic, and a constantly evolving media landscape, how does truth remain relevant? Explore how Truth Initiative, the national public health organization behind the “truth” youth smoking prevention campaign, built brand relevance and authenticity with a young audience that is difficult to sway and even harder to convince to take action. Learn how the organization’s efforts are helping to combat this national crisis.

Eric Asche
Chief Marketing and Strategy Officer Truth Initiative
Gatlin C/D
9:50am
- 10:25am

LEVERAGING CULTURE, CREATIVITY, AND COURAGE FOR TRANSFORMATION AND GROWTH

In 10 years, American Family Insurance has gone from a large regional player to the first purpose-led, customer-driven insurance brand. It’s a story shaped by courage, creativity, and creating a culture that places both customers and employees at the center of strategy. In this session, hear how marketing leadership has driven growth, transformation, and engagement.

Telisa Yancy
Chief Operating Officer American Family Insurance
Gatlin C/D
10:25am
- 11:00am

BUILDING A BRAND: WHEN TECH AND LIFESTYLE COLLIDE

Postmates is the pioneer of on-demand delivery in the U.S. and has spent the past six years focused on building a lifestyle brand while continuing to drive growth — a rare combo in Silicon Valley. In this session, hear how tackling the on-demand delivery problem in Los Angeles allowed Postmates to become the market share leader in L.A. and the Southwest and establish the brand as a verb in pop culture. Also, learn how the company became a household name by bridging creative brand strategy with word-of-mouth marketing and performance-driven growth.

Eric Edge
Senior Vice President Marketing & Communications Postmates Inc.
Gatlin C/D
11:00am Conference Ends


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Hotel Cancellation Policy: 

2019 ANA Masters of Marketing Housing Bureau, ConferenceDirect, will charge a $30.00 cancellation processing fee for all cancellations made from time of booking until August 2nd, 2019.  Beginning August 2nd, 2019 until September 2nd, 2019, a $200.00 cancellation processing fee will be charged for all cancellations. Beginning September 2nd, 2019 a $500.00 cancellation processing fee will be charged for all cancellations. Should you cancel, this charge will appear on your credit card statement as “Convention Services, Folsom, CA". 

2019 ANA Masters of Marketing Conference requires a refundable deposit of one night’s room and tax to hold each reservation. The deposit of one night’s room and tax will be charged on or after September 11, 2019.

Cancellations must be made at least three (3) days prior to scheduled date of arrival at the hotel to receive a refund of the one night room and tax deposit, the cancellation processing fee noted above will still be assessed.

Hotel has an early checkout fee of one night's room and tax. Only after the guest checks-in and takes possession of their guestroom and then subsequently changes their departure date would any fee or penalty be assessed.

Miscellaneous:

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.