2020 ANA Digital & Social Media Conference Presented by Meredith

Event Update

 

Guidance from Hilton San Diego Bayfront regarding the preparedness of Coronavirus (PDF)

We are monitoring the situation with the coronavirus (2019-nCoV or COVID-19) closely and will inform all attendees if an event is postponed or canceled. The safety and well-being of our members and attendees is of paramount importance and all decisions will be made based on those factors.

Like most organizations, we are getting our information about the coronavirus from the media and government websites, and new information is being shared daily

In the instance where an ANA event is canceled, we will provide as much advance notice as possible. As we all know from reports in the media, the situation with the coronavirus is very fluid, and new information is being made available every day.

We are following expert advice that recommends (whether at an ANA event or not) that you wash your hands with soap often; avoid touching your eyes, nose, and mouth; and use alcohol wipes and gels if you need to wipe down a surface or do not have access to running water and soap.

To assist attendees, the ANA will add additional hand sanitizing areas and encourage attendees to follow basic hygiene.

Travelers can best protect themselves by following CDC guidelines.  While there is currently no vaccine to prevent 2019-nCoV infection, the best way to prevent infection is to avoid being exposed to the virus. The CDC always recommends everyday preventive actions to help prevent the spread of respiratory viruses, including:

  • Wash your hands often with soap and water for at least 20 seconds. If soap and water are not available, use an alcohol- based hand sanitizer.
  • Avoid touching your eyes, nose, and mouth with unwashed hands.
  • Avoid close contact with people who are sick.
  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash.
  • Clean and disinfect frequently touched objects and surfaces such as your laptop or cell phone.

The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow.  The 11th annual ANA Digital & Social Media Conference will feature top CMOs and key leaders who will cover important topics such as AI, influencer marketing, augmented reality, voice, social media, chatbots, content marketing, measurement, and more!  The ANA Digital & Social Media Conference has become the annual “go to” event to discuss industry issues and to network and reconnect with friends!

Post-conference perspectives from attendees at previous conferences include:

  • “The quality of speakers, the substance and the venue were all outstanding. But by far, the speaker lineup was outstanding and highly insightful.”
  • “The entire conference was inspiring. It is always great to network with colleagues in advertising across different industries.  It’s also great to see how companies are adjusting and meeting the challenges in the social, digital arena.”
  • “The content was engaging and informative; all presenters were enthusiastic about their work and where the industry is headed.  I have a lot of key learnings to share with my team coming out of this conference.” 
  • “Really valuable use of time. I walked away with some really actionable insights and ideas I can take back and implement with my team right away, and some things to think about for the future. I liked the emphasis on innovation and "what's next" for this conference.”

Join the conversation at #ANAdigital

Host:
Michael Kelly
Senior Influencer Program and Social Media Manager
Poly
ANA Digital & Social Media Committee Chair, West Coast Chapter


  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $2,099 for up to two members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,399 for up to two members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Tuesday, July 7, 2020 at 1:00pm

End: Thursday, July 9, 2020 at 12:00pm

WHERE

Hilton San Diego Bayfront
1 Park Blvd.
San Diego, CA 92101

The ANA has negotiated a special room rate of $289/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday, June 8, 2020, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,349 Silver Tier $1,449 Individual $1,549 Nonmember $1,549

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $2,099 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,399 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

Should you have issues when registering, please reach out to registration@ana.net

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

 

MARKETING AT THE SPEED OF CULTURE – HOW MOLSON COORS HAS TRANSFORMED ITS MARKETING FOR AN ALWAYS-ON ON-DEMAND CONSUMER
Media fragmentation. Screen proliferation. Cord cutting. Ad blocking. Media innovation is making it more challenging than ever for marketers – including Molson Coors – to reach consumers and raising the stakes to create content that consumers will actively seek out on the platforms that captures the greatest personalization.  In this session, Molson Coors will share how they are reshaping their approach to recruiting the next generation on drinkers by delivering breakthrough marketing with greater speed and agility.

