Experiential Marketing: Creating Closer Bonds Between Customers and Brands @ Nashville Predators

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Join us @ Bridgestone Arena to hear how the Nashville Predators use experiential marketing strategies to create brand loyalty and drive business – from naming this the “Year of the Fan” to implementing the most robust giveaway and theme night schedule in history. From sports to music, from local to national, from big to small experiential marketing initiatives can stir positive emotions in people and create the most valuable customers. Come hear from experts in the field.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 20, 2019
8:15am
- 9:00am
Networking Breakfast

9:00am
- 9:15am
Introductions

9:15am
- 10:00am

MORE THAN 20 YEARS OF SPORTS, ENTERTAINMENT AND MORE!

Our opening panel is at The Bridgestone Arena — home to the Nashville Predators, hundreds of sporting events (from figure skating to college basketball, professional bull riding and more) and musical experiences (from concerts and awards shows). The Bridgestone Arena / Nashville Predators team along with other Nashville entertainment professionals will share their expertise in creating lifelong memories through innovative experiences

Moderator: David Kells
Senior Vice President, Entertainment and Marketing Nashville Predators / Bridgestone Arena
Panelist: Chris Junghans
Executive Vice President and Chief Revenue Officer Bridgestone Arena / Nashville Predators
Panelist: Steve Taliaferro
Senior Vice President, Marketing / Nashville Touring Live Nation
Panelist: Becky Gardenhire
Co-Head, Nashville Office William Morris Endeavor (WME)
Panelist: Lindsay Bertelli
President Reach Nashville
10:00am
- 10:45am

CREATING AWARD-WINNING EXPERIENTIAL ACTIVATIONS WITH IMMERSIVE NARRATIVES

Brands now more than ever are turning to immersive experiences that are not only bringing value to their marketing plans but that serve to surprise and delight their customers and fan base. In this session, marketers will learn what makes a successful experience, how to leverage activations that leave audiences wanting more, and what the future of experiential looks like. Some of the most talked-about experiential case studies will be unpacked, including HBO’s in-world activations at SXSW for some of its most popular series, Westworld and Game of Thrones.

Trevor Guthrie
Co-Founder Giant Spoon
10:45am
- 11:00am
Networking Coffee Break

11:00am
- 11:45am

MY MARILYN MOMENT

Sexy Hair celebrated the 60th anniversary of the scene-stealing moment when Marilyn Monroe’s dress was lifted by a gust of wind from the subway during the filming of The Seven Year Itch, by recreating the iconic scene on the streets of New York. In homage to the actress, a celebrity brand ambassador for Sexy Hair, fans were encouraged to stop by and experience history at the site of the original filming of the movie 60 years ago. Sexy Hair also encouraged users to submit their stories using  #MyMarilynMoment. Learn how this one-day branded experience delivered big results. 

Sloane LaMartina
Director, Digital Communications and Brand Experience Sexy Hair
David Fischette
President/CEO/Chief Creative Go West Creative
View Presentation
11:45am
- 12:30pm

HOW NISSAN BRINGS THE BRAND TO LIFE WITH A 360 DEGREE APPROACH

Heisman House is Nissan and ESPN's invitation to "Get to know the Heisman Trophy Winners" during a pre-game experience designed to celebrate some of college football's most outstanding players.  Nissan will create conversations about their brand by employing a 360 degree marketing approach, capitalizing on the depth and breadth of consumers who tune in to college football, delivering content and experiences that will draw them closer to the brand, into the dealership and ultimately drive the sale.  Here more about their integrated approach.

Robert Cross
Director, Media & Activation Nissan North America, Inc.
12:30pm
- 1:15pm
Networking Lunch Break

1:15pm
- 2:00pm

MusicX - CREATING FAN AFFINITY

This session will explore the experiential aspects of music, from events to tours, and how they create fan affinity that drives consumer loyalty through organic brand integration. Case studies will include the iHeartRadio Music Festival, iHeartRadio Fiesta Latina and the Eggland’s Best Martina McBride 2019 Joy of Christmas Tour.  Panel members may include: Martina McBride’s manager and others!

Moderator: Rick Murray
Senior Vice President, Talent and Brand Integration Premiere Networks
Greg Luehrs
Director, Sponsorships & Partnerships Jack Daniel's
Craig Dunn
Vice President Collective Artist Management
2:00pm
- 2:45pm

BRINGING THE "PROMISE OF NASHVILLE" TO LIFE

Nashville, where music is inspired, created, recorded and performed, provides the ultimate musical entertainment experience every day. Hear how Visit Music City has created a premier entertainment destination, with authentic and unique leisure and convention experiences, that have helped the city to consistently exceed tourism and growth goals.

Deana Ivey
Chief Marketing Officer Nashville Convention and Visitors Bureau
View Presentation
2:45pm Tour of the Bridgestone Arena

Fresh from an off-season renovation, join us for a behind-the-scenes guided tour of The Bridgestone Arena. All renovations were done in a deliberate fashion to continue to make the experience the best ever for the “most passionate fans in all of sports."


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for "no shows." Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.