Driving Brand Growth Through Purpose @ Anomaly

Today’s leading brands seek a higher purpose than profit, to play a larger role in consumers’ lives and in society as a whole. By aligning around a meaningful purpose, these brands are best positioned to build a more emotional and lasting relationship with customers, hire and retain high-quality talent, and drive sustained growth — all while making a positive impact on the world. In fact, purpose-led brands have seen their brand valuation increase by 175 percent over past 12 years, compared to a median growth rate of 86 percent, according to Kantar Consulting’s “Purpose 2020” report.

At this exclusive members-only conference, learn why being a force for good can be a game-changer in a competitive marketplace, and hear how top client-side marketers are bringing purpose to life as part of a business-wide strategy to drive brand trust, sales, and growth. This one-day event is critical for any marketer seeking insights, guidance, and lessons learned on the power of purposeful marketing.

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Confirmed Speakers:

Andrea Brimmer
Chief Marketing and PR Officer
Ally Financial Inc.
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Brian Cowart
Chief Development Officer
DAV (Disabled American Veterans)
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Emma de Szoeke
VP, Insights & Analytics, Global Category Groups
PepsiCo North America
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Sadira E. Furlow
VP, Chief Marketing Officer
PepsiCo North America Nutrition
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Alex Josephson
Head, Global Brand Strategy
Twitter
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More to Come!