Brad Feinberg
North America, Vice President of Media & Consumer Engagement
Molson Coors Beverage Company
____________________________________________________________________

BUILDING SOCIAL EQUITY BRICK BY BRICK
Over the past decade, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. In an ever changing digital marketing landscape, James will take you through how The LEGO Group and their internal creative agency has developed an evocative social media content strategy across audiences and social channels.

James Gregson
Head of Social Media Studio
LEGO
____________________________________________________________________

THE GOLDEN BENEFITS OF DISABILITY INCLUSION & ACCESSIBILITY — WHY WE CANNOT AFFORD TO IGNORE THE UNLAPPED $21 BILLION DOLLARS MARKET
What if we saw people with disabilities as a valuable audience for business? 55% of people think there aren’t more people with physical disabilities in ads because they make ‘people uncomfortable.’ We have the power to change the table around to educate ourselves, normalize the story as whole, less about their ability, and elevate the new standard practice of accessibility across all digital platforms. With checking our unconscious biases, we can create the small steps that can have significant impacts in the long run. And that is tapping the $21 billion dollar market.

Storm Smith
Producer
BBDO
____________________________________________________________________

NATIONWIDE: CREATING AN EFFECTIVE AND COHESIVE SOCIAL MEDIA STRATEGY FOR B2B AND B2C AUDIENCES
Targeting consumers across social networks can be an interesting challenge, but adding in an additional layer of B2B audiences makes it further complicated. Nationwide wants to deliver extraordinary care to our consumers which include our members, agents, financial advisors, partners and other organizations. In social this requires custom content and servicing across platforms that are tailored for those unique audiences. Empowering the main touchpoints to these consumers, our sales teams, builds trust through personalization and authenticity. Telling stories through owned brand channels in conjunction with our main advocates enhances the experience. As strategies are crafted all these factors come into consideration resulting in efficient, multi-faceted and custom campaigns.

Kristi Daraban
AVP, Social Media
Nationwide
____________________________________________________________________

HARNESSING THE POWER OF AN ICON TO DISRUPT A CATEGORY
How do you reveal Ford’s new all-electric vehicle, the Mustang Mach-E, when everyone expects innovation to come from Silicon Valley and not a 117 year old company?  In this session, Lisa Schoder, Ford’s Head of US Media, Digital and Multicultural Marketing, will tell attendees how Ford used a strategy that positioned the vehicle as the one the world didn’t see coming. Join Lisa’s session to learn how being a disruptor can transform your brand.

Lisa Schoder
Head of US Media, Digital Optimization and Multicultural Marketing
Ford Motor Company
____________________________________________________________________

EMERGING MARKETING CHANNELS TO BE READY FOR IN THE FUTURE
Marketing is notorious for chasing the new, shiny, bright objects for both good and bad reasons. The best reason: to capture savvy customers in new channels and drive marketing performance. The worst reason: “because we have to be there”. Attend this session by Forrester analyst, Collin Colburn, to understand when it is right to jump into an emerging channel and what channels in the next few years will best support your marketing goals.

Collin Colburn
Senior Analyst
Forrester


CONFIRMED SPEAKERS:
Candice Beck
Senior Manager, Social and Digital
Chipotle

Justin Parnell
Senior Director, OREO Brand
Mondelez International, Inc.

Miles Penn
Chief Executive Officer
MTailor

More to come!

TIME EVENT DETAILS LOCATION
Tuesday, July 7, 2020
1:00pm Registration Opens

2:00pm
- 6:00pm
Conference Kickoff Sessions

6:30pm
- 7:30pm
Reception  

7:30pm Dinner

Wednesday, July 8, 2020
7:00am Registration Opens

7:30am
- 8:30am
Breakfast

8:30am General Sessions Begin

12:45pm Luncheon  

2:00pm General Sessions Cont.

6:30pm
- 7:30pm
Reception

7:30pm Dinner on your own

Thursday, July 9, 2020
7:00am Registration Opens

7:30am
- 8:30am
Breakfast

8:30am General Sessions

12:00pm Conference Concludes


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date, or conference fee may be credited to a future event.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.